Lyle Brenner's Research

Interests: consumer and managerial decision making, judgment under uncertainty, consumer reasoning, mathematical psychology, statistics and research methods

Professor Brenner's research investigates how consumers and managers make predictions, inferences, and decisions. He has published articles on the determinants of overconfident predictions, the evaluation of biased evidence, the assessment of subjective probability, and contextual influences on consumer choices.  He teaches courses in consumer behavior, quantitative methods & statistical modeling, and managerial decision making.

Publications:

Ward, A., Disston, L. G., Brenner, L., & Ross, L. (2008). Acknowledging the other side in negotiation. Negotiation Journal, 24,  269-285. Article

Bilgin, B. & Brenner, L. (2008).  Temporal distance moderates description dependence of subjective probability. Journal of Experimental Social Psychology, 44, 890-895. Article

Brenner, L., Rottenstreich, Y., Sood, S., & Bilgin, B. (2007). On the psychology of loss aversion: Possession, valence, and reversals of the endowment effect.  Journal of Consumer Research, 34, 369-376. Article

Griffin, D., Koehler, D., & Brenner, L. (2007).  Frequency formats are a small part of the base rate story.  Behavioral and Brain Sciences, 30, 268-269. Article

Rottenstreich, Y., Sood, S., & Brenner, L. (2007). Feeling and thinking in memory-based versus stimulus-based choices. Journal of Consumer Research, 33, 461-469. Article

Ward, A. & Brenner, L. (2006). Accentuate the negative: The positive effects of negative acknowledgment. Psychological Science, 11, 959-962. Article

Narasimhan et al. (2005). Incorporating behavioral anomalies in strategic models. Marketing Letters, 16, 361-373. Article

Brenner, L., Griffin, D. & Koehler, D. (2005). Modeling patterns of probability calibration with Random Support Theory:  Diagnosing case-based judgment. Organizational Behavior and Human Decision Processes, 97, 64-81. Article

Sood, S., Rottenstreich, Y., & Brenner, L. (2004). On decisions that lead to decisions: Direct and derived evaluarions of preference.  Journal of Consumer Research, 31, 17-25. Article

Griffin, D. & Brenner, L. (2004). Perspectives on probability judgment calibration.  In D. J. Koehler and N. Harvey (Eds.), Blackwell Handbook of Judgment and Decision Making, pp. 177-199.

Brenner, L. (2003). A random support model of the calibration of subjective probabilities. Organizational Behavior and Human Decision Processes, 90, 87-110. Article

Koehler, D. J., Brenner, L., & Griffin, D. (2002).  The calibration of expert judgment: Heuristics and biases beyond the laboratory.  In T. Gilovich, D. Griffin, and D. Kahneman (Eds.), Heuristics and Biases: The Psychology of Intuitive Judgment.

Brenner, L., Koehler, D. J., & Rottenstreich, Y. (2002).  Remarks on support theory: Recent advances and future directions.  In T. Gilovich, D. Griffin, and D. Kahneman (Eds.), Heuristics and Biases: The Psychology of Intuitive Judgment.

Batsell, R., Brenner, L., Osherson, D., Tsavachidis, S., & Vardi, M. (2002). Eliminating incoherence from subjective estimates of chance.  In proceedings for KR2002: Eighth International Knowledge Representation and Reasoning Conference.  Article

Wathieu, L., et al. (2002). Consumer control and empowerment: A primer. Marketing Letters, 13, 297-305. Article

Brenner, L. (2000). Should observed overconfidence be dismissed as a statistical artifact? Critique of Erev, Wallsten & Budescu (1994). Psychological Review, 107, 943-946.  Article

Brenner, L., Rottenstreich, Y., & Sood, S. (1999) Comparison, grouping, and preference. Psychological Science, 10, 225-229. Article

Brenner, L., & Rottenstreich, Y. (1999) Focus, repacking, and the judgment of grouped hypotheses.  Journal of Behavioral Decision Making, 12, 141-148. Article

Brenner, L., & Koehler, D. (1999). Subjective probability of disjunctive hypotheses:  Local-weight models for decomposition of evidential support.  Cognitive Psychology, 38, 16-47. Article

Rottenstreich, Y., Brenner, L., & Sood, S. (1999). Similarity between hypotheses and evidence. Cognitive Psychology, 38, 110-128.  Article

Koehler, D., Brenner, L. & Tversky, A. (1997). The enhancement effect in probability judgment.  Journal of Behavioral Decision Making, 10, 293-313. Article

Brenner, L., Koehler, D.,  Liberman, V. & Tversky, A. (1996). Overconfidence in probability and frequency Judgments: A critical examination. Organizational Behavior and Human Decision Processes, 65, 212-219.  Article

Brenner, L., Koehler, D & Tversky, A. (1996). On the evaluation of one-sided evidence. Journal of Behavioral Decision Making, 9, 59-70.  Article

Koehler, D, Brenner, L, Liberman, V. & Tversky, A. (1996). Confidence and accuracy in trait inference: Judgment by Similarity. Acta Psychologica, 92, 33-57. Article

Mann, T. & Brenner, L. (1996). Improving text memory by reorganizing interfering text at retrieval. American Journal of Psychology, 109, 539-550. Article 

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Last updated on August 10, 2004. Questions concerning this page should be sent to Jennifer Maynard at maynardj@cba.ufl.edu. ©2000 University of Florida, all rights reserved.

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