Shuganís Top20 Marketing Meta Journal

 at the University of Florida

 

 

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Shuganís Top 20 Marketing Meta-Journal (Most Cited Marketing Articles)

 

 

Introduction:

With high-powered search-engines, individual journals become less relevant.†† Rather than browsing the latest issue, researchers can search for peer-reviewed articles in their often narrow specialties.Although efficient, researchers may be less aware of hot topics outside their specialty.

This website (www.marketingscience.org) hopes to mitigate that problem by publishing a meta-journal.It allows marketing researchers to view the latest high-impact articles across all marketing journals.To insure objectivity, we evaluate impact using traditional data from the Social Science Citation Index (SSCI, SCI-EXPANDED, A&HCI).We include journals based on Google Scholarís journal h5-index.We define marketing journals as scholarly journals either with relevant keywords in their title or with a marketing department.That list is here.Each meta-journal issue contains the top 20 most cited marketing articles as defined by web-of-science (e.g., reviews are not articles) in a four-year moving window.This recent window should still be sufficiently long to ensure both stability (>30 cites per article) and variation (i.e., new articles) across months given SSCI weekly updates.Note:When articles tie (on number of citations), the latest article is ranked first.S. Shugan

 

 

 

Volume 4 Issue 6 June 2017 Top 20 Articles published after 6/1/2013 (cites as of 6/30/2017)

click here for past issues

 

Rank

Cites

Article Title

Authors

Journal/Year

1

176

A new criterion for assessing discriminant validity in variance-based structural equation modeling

Henseler, Jorg; Ringle, Christian M.; Sarstedt, Marko

JOURNAL OF THE ACADEMY OF MARKETING SCIENCE/JAN 2015

2

120

Extended Self in a Digital World

Belk, Russell W.

JOURNAL OF CONSUMER RESEARCH/OCT 2013

3

101

Consumer Brand Engagement in Social Media: Conceptualization, Scale Development and Validation

Hollebeek, Linda D.; Glynn, Mark S.; Brodie, Roderick J.

JOURNAL OF INTERACTIVE MARKETING/MAY 2014

4

90

You are what you can access: Sharing and collaborative consumption online

Belk, Russell

JOURNAL OF BUSINESS RESEARCH/AUG 2014

5

86

Customer value co-creation behavior: Scale development and validation

Yi, Youjae; Gong, Taeshik

JOURNAL OF BUSINESS RESEARCH/SEP 2013

6

80

Transformative service research: An agenda for the future

Anderson, Laurel; Ostrom, Amy L.; Corus, Canan; Fisk, Raymond P.; Gallan, Andrew S.; Giraldo, Mario; Mende, Martin; Mulder, Mark; Rayburn, Steven W.; Rosenbaum, Mark S.; Shirahada, Kunio; Williams, Jerome D.

JOURNAL OF BUSINESS RESEARCH/AUG 2013

7

77

Institutions and axioms: an extension and update of service-dominant logic

Vargo, Stephen L.; Lusch, Robert F.

JOURNAL OF THE ACADEMY OF MARKETING SCIENCE/JAN 2016

8

76

The Strategy That Will Fix Health Care

Porter, Michael E.; Lee, Thomas H.

HARVARD BUSINESS REVIEW/OCT 2013

8

76

Managing brands and customer engagement in online brand communities

Wirtz, Jochen; den Ambtman, Anouk; Bloemer, Josee; Horvath, Csilla; Ramaseshan, B.; van de Klundert, Joris; Canli, Zeynep Gurhan; Kandampully, Jay

JOURNAL OF SERVICE MANAGEMENT/2013

10

75

The Role of Customer Engagement Behavior in Value Co-Creation: A Service System Perspective

Jaakkola, Elina; Alexander, Matthew

JOURNAL OF SERVICE RESEARCH/AUG 2014

 

 

 

 

 

10

75

Advertiser Risk Taking, Campaign Originality, and Campaign Performance

Wang, Guangping; Dou, Wenyu; Li, Hairong; Zhou, Nan

JOURNAL OF ADVERTISING/2013

12

74

Embrace perform model: Complexity theory, contrarian case analysis, and multiple realities

Woodside, Arch G.

JOURNAL OF BUSINESS RESEARCH/DEC 2014

13

71

How Smart, Connected Products Are Transforming Competition

Porter, Michael E.; Heppelmann, James E.

HARVARD BUSINESS REVIEW/NOV 2014

13

71

Applying complexity theory to deepen service dominant logic: Configural analysis of customer experience-and-outcome assessments of professional services for personal transformations

Wu, Pei-Ling; Yeh, Shih-Shuo; Huan, Tzung-Cheng (T. C. ); Woodside, Arch G.

JOURNAL OF BUSINESS RESEARCH/AUG 2014

15

67

Organizational innovation as an enabler of technological innovation capabilities and firm performance

Cannson, Cesar; Villar-Lopez, Ana

JOURNAL OF BUSINESS RESEARCH/JAN 2014

16

66

Social Media Metrics - A Framework and Guidelines for Managing Social Media

Peters, Kay; Chen, Yubo; Kaplan, Andreas M.; Ognibeni, Bjoern; Pauwels, Koen

JOURNAL OF INTERACTIVE MARKETING/NOV 2013

17

65

Managing Customer Relationships in the Social Media Era: Introducing the Social CRM House

Malthouse, Edward C.; Haenlein, Michael; Skiera, Bernd; Wege, Egbert; Zhang, Michael

JOURNAL OF INTERACTIVE MARKETING/NOV 2013

18

63

Enabling service innovation: A dynamic capabilities approach

Kindstrom, Daniel; Kowalkowski, Christian; Sandberg, Erik

JOURNAL OF BUSINESS RESEARCH/AUG 2013

19

59

Financial Literacy, Financial Education, and Downstream Financial Behaviors

Fernandes, Daniel; Lynch, John G., Jr.; Netemeyer, Richard G.

MANAGEMENT SCIENCE/AUG 2014

19

59

When the Recipe Is More Important Than the Ingredients: A Qualitative Comparative Analysis (QCA) of Service Innovation Configurations

Ordanini, Andrea; Parasuraman, A.; Rubera, Gaia

JOURNAL OF SERVICE RESEARCH/MAY 2014

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

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Warrington College of Business, University of Florida, Gainesville, FL 32611-7155

email: steven.shugan<at>warrington.ufl.edu
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