Shugan’s Top20 Marketing Meta Journal

 at the University of Florida

 

 

Home

Archived Issues 

 

 

 

 

Shugan’s Top 20 Marketing Meta-Journal (Most Cited Marketing Articles)

 

Introduction:

With high-powered search-engines, individual journals become less relevant.   Rather than browsing the latest issue, researchers can search for peer-reviewed articles in their often narrow specialties.  Although efficient, researchers may be less aware of hot topics outside their specialty.

This website (www.marketingscience.org) hopes to mitigate that problem by publishing a meta-journal.  It allows marketing researchers to view the latest high-impact articles across all marketing journals.  To insure objectivity, we evaluate impact using traditional data from the Social Science Citation Index (SSCI, SCI-EXPANDED, A&HCI).  We include journals based on Google Scholar’s journal h5-index.  We define marketing journals as scholarly journals either with relevant keywords in their title or with a marketing department.  That list is here.  Each meta-journal issue contains the top 20 most cited marketing articles in a four-year moving window.  This recent window should still be sufficiently long to ensure both stability (>30 cites per article) and variation (i.e., new articles) across months given SSCI weekly updates.  Note:  When articles tie (on number of citations), the latest article is ranked first.   S. Shugan

 

Volume 1 Issue 7 July 2014 Top 20 Articles published after 7/1/2010  (cites as of 7/31/2014)

 

Rank

Cites

Article Title

Authors

Journal/Year

1

405

Reconsidering Baron And Kenny: Myths And Truths About Mediation Analysis

Zhao, Xinshu; Lynch, John G., Jr.; Chen, Qimei

JOURNAL OF CONSUMER RESEARCH / AUG 2010

2

155

Creating Shared Value

Porter, Michael E.; Kramer, Mark R.

HARVARD BUSINESS REVIEW / JAN-FEB 2011

3

77

Opinion Leadership and Social Contagion in New Product Diffusion

Iyengar, Raghuram; Van den Bulte, Christophe; Valente, Thomas W.

MARKETING SCIENCE / MAR-APR 2011

4

73

An assessment of the use of partial least squares structural equation modeling in marketing research

Hair, Joe F.; Marko Sarstedt; Christian M. Ringle; Jeannette A. Mena

JOURNAL OF THE ACADEMY OF MARKETING SCIENCE / MAY 2012

5

67

It's all B2B ... and beyond: Toward a systems perspective of the market

Vargo, Stephen L.; Lusch, Robert F.

INDUSTRIAL MARKETING MANAGEMENT / FEB 2011

 

6

56

Customer Engagement Behavior: Theoretical Foundations and Research Directions

Van Doorn, Jenny; Katherine N. Lemon; Vikas Mittal; Stephan Nass; Doreén Pick; Peter Pirner; Peter C. Verhoef

JOURNAL OF SERVICE RESEARCH / AUG 2010

7

54

Can There Ever Be Too Many Options? A Meta-Analytic Review of Choice Overload

Scheibehenne, Benjamin; Greifeneder, Rainer; Todd, Peter M.               

JOURNAL OF CONSUMER RESEARCH / OCT 2010  

8

54

Signaling Status with Luxury Goods: The Role of Brand Prominence

Han, Young Jee; Nunes, Joseph C.; Dreze, Xavier

JOURNAL OF MARKETING / JUL 2010

 

 

 

9

53

Determining Influential Users in Internet Social Networks

Trusov, Michael; Bodapati, Anand V.; Bucklin, Randolph E.

JOURNAL OF MARKETING RESEARCH / AUG 2010

 

10

52

Specification, evaluation, and interpretation of structural equation models

Bagozzi, Richard P.; Yi, Youjae

JOURNAL OF THE ACADEMY OF MARKETING SCIENCE/ JAN 2012

11

51

The Impact of New Media on Customer Relationships

Hennig-Thurau, Thorsten; Edward C. Malthouse; Christian Friege; Sonja Gensler; Lara Lobschat; Arvind Rangaswamy; Bernd Skiera

JOURNAL OF SERVICE RESEARCH / AUG 2010

12

49

Consumer Cocreation in New Product Development

Hoyer, Wayne D.; Chandy, Rajesh; Dorotic, Matilda; Krafft, Manfred; Singh, Siddharth S.

JOURNAL OF SERVICE RESEARCH / AUG 2010 

13

48

Brand Attachment and Brand Attitude Strength: Conceptual and Empirical Differentiation of Two Critical Brand Equity Drivers

Whan Park; C., Deborah J. MacInnis; Joseph Priester; Andreas B. Eisingerich; Dawn Iacobucci

JOURNAL OF MARKETING / NOV 2010

I

14

47

Customer-to-Customer Interactions: Broadening the Scope of Word of Mouth Research

Libai, Barak; Bolton, Ruth; Bugel, Marnix S.; de Ruyter, Ko; Goetz, Oliver; Risselada, Hans; Stephen, Andrew T.

JOURNAL OF SERVICE RESEARCH / AUG 2010  

15

46

Expanding understanding of service exchange and value co-creation: a social construction approach

Edvardsson, Bo; Tronvoll, Bard; Gruber, Thorsten

JOURNAL OF THE ACADEMY OF MARKETING SCIENCE / APR 2011

16

46

The Sustainability Liability: Potential Negative Effects of Ethicality on Product Preference

Luchs, Michael G.; Naylor, Rebecca Walker; Irwin, Julie R.; Raghunathan, Rajagopal

JOURNAL OF MARKETING / SEP 2010 

17

44

Ovulation, Female Competition, and Product Choice: Hormonal Influences on Consumer Behavior

Durante, Kristina M.; Griskevicius, Vladas; Hill, Sarah E.; Perilloux, Carin; Li, Norman P.

JOURNAL OF CONSUMER RESEARCH / APR 2011  

18

43

Creating Social Contagion Through Viral Product Design: A Randomized Trial of Peer Influence in Networks

Aral, Sinan; Walker, Dylan

MANAGEMENT SCIENCE / SEP 2011

19

43

The Effects of Business and Political Ties on Firm Performance: Evidence from China

Sheng, Shibin; Zhou, Kevin Zheng; Li, Julie Juan

JOURNAL OF MARKETING / JAN 2011  

 

 

20

40

Employee Motives and Firm Innovation

Sauermann, Henry; Cohen, Wesley M.

MANAGEMENT SCIENCE / DEC 2010

 

 

 

 

 

 

 

 

 For Other Issues Click Here

 

 

 

Warrington College of Business homepage

1405 W University Avenue, Room 219, Gainesville, FL 32611
email: steven.shugan<at>warrington.ufl.edu
Accredited by
AACSB and EQUIS     Member of EFMD and GMAC

University of Florida homepage

©2014 University of Florida