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Volume 4 Issue 2 February 2017 Top 20 Articles
published after 2/1/2013 (cites as
of 2/28//2017) click
here for past issues
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Rank
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Cites
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Article
Title
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Authors
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Journal/Year
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1
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236
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Moving beyond
multiple regression analysis to algorithms: Calling for adoption of a
paradigm shift from symmetric to asymmetric thinking in data analysis and
crafting theory
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Woodside,
Arch G.
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JOURNAL
OF BUSINESS RESEARCH/APR 2013
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2
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181
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Critical
service logic: making sense of value creation and co-creation
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Gronroos, Christian; Voima, Paivi
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JOURNAL
OF THE ACADEMY OF MARKETING SCIENCE/MAR 2013
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3
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142
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Spotlights,
Floodlights, and the Magic Number Zero: Simple Effects Tests in Moderated
Regression
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Spiller,
Stephen A.; Fitzsimons, Gavan J.; Lynch, John G., Jr.; McClelland, Gary H.
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JOURNAL
OF MARKETING RESEARCH/APR 2013
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4
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107
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A new
criterion for assessing discriminant validity in variance-based structural
equation modeling
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Henseler, Jorg;
Ringle, Christian M.; Sarstedt,
Marko
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JOURNAL
OF THE ACADEMY OF MARKETING SCIENCE/JAN 2015
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5
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90
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Extended
Self in a Digital World
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Belk,
Russell W.
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JOURNAL
OF CONSUMER RESEARCH/OCT 2013
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6
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83
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The
Impact of Corporate Social Responsibility on Firm Value: The Role of
Customer Awareness
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Servaes, Henri; Tamayo, Ane
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MANAGEMENT
SCIENCE/MAY 2013
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7
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72
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Advertiser
Risk Taking, Campaign Originality, and Campaign Performance
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Wang, Guangping; Dou, Wenyu; Li, Hairong; Zhou, Nan
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JOURNAL
OF ADVERTISING/2013
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8
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68
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The
Strategy That Will Fix Health Care
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Porter,
Michael E.; Lee, Thomas H.
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HARVARD
BUSINESS REVIEW/OCT 2013
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9
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67
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You are
what you can access: Sharing and collaborative consumption online
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Belk,
Russell
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JOURNAL
OF BUSINESS RESEARCH/AUG 2014
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9
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67
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Consumer
Brand Engagement in Social Media: Conceptualization, Scale Development and
Validation
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Hollebeek, Linda D.; Glynn, Mark S.;
Brodie, Roderick J.
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JOURNAL
OF INTERACTIVE MARKETING/MAY 2014
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11
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66
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Customer
value co-creation behavior: Scale development and validation
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Yi, Youjae; Gong, Taeshik
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JOURNAL
OF BUSINESS RESEARCH/SEP 2013
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11
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66
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Transformative
service research: An agenda for the future
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Anderson,
Laurel; Ostrom, Amy L.; Corus, Canan; Fisk, Raymond P.; Gallan,
Andrew S.; Giraldo, Mario; Mende, Martin; Mulder,
Mark; Rayburn, Steven W.; Rosenbaum, Mark S.; Shirahada,
Kunio; Williams, Jerome D.
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JOURNAL
OF BUSINESS RESEARCH/AUG 2013
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13
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65
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Embrace
perform model: Complexity theory, contrarian case analysis, and multiple
realities
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Woodside,
Arch G.
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JOURNAL
OF BUSINESS RESEARCH/DEC 2014
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14
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62
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Applying
complexity theory to deepen service dominant logic: Configural
analysis of customer experience-and-outcome assessments of professional
services for personal transformations
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Wu,
Pei-Ling; Yeh, Shih-Shuo;
Huan, Tzung-Cheng (T.
C. ); Woodside, Arch G.
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JOURNAL
OF BUSINESS RESEARCH/AUG 2014
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15
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59
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The Role
of Customer Engagement Behavior in Value Co-Creation: A Service System
Perspective
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Jaakkola, Elina;
Alexander, Matthew
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JOURNAL
OF SERVICE RESEARCH/AUG 2014
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16
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57
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Brand
communities embedded in social networks
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Zaglia, Melanie E.
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JOURNAL
OF BUSINESS RESEARCH/FEB 2013
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17
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56
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Organizational
innovation as an enabler of technological innovation capabilities and firm
performance
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Cannson, Cesar; Villar-Lopez,
Ana
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JOURNAL
OF BUSINESS RESEARCH/JAN 2014
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18
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55
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Taste Regimes
and Market-Mediated Practice
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Arsel, Zeynep; Bean,
Jonathan
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JOURNAL
OF CONSUMER RESEARCH/FEB 2013
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19
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54
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Social
Media Metrics - A Framework and Guidelines for Managing Social Media
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Peters,
Kay; Chen, Yubo; Kaplan, Andreas M.; Ognibeni, Bjoern; Pauwels, Koen
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JOURNAL
OF INTERACTIVE MARKETING/NOV 2013
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20
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52
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Using
the Crowd as an Innovation Partner
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Boudreau,
Kevin J.; Lakhani, Karim R.
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HARVARD
BUSINESS REVIEW/APR 2013
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20
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52
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Managing
brands and customer engagement in online brand communities
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Wirtz, Jochen; den Ambtman, Anouk; Bloemer, Josee; Horvath, Csilla; Ramaseshan, B.; van de Klundert,
Joris; Canli, Zeynep Gurhan; Kandampully, Jay
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JOURNAL
OF SERVICE MANAGEMENT/2013
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