Shuganís Top20 Marketing Meta Journal

 at the University of Florida

 

 

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Shuganís Top 20 Marketing Meta-Journal (Most Cited Marketing Articles)

 

 

Introduction:

With high-powered search-engines, individual journals become less relevant.†† Rather than browsing the latest issue, researchers can search for peer-reviewed articles in their often narrow specialties.Although efficient, researchers may be less aware of hot topics outside their specialty.

This website (www.marketingscience.org) hopes to mitigate that problem by publishing a meta-journal.It allows marketing researchers to view the latest high-impact articles across all marketing journals.To insure objectivity, we evaluate impact using traditional data from the Social Science Citation Index (SSCI, SCI-EXPANDED, A&HCI).We include journals based on Google Scholarís journal h5-index.We define marketing journals as scholarly journals either with relevant keywords in their title or with a marketing department.That list is here.Each meta-journal issue contains the top 20 most cited marketing articles in a four-year moving window.This recent window should still be sufficiently long to ensure both stability (>30 cites per article) and variation (i.e., new articles) across months given SSCI weekly updates.Note:When articles tie (on number of citations), the latest article is ranked first.S. Shugan

 

 

 

Volume 3 Issue 1 January 2016 Top 20 Articles published after 1/1/2012(cites as of 1/31/2016)††† click here for past issues

 

Rank

Cites

Article Title

Authors

Journal/Year

1

238

An assessment of the use of partial least squares structural equation modeling in marketing research

Hair, Joe F.; Sarstedt, Marko; Ringle, Christian M.; Mena, Jeannette A.

JOURNAL OF THE ACADEMY OF MARKETING SCIENCE / MAY 2012

 

 

 

 

 

2

141

Specification, evaluation, and interpretation of structural equation models

Bagozzi, Richard P.; Yi, Youjae

JOURNAL OF THE ACADEMY OF MARKETING SCIENCE / JAN 2012

 

 

 

 

 

3

101

What Makes Online Content Viral?

Berger, Jonah; Milkman, Katherine L.

JOURNAL OF MARKETING RESEARCH / APR 2012

 

 

 

 

 

4

87

STRATEGY & COMPETITION Big Data: The Management Revolution

McAfee, Andrew; Brynjolfsson, Erik

HARVARD BUSINESS REVIEW / OCT 2012

 

 

 

 

 

5

72

Moving beyond multiple regression analysis to algorithms: Calling for adoption of a paradigm shift from symmetric to asymmetric thinking in data analysis and crafting theory

Woodside, Arch G.

JOURNAL OF BUSINESS RESEARCH / APR 2013

 

 

 

 

 

6

72

Critical service logic: making sense of value creation and co-creation

Gronroos, Christian; Voima, Paivi

JOURNAL OF THE ACADEMY OF MARKETING SCIENCE / MAR 2013

 

 

 

 

 

7

69

Spotlights, Floodlights, and the Magic Number Zero: Simple Effects Tests in Moderated Regression

Spiller, Stephen A.; Fitzsimons, Gavan J.; Lynch, John G., Jr.; McClelland, Gary H.

JOURNAL OF MARKETING RESEARCH / APR 2013

 

 

 

 

 

8

63

Consumer engagement in a virtual brand community: An exploratory analysis

Brodie, Roderick J.; Ilic, Ana; Juric, Biljana; Hollebeek, Linda

JOURNAL OF BUSINESS RESEARCH / JAN 2013

 

 

 

 

 

9

62

Brand Love

Batra, Rajeev; Ahuvia, Aaron; Bagozzi, Richard P.

JOURNAL OF MARKETING / MAR 2012

 

 

 

 

 

10

56

White Lies

Erat, Sanjiv; Gneezy, Uri

MANAGEMENT SCIENCE / APR 2012

 

 

 

 

 

11

52

Advertiser Risk Taking, Campaign Originality, and Campaign Performance

Wang, Guangping; Dou, Wenyu; Li, Hairong; Zhou, Nan

JOURNAL OF ADVERTISING / FEB 2013

 

 

 

 

 

12

51

Characterizing Value as an Experience: Implications for Service Researchers and Managers

Helkkula, Anu; Kelleher, Carol; Pihlstrom, Minna

JOURNAL OF SERVICE RESEARCH / FEB 2012

 

 

 

 

 

13

50

Health Care Customer Value Cocreation Practice Styles

McColl-Kennedy, Janet R.; Vargo, Stephen L.; Dagger, Tracey S.; Sweeney, Jillian C.; van Kasteren, Yasmin

JOURNAL OF SERVICE RESEARCH / NOV 2012

 

 

 

 

 

14

48

Crowdsourcing New Product Ideas over Time: An Analysis of the Dell IdeaStorm Community

Bayus, Barry L.

MANAGEMENT SCIENCE / JAN 2013

 

 

 

 

 

15

48

Firm Innovativeness and Its Performance Outcomes: A Meta-Analytic Review and Theoretical Integration

Rubera, Gaia; Kirca, Ahmet H.

JOURNAL OF MARKETING / MAY 2012

 

 

 

 

 

16

48

Managing sensory expectations concerning products and brands: Capitalizing on the potential of sound and shape symbolism

Spence, Charles

JOURNAL OF CONSUMER PSYCHOLOGY / JAN 2012

 

 

 

 

 

17

47

Value co-creation in knowledge intensive business services: A dyadic perspective on the joint problem solving process

Aarikka-Stenroos, Leena; Jaakkola, Elina

INDUSTRIAL MARKETING MANAGEMENT / JAN 2012

 

 

 

 

 

18

44

Guidelines for choosing between multi-item and single-item scales for construct measurement: a predictive validity perspective

Diamantopoulos, Adamantios; Sarstedt, Marko; Fuchs, Christoph; Wilczynski, Petra; Kaiser, Sebastian

JOURNAL OF THE ACADEMY OF MARKETING SCIENCE / MAY 2012

 

 

 

 

 

19

43

Online Product Opinions: Incidence, Evaluation, and Evolution

Moe, Wendy W.; Schweidel, David A.

MARKETING SCIENCE / MAY-JUN 2012

 

 

 

 

 

20

42

Popularity of Brand Posts on Brand Fan Pages: An Investigation of the Effects of Social Media Marketing

de Vries, Lisette; Gensler, Sonja; Leeflang, Peter S. H.

JOURNAL OF INTERACTIVE MARKETING / MAY 2012

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

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