Shuganís Top20 Marketing Meta Journal

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Shuganís Top 20 Marketing Meta-Journal (Most Cited Marketing Articles)

 

Introduction:

With high-powered search-engines, individual journals become less relevant.†† Rather than browsing the latest issue, researchers can search for peer-reviewed articles in their often narrow specialties.Although efficient, researchers may be less aware of hot topics outside their specialty.

This website (www.marketingscience.org) hopes to mitigate that problem by publishing a meta-journal.It allows marketing researchers to view the latest high-impact articles across all marketing journals.To insure objectivity, we evaluate impact using traditional data from the Social Science Citation Index (SSCI, SCI-EXPANDED, A&HCI).We include journals based on Google Scholarís journal h5-index.We define marketing journals as scholarly journals either with relevant keywords in their title or with a marketing department.That list is here.Each meta-journal issue contains the top 20 most cited marketing articles as defined by web-of-science (e.g., reviews are not articles) in a four-year moving window.This recent window should still be sufficiently long to ensure both stability (>30 cites per article) and variation (i.e., new articles) across months given SSCI weekly updates.Note:When articles tie (on number of citations), the latest article is ranked first.†† S. Shugan

Maintained by Qiaoni Shi;However, S. Shugan is responsible for all errors and omissions.

Volume 9 Issue 3 March 2022 Top 20 Articles published after 3/1/2018 (cites as of 3/31/2022)

Rank

Cites

Article Title

Authors

Journal/Year

1

681

Literature review as a research methodology: An overview and guidelines

Snyder, Hannah

JOURNAL OF BUSINESS RESEARCH/NOV 2019

 

 

 

 

 

2

420

Artificial Intelligence in Service

Huang, Ming-Hui; Rust, Roland T.

JOURNAL OF SERVICE RESEARCH/MAY 2018

 

 

 

 

 

3

370

Assessing measurement model quality in PLS-SEM using confirmatory composite analysis

Hair, Joe F., Jr.; Howard, Matt C.; Nitzl, Christian

JOURNAL OF BUSINESS RESEARCH/MAR 2020

 

 

 

 

 

4

364

Tourism and COVID-19: Impacts and implications for advancing and resetting industry and research

Sigala, Marianna

JOURNAL OF BUSINESS RESEARCH/SEP 2020

 

 

 

 

 

5

341

Predictive model assessment in PLS-SEM: guidelines for using PLSpredict

Shmueli, Galit; Sarstedt, Marko; Hair, Joseph F.; Cheah, Jun-Hwa; Ting, Hiram; Vaithilingam, Santha; Ringle, Christian M.

EUROPEAN JOURNAL OF MARKETING/NOV 11 2019

 

 

 

 

 

6

324

S-D logic-informed customer engagement: integrative framework, revised fundamental propositions, and application to CRM

Hollebeek, Linda D.; Srivastava, Rajendra K.; Chen, Tom

JOURNAL OF THE ACADEMY OF MARKETING SCIENCE/JAN 2019

 

 

 

 

 

7

310

Effects of COVID-19 on business and research

Donthu, Naveen; Gustafsson, Anders

JOURNAL OF BUSINESS RESEARCH/SEP 2020

 

 

 

 

 

8

254

The impact of Covid-19 pandemic on corporate social responsibility and marketing philosophy

He, Hongwei; Harris, Lloyd

JOURNAL OF BUSINESS RESEARCH/AUG 2020

 

 

 

 

 

9

242

Rethinking some of the rethinking of partial least squares

Hair, Joseph F.; Sarstedt, Marko; Ringle, Christian M.

EUROPEAN JOURNAL OF MARKETING/2019

 

 

 

 

 

10

240

How to SHIFT Consumer Behaviors to be More Sustainable: A Literature Review and Guiding Framework

White, Katherine; Habib, Rishad; Hardisty, David J.

JOURNAL OF MARKETING/MAY 2019

 

 

 

 

 

11

229

Impact of Covid-19 on consumer behavior: Will the old habits return or die?

Sheth, Jagdish

JOURNAL OF BUSINESS RESEARCH/SEP 2020

 

 

 

 

 

12

206

Corporate Social Responsibility and Firm Risk: Theory and Empirical Evidence

Albuquerque, Rui; Koskinen, Yrjo; Zhang, Chendi

MANAGEMENT SCIENCE/OCT 2019

 

 

 

 

 

12

206

Advertising Content and Consumer Engagement on Social Media: Evidence from Facebook

Lee, Dokyun; Hosanagar, Kartik; Nair, Harikesh S.

MANAGEMENT SCIENCE/NOV 2018

 

 

 

 

 

14

194

How artificial intelligence will change the future of marketing

Davenport, Thomas; Guha, Abhijit; Grewal, Dhruv; Bressgott, Timna

JOURNAL OF THE ACADEMY OF MARKETING SCIENCE/JAN 2020

 

 

 

 

 

15

184

Dealing with endogeneity bias: The generalized method of moments (GMM) for panel data

Ullah, Subhan; Akhtar, Pervaiz; Zaefarian, Ghasem

INDUSTRIAL MARKETING MANAGEMENT/MAY 2018

 

 

 

 

 

16

179

The impact of virtual, augmented and mixed reality technologies on the customer experience

Flavian, Carlos; Ibanez-Sanchez, Sergio; Orus, Carlos

JOURNAL OF BUSINESS RESEARCH/JUL 2019

 

 

 

 

 

17

177

Digital transformation: A multidisciplinary reflection and research agenda

Verhoef, Peter C.; Broekhuizen, Thijs; Bart, Yakov; Bhattacharya, Abhi; Dong, John Qi; Fabian, Nicolai; Haenlein, Michael

JOURNAL OF BUSINESS RESEARCH/JAN 2021

 

 

 

 

 

18

174

Consumer and Object Experience in the Internet of Things: An Assemblage Theory Approach

Hoffman, Donna L.; Novak, Thomas P.

JOURNAL OF CONSUMER RESEARCH/APR 2018

 

 

 

 

 

18

174

What is co-creation? An interactional creation framework and its implications for value creation

Ramaswamy, Venkat; Ozcan, Kerimcan

JOURNAL OF BUSINESS RESEARCH/MAR 2018

 

 

 

 

 

20

170

Automated Text Analysis for Consumer Research

Humphreys, Ashlee; Wang, Rebecca Jen-Hui

JOURNAL OF CONSUMER RESEARCH/APR 2018

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

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Warrington College of Business, University of Florida, Gainesville, FL 32611-7155

email: steven.shugan<at>warrington.ufl.edu
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