-
Legal/Ethics: Real vs advertised food:
http://www.thewvsr.com/adsvsreality.htm | Photo retouching:
http://www.iwanexstudio.com/
-
Legal/Ethics:
NYC calorie
disclosure on menus
-
Legal/Ethics Consumer
Action Handbook (federal) | FTC Consumer Protection
-
Legal/Ethics: Florida
Division of Consumer Services |
Attorney General's Office
Consumer Protection |
AMA Ethics Policy
-
Legal/Ethics: Offensive advertising:
Aunt Jemima & Uncle
Ben | Coon
Chicken Inn | Polo
suicide bomber & others | Uncle Ben redesign (NYT)
| Slide slow on
racist spokescharacters:
-
Legal/Ethics: Trolley problem & the
"moral brain" |
Markets for human organs |
$54M dry-cleaner lawsuit
-
Legal: Truth in Lending Act
| JFK consumer
rights speech
-
Post-choice: Misprediction of reactions:
Gilbert on 2006 election mispredictions (WP 11/13/06)
-
Post choice: Satisfaction:
American Customer Satisfaction Index
-
Post-choice: Reducing
portion size (NYT 03/26/07) |
NYTlink | Muffin
nutrition
-
Judgment / Two systems:
Stroop task
-
Misc: Jeopardy! summaries (no video):
Day 1 |
Day 2
-
Decision Making: behavioral
economics (NYT 2/14/07)
-
Decision Making: loss aversion, endowment effects, choosing default options:
-
Decision Making: simple/simplifying products:
Jitterbug phone
-
Decision Making:
Barry
Schwartz on the Paradox of Choice | A
libertarian critique of Schwartz | His
response
-
Decision Making : Current/ideal discrepancies: Lysol
| Lamisil |
AllBran |
RLS |
Cialis |
Mayostard |
Mustardayonnaise |
Mustmayostarayonnaise
-
Decision Making : Expanding "Needs": Pew Research Study on
Luxury or Necessity? |
Expanding Needs
(Onion) | Louis CK on Conan
-
Decision Making:
Undecideds More Decided Than They Think (NYT 8/21/08)
-
Attitudes & Norms:
Do
Polls Lie About Race? (NYT 10/11/08)
-
Social Influence:
Bystander inaction: hit and run | Asch
conformity studies
-
Attitude change:
Kendra loves the
Olive Garden... |
...but the Olive Garden doesn't love Kendra
-
Attitude change:
Anti-drinking ads
| Thatguy
-
Attitudes: Implicit
association tests
-
Attitudes:
Head vs heart
in the Onion
-
Memory:
Remembering Is
Like Reliving (NYT 9/4/08) |
Can a Dead Brand Live
Again? (NYT, 5/18/08)
-
Learning:
Molson-puppies ad |
Visa check card ad |
Jim conditions Dwight on The Office
-
Sensation / Perception:
Shrinking food amounts
-
Sensation / Perception: "Mosquito"
teenager repellant |
Inaudible ringtone story (NYT 6/12/06) |
pdf
-
Sensation / Perception:
Finding your blind
spot
-
Sensation / Perception:
Auditory barber pole | Youtube
Rainbow demo |
Various Illusions: Michael Bach site
|
UBC site
-
Sensation / Perception: Size contrast circles |
Flag color afterimage |
Cube | DuckRabbit |
Chasing monsters |
Old/Young Woman |
Tables
-
Sensation / Perception:
Artificial
colors
-
Sensation / Perception:
Scrambled text
readability (good discussion of what affects readability about halfway
down the page)
-
Sensation / Perception:
October 22 is
Fechner Day
-
Sensation / Perception: "phonemic restoration":
-
Sensation / Perception: "phonemic restoration":
-
Exposure:
Ads everywhere
(NYT, 1/15/07) |
Ads on
personal cars
(NYT, 8/27/07) |
Starbucks cup on car video & article
(WP, 12/14/06) | The
Hidden (in Plain Sight) Persuaders (NYT 12/5/04) |
ATHF
movie promotion / bomb scare (CNN 2/1/07)
-
Exposure:
Skipping ads using Tivo? (NYT,
2/16/07) | What TiVo ads (don't) get skipped? (BWeek,9/3/07)
-
Exposure:
Ginsu I ad |
Ginsu II ad |
Head On |
Billy Mays
-
Exposure: Advergaming:
Turkey
Trot | Clearahill
-
Exposure:
Advertising with the homeless (Seattle PI, 6/14/03) |
Bumvertising |
Boy With Leukemia Selling Ad Space On
Head | talking urinal cakes
-
Exposure:
New Little Caesars
Marketing Strategy... (Onion, 9/3/08)
-
Attention:
Viscog demos
-
Research Methods:
In-shower research
(NYT 8/13/06)
-
Research Methods:
Question
wording and Congressional approval (Politico 7/8/08)
-
Research Methods:
When
Voters Lie (WSJ 8/2/08) |
Polls and focus groups (WP 6/30/08)
-
Research Methods:
Positions with and without party labels (NPR/POS/GQRR study 5/08, see pp
24-32)
-
Research Methods: correlation & causation:
music lyrics and sex
-
Research Methods: effect sizes: IQ differences (NYT 6/22/07) |
Excel effect size calc sheet
