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Volume 10 Issue 8 August 2023 Top 20 Articles published after 8/1/2019 (cites as of 8/31/2023)

 

Introduction:

With high-powered search-engines, individual journals become less relevant.†† Rather than browsing the latest issue, researchers can search for peer-reviewed articles in their often narrow specialties.Although efficient, researchers may be less aware of hot topics outside their specialty.

This website (www.marketingscience.org) hopes to mitigate that problem by publishing a meta-journal.It allows marketing researchers to view the latest high-impact articles across all marketing journals.To insure objectivity, we evaluate impact using traditional data from the Social Science Citation Index (SSCI, SCI-EXPANDED, A&HCI).We include journals based on Google Scholarís journal h5-index.We define marketing journals as scholarly journals either with relevant keywords in their title or with a marketing department.That list is here.Each meta-journal issue contains the top 20 most cited marketing articles as defined by web-of-science (e.g., reviews are not articles) in a four-year moving window.This recent window should still be sufficiently long to ensure both stability (>30 cites per article) and variation (i.e., new articles) across months given SSCI weekly updates.Note:When articles tie (on number of citations), the latest article is ranked first. Note: We are now excluding JBR because most articles are reviews rather than primary studies.†† S. Shugan

Maintained by Qiaoni Shi;However, S. Shugan is responsible for all errors and omissions.

Rank

Cites

Article Title

Authors

Journal/Year

1

874

Predictive model assessment in PLS-SEM: guidelines for using PLSpredict

Shmueli, Galit; Sarstedt, Marko; Hair, Joseph F.; Cheah, Jun-Hwa; Ting, Hiram; Vaithilingam, Santha; Ringle, Christian M.

EUROPEAN JOURNAL OF MARKETING/NOV 11 2019

 

 

 

 

 

2

457

Corporate Social Responsibility and Firm Risk: Theory and Empirical Evidence

Albuquerque, Rui; Koskinen, Yrjo; Zhang, Chendi

MANAGEMENT SCIENCE/OCT 2019

 

 

 

 

 

3

442

How artificial intelligence will change the future of marketing

Davenport, Thomas; Guha, Abhijit; Grewal, Dhruv; Bressgott, Timna

JOURNAL OF THE ACADEMY OF MARKETING SCIENCE/JAN 2020

4

370

The future of social media in marketing

Appel, Gil; Grewal, Lauren; Hadi, Rhonda; Stephen, Andrew T.

JOURNAL OF THE ACADEMY OF MARKETING SCIENCE/JAN 2020

 

 

 

 

 

5

359

Service Robots Rising: How Humanoid Robots Influence Service Experiences and Elicit Compensatory Consumer Responses

Mende, Martin; Scott, Maura L.; van Doorn, Jenny; Grewal, Dhruv; Shanks, Ilana

JOURNAL OF MARKETING RESEARCH/AUG 2019

 

 

 

 

 

6

352

Resistance to Medical Artificial Intelligence

Longoni, Chiara; Bonezzi, Andrea; Morewedge, Carey K.

JOURNAL OF CONSUMER RESEARCH/DEC 2019

 

 

 

 

 

7

309

Marketing in the Sharing Economy

Eckhardt, Giana M.; Houston, Mark B.; Jiang, Baojun; Lamberton, Cait; Rindfleisch, Aric; Zervas, Georgios

JOURNAL OF MARKETING/SEP 2019

 

 

 

 

 

8

300

Scientific procedures and rationales for systematic literature reviews (SPAR-4-SLR)

Paul, Justin; Lim, Weng Marc; O'Cass, Aron; Hao, Andy Wei; Bresciani, Stefano

INTERNATIONAL JOURNAL OF CONSUMER STUDIES/

 

 

 

 

 

9

278

Explainable AI: from black box to glass box

Rai, Arun

JOURNAL OF THE ACADEMY OF MARKETING SCIENCE/JAN 2020

10

267

Distributed Ledgers and Operations: What Operations Management Researchers Should Know About Blockchain Technology

Babich, Volodymyr; Hilary, Gilles

M&SOM-MANUFACTURING & SERVICE OPERATIONS MANAGEMENT/MAR-APR 2020

 

 

 

 

 

11

258

Uniting the Tribes: Using Text for Marketing Insight

Berger, Jonah; Humphreys, Ashlee; Ludwig, Stephan; Moe, Wendy W.; Netzer, Oded; Schweidel, David A.

JOURNAL OF MARKETING/JAN 2020

 

 

 

 

 

12

253

To recover faster from Covid-19, open up: Managerial implications from an open innovation perspective

Chesbrough, Henry

INDUSTRIAL MARKETING MANAGEMENT/JUL 2020

12

253

Frontiers: Machines vs. Humans: The Impact of Artificial Intelligence Chatbot Disclosure on Customer Purchases

Luo, Xueming; Tong, Siliang; Fang, Zheng; Qu, Zhe

MARKETING SCIENCE/NOV-DEC 2019

 

 

 

 

 

14

249

Customer experience: fundamental premises and implications for research

Becker, Larissa; Jaakkola, Elina

JOURNAL OF THE ACADEMY OF MARKETING SCIENCE/JUL 2020

15

238

Technological disruptions in services: lessons from tourism and hospitality

Buhalis, Dimitrios; Harwood, Tracy; Bogicevic, Vanja; Viglia, Giampaolo; Beldona, Srikanth; Hofacker, Charles

JOURNAL OF SERVICE MANAGEMENT/OCT 16 2019

 

 

 

 

 

16

235

Industry 4.0: Opportunities and Challenges for Operations Management

Olsen, Tava Lennon; Tomlin, Brian

M&SOM-MANUFACTURING & SERVICE OPERATIONS MANAGEMENT/JAN-FEB 2020

 

 

 

 

 

17

231

Engaged to a Robot? The Role of AI in Service

Huang, Ming-Hui; Rust, Roland T.

JOURNAL OF SERVICE RESEARCH/FEB 2021

 

 

 

 

 

18

230

Financial literacy: A systematic review and bibliometric analysis

Goyal, Kirti; Kumar, Satish

INTERNATIONAL JOURNAL OF CONSUMER STUDIES/JAN 2021

 

 

 

 

 

19

222

Task-Dependent Algorithm Aversion

Castelo, Noah; Bos, Maarten W.; Lehmann, Donald R.

JOURNAL OF MARKETING RESEARCH/OCT 2019

20

211

Service robot implementation: a theoretical framework and research agenda

Belanche, Daniel; Casalo, Luis, V; Flavian, Carlos; Schepers, Jeroen

SERVICE INDUSTRIES JOURNAL/MAR 11 2020

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

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Warrington College of Business, University of Florida, Gainesville, FL 32611-7155

email: steven.shugan<at>warrington.ufl.edu
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