Shuganís Top20 Marketing Meta Journal

 at the University of Florida

 

 

Home

Archived Issues 

 

 

 

Shuganís Top 20 Marketing Meta-Journal (Most Cited Marketing Articles)

 

Introduction:

With high-powered search-engines, individual journals become less relevant.†† Rather than browsing the latest issue, researchers can search for peer-reviewed articles in their often narrow specialties.Although efficient, researchers may be less aware of hot topics outside their specialty.

This website (www.marketingscience.org) hopes to mitigate that problem by publishing a meta-journal.It allows marketing researchers to view the latest high-impact articles across all marketing journals.To insure objectivity, we evaluate impact using traditional data from the Social Science Citation Index (SSCI, SCI-EXPANDED, A&HCI).We include journals based on Google Scholarís journal h5-index.We define marketing journals as scholarly journals either with relevant keywords in their title or with a marketing department.That list is here.Each meta-journal issue contains the top 20 most cited marketing articles as defined by web-of-science (e.g., reviews are not articles) in a four-year moving window.This recent window should still be sufficiently long to ensure both stability (>30 cites per article) and variation (i.e., new articles) across months given SSCI weekly updates.Note:When articles tie (on number of citations), the latest article is ranked first.†† S. Shugan

Maintained by Qiaoni Shi;However, S. Shugan is responsible for all errors and omissions.

Volume 8 Issue 10 October 2021 Top 20 Articles published after 10/1/2017 (cites as of 10/31/2021)

Rank

Cites

Article Title

Authors

Journal/Year

1

793

The Rise of the Sharing Economy: Estimating the Impact of Airbnb on the Hotel Industry

Zervas, Georgios; Proserpio, Davide; Byers, John W.

JOURNAL OF MARKETING RESEARCH/OCT 2017

 

 

 

 

 

2

460

Literature review as a research methodology: An overview and guidelines

Snyder, Hannah

JOURNAL OF BUSINESS RESEARCH/NOV 2019

 

 

 

 

 

3

349

Artificial Intelligence in Service

Huang, Ming-Hui; Rust, Roland T.

JOURNAL OF SERVICE RESEARCH/MAY 2018

 

 

 

 

 

4

277

Brave new world: service robots in the frontline

Wirtz, Jochen; Patterson, Paul G.; Kunz, Werner H.; Gruber, Thorsten; Lu, Vinh Nhat; Paluch, Stefanie; Martins, Antje

JOURNAL OF SERVICE MANAGEMENT/2018

 

 

 

 

 

5

266

S-D logic-informed customer engagement: integrative framework, revised fundamental propositions, and application to CRM

Hollebeek, Linda D.; Srivastava, Rajendra K.; Chen, Tom

JOURNAL OF THE ACADEMY OF MARKETING SCIENCE/JAN 2019

 

 

 

 

 

6

238

Predictive model assessment in PLS-SEM: guidelines for using PLSpredict

Shmueli, Galit; Sarstedt, Marko; Hair, Joseph F.; Cheah, Jun-Hwa; Ting, Hiram; Vaithilingam, Santha; Ringle, Christian M.

EUROPEAN JOURNAL OF MARKETING/NOV 11 2019

 

 

 

 

 

7

234

Tourism and COVID-19: Impacts and implications for advancing and resetting industry and research

Sigala, Marianna

JOURNAL OF BUSINESS RESEARCH/SEP 2020

 

 

 

 

 

7

234

Assessing measurement model quality in PLS-SEM using confirmatory composite analysis

Hair, Joe F., Jr.; Howard, Matt C.; Nitzl, Christian

JOURNAL OF BUSINESS RESEARCH/MAR 2020

 

 

 

 

 

9

205

Effects of COVID-19 on business and research

Donthu, Naveen; Gustafsson, Anders

JOURNAL OF BUSINESS RESEARCH/SEP 2020

 

 

 

 

 

10

183

How to SHIFT Consumer Behaviors to be More Sustainable: A Literature Review and Guiding Framework

White, Katherine; Habib, Rishad; Hardisty, David J.

JOURNAL OF MARKETING/MAY 2019

 

 

 

 

10

183

A triadic framework for collaborative consumption (CC): Motives, activities and resources & capabilities of actors

Benoit, Sabine; Baker, Thomas L.; Bolton, Ruth N.; Gruber, Thorsten; Kandampully, Jay

JOURNAL OF BUSINESS RESEARCH/OCT 2017

 

 

 

 

 

12

182

Impact of Covid-19 on consumer behavior: Will the old habits return or die?

Sheth, Jagdish

JOURNAL OF BUSINESS RESEARCH/SEP 2020

 

 

 

 

 

12

182

Rethinking some of the rethinking of partial least squares

Hair, Joseph F.; Sarstedt, Marko; Ringle, Christian M.

EUROPEAN JOURNAL OF MARKETING/2019

 

 

 

 

 

14

181

Service Encounter 2.0: An investigation into the roles of technology, employees and customers

Lariviere, Bait; Bowen, David; Andreassen, Tor W.; Kunz, Werner; Sirianni, Nancy J.; Voss, Chris; Wuenderlich, Nancy V.; De Keyser, Arne

JOURNAL OF BUSINESS RESEARCH/OCT 2017

 

 

 

 

 

15

178

Knowledge-based human resource management practices, intellectual capital and innovation

Kianto, Aino; Saenz, Josune; Aramburu, Nekane

JOURNAL OF BUSINESS RESEARCH/DEC 2017

 

 

 

 

 

16

170

Marketing survey research best practices: evidence and recommendations from a review of JAMS articles

Hulland, John; Baumgartner, Hans; Smith, Keith Marion

JOURNAL OF THE ACADEMY OF MARKETING SCIENCE/JAN 2018

 

 

 

 

 

17

167

The impact of Covid-19 pandemic on corporate social responsibility and marketing philosophy

He, Hongwei; Harris, Lloyd

JOURNAL OF BUSINESS RESEARCH/AUG 2020

 

 

 

 

 

18

159

Advertising Content and Consumer Engagement on Social Media: Evidence from Facebook

Lee, Dokyun; Hosanagar, Kartik; Nair, Harikesh S.

MANAGEMENT SCIENCE/NOV 2018

 

 

 

 

 

19

158

What is co-creation? An interactional creation framework and its implications for value creation

Ramaswamy, Venkat; Ozcan, Kerimcan

JOURNAL OF BUSINESS RESEARCH/MAR 2018

 

 

 

 

 

20

157

Dealing with endogeneity bias: The generalized method of moments (GMM) for panel data

Ullah, Subhan; Akhtar, Pervaiz; Zaefarian, Ghasem

INDUSTRIAL MARKETING MANAGEMENT/MAY 2018

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

††††††††††† †††††††††††

 

 

 

 

 

For Other Issues Click Here

 

 

 

 

Warrington College of Business, University of Florida, Gainesville, FL 32611-7155

email: steven.shugan<at>warrington.ufl.edu
Accredited by
AACSB and EQUIS     Member of EFMD and GMAC

©2014 University of Florida

x x x x