Shuganís Top20 Marketing Meta Journal

 at the University of Florida

 

 

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Shuganís Top 20 Marketing Meta-Journal (Most Cited Marketing Articles)

 

 

Introduction:

With high-powered search-engines, individual journals become less relevant.†† Rather than browsing the latest issue, researchers can search for peer-reviewed articles in their often narrow specialties.Although efficient, researchers may be less aware of hot topics outside their specialty.

This website (www.marketingscience.org) hopes to mitigate that problem by publishing a meta-journal.It allows marketing researchers to view the latest high-impact articles across all marketing journals.To insure objectivity, we evaluate impact using traditional data from the Social Science Citation Index (SSCI, SCI-EXPANDED, A&HCI).We include journals based on Google Scholarís journal h5-index.We define marketing journals as scholarly journals either with relevant keywords in their title or with a marketing department.That list is here.Each meta-journal issue contains the top 20 most cited marketing articles in a four-year moving window.This recent window should still be sufficiently long to ensure both stability (>30 cites per article) and variation (i.e., new articles) across months given SSCI weekly updates.Note:When articles tie (on number of citations), the latest article is ranked first.S. Shugan

 

 

 

Volume 3 Issue 8 June 2016 Top 20 Articles published after 8/1/2012(cites as of 8/31/2016)††† click here for past issues

 

Rank

Cites

Article Title

Authors

Journal/Year

1

143

Moving beyond multiple regression analysis to algorithms: Calling for adoption of a paradigm shift from symmetric to asymmetric thinking in data analysis and crafting theory

Woodside, Arch G.

JOURNAL OF BUSINESS RESEARCH/APR 2013

 

 

 

 

 

2

129

Critical service logic: making sense of value creation and co-creation

Gronroos, Christian; Voima, Paivi

JOURNAL OF THE ACADEMY OF MARKETING SCIENCE/MAR 2013

 

 

 

 

 

3

120

STRATEGY & COMPETITION Big Data: The Management Revolution

McAfee, Andrew; Brynjolfsson, Erik

HARVARD BUSINESS REVIEW/OCT 2012

 

 

 

 

 

4

112

Consumer engagement in a virtual brand community: An exploratory analysis

Brodie, Roderick J.; Ilic, Ana; Juric, Biljana; Hollebeek, Linda

JOURNAL OF BUSINESS RESEARCH/JAN 2013

 

 

 

 

 

5

95

Spotlights, Floodlights, and the Magic Number Zero: Simple Effects Tests in Moderated Regression

Spiller, Stephen A.; Fitzsimons, Gavan J.; Lynch, John G., Jr.; McClelland, Gary H.

JOURNAL OF MARKETING RESEARCH/APR 2013

 

 

 

 

 

6

82

Health Care Customer Value Cocreation Practice Styles

McColl-Kennedy, Janet R.; Vargo, Stephen L.; Dagger, Tracey S.; Sweeney, Jillian C.; van Kasteren, Yasmin

JOURNAL OF SERVICE RESEARCH/NOV 2012

 

 

 

 

 

7

71

Crowdsourcing New Product Ideas over Time: An Analysis of the Dell IdeaStorm Community

Bayus, Barry L.

MANAGEMENT SCIENCE/JAN 2013

 

 

 

 

 

8

62

Advertiser Risk Taking, Campaign Originality, and Campaign Performance

Wang, Guangping; Dou, Wenyu; Li, Hairong; Zhou, Nan

JOURNAL OF ADVERTISING/2013

 

 

 

 

 

9

57

Access-Based Consumption: The Case of Car Sharing

Bardhi, Fleura; Eckhardt, Giana M.

JOURNAL OF CONSUMER RESEARCH/DEC 2012

 

 

 

 

 

10

52

Do social media marketing activities enhance customer equity? An empirical study of luxury fashion brand

Kim, Angella J.; Ko, Eunju

JOURNAL OF BUSINESS RESEARCH/OCT 2012

 

 

 

 

 

11

51

The Strategy That Will Fix Health Care

Porter, Michael E.; Lee, Thomas H.

HARVARD BUSINESS REVIEW/OCT 2013

 

 

 

 

 

12

50

Peer Effects in the Diffusion of Solar Photovoltaic Panels

Bollinger, Bryan; Gillingham, Kenneth

MARKETING SCIENCE/NOV-DEC 2012

 

 

 

 

 

13

49

Extended Self in a Digital World

Belk, Russell W.

JOURNAL OF CONSUMER RESEARCH/OCT 2013

 

 

 

 

 

13

49

Consumer attitude and purchase intention toward green energy brands: The roles of psychological benefits and environmental concern

Hartmann, Patrick; Apaolaza-Ibanez, Vanessa

JOURNAL OF BUSINESS RESEARCH/SEP 2012

 

 

 

 

 

15

47

Customer value co-creation behavior: Scale development and validation

Yi, Youjae; Gong, Taeshik

JOURNAL OF BUSINESS RESEARCH/SEP 2013

 

 

 

 

 

15

47

The Impact of Corporate Social Responsibility on Firm Value: The Role of Customer Awareness

Servaes, Henri; Tamayo, Ane

MANAGEMENT SCIENCE/MAY 2013

 

 

 

 

 

17

46

Transformative service research: An agenda for the future

Anderson, Laurel; Ostrom, Amy L.; Corus, Canan; Fisk, Raymond P.; Gallan, Andrew S.; Giraldo, Mario; Mende, Martin; Mulder, Mark; Rayburn, Steven W.; Rosenbaum, Mark S.; Shirahada, Kunio; Williams, Jerome D.

JOURNAL OF BUSINESS RESEARCH/AUG 2013

 

 

 

 

 

17

46

The Effects of Traditional and Social Earned Media on Sales: A Study of a Micro lending Marketplace

Stephen, Andrew T.; Galak, Jeff

JOURNAL OF MARKETING RESEARCH/OCT 2012

 

 

 

 

 

19

44

Beyond the Like Button: The Impact of Mere Virtual Presence on Brand Evaluations and Purchase Intentions in Social Media Settings

Naylor, Rebecca Walker; Lamberton, Cait Poynor; West, Patricia M.

JOURNAL OF MARKETING/NOV 2012

 

 

 

 

 

20

43

Social Media Peer Communication and Impacts on Purchase Intentions: A Consumer Socialization Framework

Wang, Xia; Yu, Chunling; Wei, Yujie

JOURNAL OF INTERACTIVE MARKETING/NOV 2012

 

 

 

 

 

20

43

Data Scientist: The Sexiest Job of the 21st Century

Davenport, Thomas H.; Patil, D. J.

HARVARD BUSINESS REVIEW/OCT 2012

 

 

 

 

 

20

43

Plate Size and Color Suggestibility: The Delboeuf Illusion's Bias on Serving and Eating Behavior

Van Ittersum, Koert; Wansink, Brian

JOURNAL OF CONSUMER RESEARCH/AUG 2012

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