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Volume 4 Issue 1 January 2017 Top 20 Articles
published after 1/1/2013 (cites as
of 1/31/2017) click
here for past issues
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Rank
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Cites
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Article
Title
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Authors
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Journal/Year
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1
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232
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Moving beyond
multiple regression analysis to algorithms: Calling for adoption of a paradigm
shift from symmetric to asymmetric thinking in data analysis and crafting
theory
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Woodside, Arch G.
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JOURNAL OF BUSINESS
RESEARCH/APR 2013
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2
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178
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Critical service
logic: making sense of value creation and co-creation
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Gronroos, Christian; Voima, Paivi
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JOURNAL OF THE
ACADEMY OF MARKETING SCIENCE/MAR 2013
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3
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161
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Consumer engagement
in a virtual brand community: An exploratory analysis
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Brodie, Roderick
J.; Ilic, Ana; Juric, Biljana; Hollebeek, Linda
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JOURNAL OF BUSINESS
RESEARCH/JAN 2013
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4
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138
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Spotlights,
Floodlights, and the Magic Number Zero: Simple Effects Tests in Moderated
Regression
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Spiller, Stephen
A.; Fitzsimons, Gavan J.; Lynch, John G., Jr.; McClelland, Gary H.
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JOURNAL OF
MARKETING RESEARCH/APR 2013
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5
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102
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A new criterion for
assessing discriminant validity in variance-based structural equation
modeling
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Henseler, Jorg; Ringle, Christian M.; Sarstedt, Marko
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JOURNAL OF THE
ACADEMY OF MARKETING SCIENCE/JAN 2015
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6
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94
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Crowdsourcing New Product
Ideas over Time: An Analysis of the Dell IdeaStorm
Community
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Bayus, Barry L.
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MANAGEMENT
SCIENCE/JAN 2013
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7
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90
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Extended Self in a
Digital World
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Belk, Russell W.
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JOURNAL OF CONSUMER
RESEARCH/OCT 2013
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8
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79
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The Impact of Corporate
Social Responsibility on Firm Value: The Role of Customer Awareness
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Servaes, Henri; Tamayo, Ane
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MANAGEMENT
SCIENCE/MAY 2013
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9
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71
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Advertiser Risk
Taking, Campaign Originality, and Campaign Performance
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Wang, Guangping; Dou, Wenyu; Li, Hairong; Zhou, Nan
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JOURNAL OF
ADVERTISING/2013
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10
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66
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Consumer Brand
Engagement in Social Media: Conceptualization, Scale Development and
Validation
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Hollebeek, Linda D.; Glynn,
Mark S.; Brodie, Roderick J.
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JOURNAL OF INTERACTIVE
MARKETING/MAY 2014
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10
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66
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The Strategy That
Will Fix Health Care
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Porter, Michael E.;
Lee, Thomas H.
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HARVARD BUSINESS
REVIEW/OCT 2013
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12
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65
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Customer value
co-creation behavior: Scale development and validation
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Yi, Youjae; Gong, Taeshik
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JOURNAL OF BUSINESS
RESEARCH/SEP 2013
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12
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65
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Transformative
service research: An agenda for the future
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Anderson, Laurel; Ostrom, Amy L.; Corus, Canan;
Fisk, Raymond P.; Gallan, Andrew S.; Giraldo, Mario; Mende, Martin; Mulder, Mark; Rayburn,
Steven W.; Rosenbaum, Mark S.; Shirahada, Kunio; Williams, Jerome D.
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JOURNAL OF BUSINESS
RESEARCH/AUG 2013
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14
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64
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Embrace perform
model: Complexity theory, contrarian case analysis, and multiple realities
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Woodside, Arch G.
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JOURNAL OF BUSINESS
RESEARCH/DEC 2014
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15
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62
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You are what you
can access: Sharing and collaborative consumption online
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Belk, Russell
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JOURNAL OF BUSINESS
RESEARCH/AUG 2014
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16
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60
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Applying complexity
theory to deepen service dominant logic: Configural
analysis of customer experience-and-outcome assessments of professional
services for personal transformations
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Wu, Pei-Ling; Yeh, Shih-Shuo; Huan, Tzung-Cheng (T. C. );
Woodside, Arch G.
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JOURNAL OF BUSINESS
RESEARCH/AUG 2014
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17
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59
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The Role of
Customer Engagement Behavior in Value Co-Creation: A Service System
Perspective
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Jaakkola, Elina; Alexander, Matthew
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JOURNAL OF SERVICE
RESEARCH/AUG 2014
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18
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57
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Brand communities
embedded in social networks
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Zaglia, Melanie E.
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JOURNAL OF BUSINESS
RESEARCH/FEB 2013
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19
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55
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Taste Regimes and
Market-Mediated Practice
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Arsel, Zeynep; Bean, Jonathan
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JOURNAL OF CONSUMER
RESEARCH/FEB 2013
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20
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51
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Social Media
Metrics - A Framework and Guidelines for Managing Social Media
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Peters, Kay; Chen, Yubo; Kaplan, Andreas M.; Ognibeni,
Bjoern; Pauwels, Koen
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JOURNAL OF
INTERACTIVE MARKETING/NOV 2013
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20
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51
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Managing brands and
customer engagement in online brand communities
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Wirtz, Jochen; den Ambtman, Anouk; Bloemer, Josee; Horvath, Csilla; Ramaseshan, B.; van
de Klundert, Joris; Canli, Zeynep Gurhan; Kandampully, Jay
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JOURNAL OF SERVICE
MANAGEMENT/2013
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