Shugan’s Top20 Marketing Meta Journal

 at the University of Florida

 

 

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Shugan’s Top 20 Marketing Meta-Journal (Most Cited Marketing Articles)

 

 

Introduction:

With high-powered search-engines, individual journals become less relevant.   Rather than browsing the latest issue, researchers can search for peer-reviewed articles in their often narrow specialties.  Although efficient, researchers may be less aware of hot topics outside their specialty.

This website (www.marketingscience.org) hopes to mitigate that problem by publishing a meta-journal.  It allows marketing researchers to view the latest high-impact articles across all marketing journals.  To insure objectivity, we evaluate impact using traditional data from the Social Science Citation Index (SSCI, SCI-EXPANDED, A&HCI).  We include journals based on Google Scholar’s journal h5-index.  We define marketing journals as scholarly journals either with relevant keywords in their title or with a marketing department.  That list is here.  Each meta-journal issue contains the top 20 most cited marketing articles in a four-year moving window.  This recent window should still be sufficiently long to ensure both stability (>30 cites per article) and variation (i.e., new articles) across months given SSCI weekly updates.  Note:  When articles tie (on number of citations), the latest article is ranked first.   S. Shugan

 

 

 

Volume 4 Issue 2 February 2017 Top 20 Articles published after 2/1/2013  (cites as of 2/28//2017)    click here for past issues

 

Rank

Cites

Article Title

Authors

Journal/Year

1

236

Moving beyond multiple regression analysis to algorithms: Calling for adoption of a paradigm shift from symmetric to asymmetric thinking in data analysis and crafting theory

Woodside, Arch G.

JOURNAL OF BUSINESS RESEARCH/APR 2013

 

 

 

 

 

2

181

Critical service logic: making sense of value creation and co-creation

Gronroos, Christian; Voima, Paivi

JOURNAL OF THE ACADEMY OF MARKETING SCIENCE/MAR 2013

 

 

 

 

 

3

142

Spotlights, Floodlights, and the Magic Number Zero: Simple Effects Tests in Moderated Regression

Spiller, Stephen A.; Fitzsimons, Gavan J.; Lynch, John G., Jr.; McClelland, Gary H.

JOURNAL OF MARKETING RESEARCH/APR 2013

 

 

 

 

 

4

107

A new criterion for assessing discriminant validity in variance-based structural equation modeling

Henseler, Jorg; Ringle, Christian M.; Sarstedt, Marko

JOURNAL OF THE ACADEMY OF MARKETING SCIENCE/JAN 2015

 

 

 

 

 

5

90

Extended Self in a Digital World

Belk, Russell W.

JOURNAL OF CONSUMER RESEARCH/OCT 2013

 

 

 

 

 

6

83

The Impact of Corporate Social Responsibility on Firm Value: The Role of Customer Awareness

Servaes, Henri; Tamayo, Ane

MANAGEMENT SCIENCE/MAY 2013

 

 

 

 

 

7

72

Advertiser Risk Taking, Campaign Originality, and Campaign Performance

Wang, Guangping; Dou, Wenyu; Li, Hairong; Zhou, Nan

JOURNAL OF ADVERTISING/2013

 

 

 

 

 

8

68

The Strategy That Will Fix Health Care

Porter, Michael E.; Lee, Thomas H.

HARVARD BUSINESS REVIEW/OCT 2013

 

 

 

 

 

9

67

You are what you can access: Sharing and collaborative consumption online

Belk, Russell

JOURNAL OF BUSINESS RESEARCH/AUG 2014

 

 

 

 

 

9

67

Consumer Brand Engagement in Social Media: Conceptualization, Scale Development and Validation

Hollebeek, Linda D.; Glynn, Mark S.; Brodie, Roderick J.

JOURNAL OF INTERACTIVE MARKETING/MAY 2014

 

 

 

 

 

11

66

Customer value co-creation behavior: Scale development and validation

Yi, Youjae; Gong, Taeshik

JOURNAL OF BUSINESS RESEARCH/SEP 2013

 

 

 

 

 

11

66

Transformative service research: An agenda for the future

Anderson, Laurel; Ostrom, Amy L.; Corus, Canan; Fisk, Raymond P.; Gallan, Andrew S.; Giraldo, Mario; Mende, Martin; Mulder, Mark; Rayburn, Steven W.; Rosenbaum, Mark S.; Shirahada, Kunio; Williams, Jerome D.

JOURNAL OF BUSINESS RESEARCH/AUG 2013

 

 

 

 

 

13

65

Embrace perform model: Complexity theory, contrarian case analysis, and multiple realities

Woodside, Arch G.

JOURNAL OF BUSINESS RESEARCH/DEC 2014

 

 

 

 

 

14

62

Applying complexity theory to deepen service dominant logic: Configural analysis of customer experience-and-outcome assessments of professional services for personal transformations

Wu, Pei-Ling; Yeh, Shih-Shuo; Huan, Tzung-Cheng (T. C. ); Woodside, Arch G.

JOURNAL OF BUSINESS RESEARCH/AUG 2014

 

 

 

 

 

15

59

The Role of Customer Engagement Behavior in Value Co-Creation: A Service System Perspective

Jaakkola, Elina; Alexander, Matthew

JOURNAL OF SERVICE RESEARCH/AUG 2014

 

 

 

 

 

16

57

Brand communities embedded in social networks

Zaglia, Melanie E.

JOURNAL OF BUSINESS RESEARCH/FEB 2013

 

 

 

 

 

17

56

Organizational innovation as an enabler of technological innovation capabilities and firm performance

Cannson, Cesar; Villar-Lopez, Ana

JOURNAL OF BUSINESS RESEARCH/JAN 2014

 

 

 

 

 

18

55

Taste Regimes and Market-Mediated Practice

Arsel, Zeynep; Bean, Jonathan

JOURNAL OF CONSUMER RESEARCH/FEB 2013

 

 

 

 

 

19

54

Social Media Metrics - A Framework and Guidelines for Managing Social Media

Peters, Kay; Chen, Yubo; Kaplan, Andreas M.; Ognibeni, Bjoern; Pauwels, Koen

JOURNAL OF INTERACTIVE MARKETING/NOV 2013

 

 

 

 

 

20

52

Using the Crowd as an Innovation Partner

Boudreau, Kevin J.; Lakhani, Karim R.

HARVARD BUSINESS REVIEW/APR 2013

 

 

 

 

 

20

52

Managing brands and customer engagement in online brand communities

Wirtz, Jochen; den Ambtman, Anouk; Bloemer, Josee; Horvath, Csilla; Ramaseshan, B.; van de Klundert, Joris; Canli, Zeynep Gurhan; Kandampully, Jay

JOURNAL OF SERVICE MANAGEMENT/2013

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

                                                                                                                                                                                              

 

 

 

 

 

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Warrington College of Business, University of Florida, Gainesville, FL 32611-7155

email: steven.shugan<at>warrington.ufl.edu
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