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Shugan’s Top 20 Marketing Meta-Journal (Most
Cited Marketing Articles) |
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Introduction: With high-powered search-engines, individual journals become less
relevant. Rather than browsing the
latest issue, researchers can search for peer-reviewed articles in their often
narrow specialties. Although efficient, researchers may be less
aware of hot topics outside their specialty. This website (www.marketingscience.org) hopes to
mitigate that problem by publishing a meta-journal. It allows marketing researchers to
view the latest high-impact articles
across all marketing journals. To insure objectivity, we evaluate impact
using traditional data from the Social Science Citation Index
(SSCI, SCI-EXPANDED, A&HCI). We
include journals based on Google Scholar’s journal h5-index. We define marketing journals as scholarly journals either with relevant keywords in their title or with a
marketing department. That list is here. Each meta-journal issue contains the top 20
most cited marketing articles as defined by
web-of-science (e.g., reviews are not articles) in a four-year moving window. This recent window should still be
sufficiently long to ensure both stability (>30 cites per article) and
variation (i.e., new articles) across months given SSCI weekly updates. Note:
When articles tie (on number of citations), the latest article is
ranked first. S. Shugan Maintained by Qiaoni Shi; However, S.
Shugan is responsible for all errors and omissions. Volume 9 Issue 2 February 2022 Top 20
Articles published after 2/1/2018 (cites as of 2/28/2022) |
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Rank |
Cites |
Article
Title |
Authors |
Journal/Year |
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1 |
648 |
Literature review as a research methodology: An overview and guidelines |
Snyder, Hannah |
JOURNAL OF BUSINESS RESEARCH/NOV 2019 |
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2 |
403 |
Artificial Intelligence in Service |
Huang, Ming-Hui; Rust, Roland T. |
JOURNAL OF SERVICE RESEARCH/MAY 2018 |
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3 |
338 |
Tourism and COVID-19: Impacts and implications for advancing and resetting industry and research |
Sigala, Marianna |
JOURNAL OF BUSINESS RESEARCH/SEP 2020 |
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4 |
336 |
Assessing measurement model quality in PLS-SEM using confirmatory composite analysis |
Hair, Joe F., Jr.; Howard, Matt C.; Nitzl, Christian |
JOURNAL OF BUSINESS RESEARCH/MAR 2020 |
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5 |
324 |
Predictive model assessment in PLS-SEM: guidelines for using PLSpredict |
Shmueli, Galit; Sarstedt, Marko; Hair, Joseph F.; Cheah, Jun-Hwa; Ting, Hiram; Vaithilingam, Santha; Ringle, Christian M. |
EUROPEAN JOURNAL OF MARKETING/NOV 11 2019 |
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6 |
318 |
S-D logic-informed customer engagement: integrative framework, revised fundamental propositions, and application to CRM |
Hollebeek, Linda D.; Srivastava, Rajendra K.; Chen, Tom |
JOURNAL OF THE ACADEMY OF MARKETING SCIENCE/JAN 2019 |
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7 |
292 |
Effects of COVID-19 on business and research |
Donthu, Naveen; Gustafsson, Anders |
JOURNAL OF BUSINESS RESEARCH/SEP 2020 |
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8 |
235 |
The impact of Covid-19 pandemic on corporate social responsibility and marketing philosophy |
He, Hongwei; Harris, Lloyd |
JOURNAL OF BUSINESS RESEARCH/AUG 2020 |
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9 |
231 |
Impact of Covid-19 on consumer behavior: Will the old habits return or die? |
Sheth, Jagdish |
JOURNAL OF BUSINESS RESEARCH/SEP 2020 |
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10 |
228 |
How to SHIFT Consumer Behaviors to be More Sustainable: A Literature Review and Guiding Framework |
White, Katherine; Habib, Rishad; Hardisty, David J. |
JOURNAL OF MARKETING/MAY 2019 |
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10 |
228 |
Rethinking some of the rethinking of partial least squares |
Hair, Joseph F.; Sarstedt, Marko; Ringle, Christian M. |
EUROPEAN JOURNAL OF MARKETING/2019 |
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12 |
197 |
Advertising Content and Consumer Engagement on Social Media: Evidence from Facebook |
Lee, Dokyun; Hosanagar, Kartik; Nair, Harikesh S. |
MANAGEMENT SCIENCE/NOV 2018 |
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13 |
196 |
Corporate Social Responsibility and Firm Risk: Theory and Empirical Evidence |
Albuquerque, Rui; Koskinen, Yrjo; Zhang, Chendi |
MANAGEMENT SCIENCE/OCT 2019 |
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14 |
181 |
Dealing with endogeneity bias: The generalized method of moments (GMM) for panel data |
Ullah, Subhan; Akhtar, Pervaiz; Zaefarian, Ghasem |
INDUSTRIAL MARKETING MANAGEMENT/MAY 2018 |
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15 |
178 |
How artificial intelligence will change the future of marketing |
Davenport, Thomas; Guha, Abhijit; Grewal, Dhruv; Bressgott, Timna |
JOURNAL OF THE ACADEMY OF MARKETING SCIENCE/JAN 2020 |
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16 |
174 |
What is co-creation? An interactional creation framework and its implications for value creation |
Ramaswamy, Venkat; Ozcan, Kerimcan |
JOURNAL OF BUSINESS RESEARCH/MAR 2018 |
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17 |
168 |
The impact of virtual, augmented and mixed reality technologies on the customer experience |
Flavian, Carlos; Ibanez-Sanchez, Sergio; Orus, Carlos |
JOURNAL OF BUSINESS RESEARCH/JUL 2019 |
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18 |
166 |
Consumer and Object Experience in the Internet of Things: An Assemblage Theory Approach |
Hoffman, Donna L.; Novak, Thomas P. |
JOURNAL OF CONSUMER RESEARCH/APR 2018 |
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19 |
165 |
Automated Text Analysis for Consumer Research |
Humphreys, Ashlee; Wang, Rebecca Jen-Hui |
JOURNAL OF CONSUMER RESEARCH/APR 2018 |
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20 |
161 |
Digital transformation: A multidisciplinary reflection and research agenda |
Verhoef, Peter C.; Broekhuizen, Thijs; Bart, Yakov; Bhattacharya, Abhi; Dong, John Qi; Fabian, Nicolai; Haenlein, Michael |
JOURNAL OF BUSINESS RESEARCH/JAN 2021 |
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Warrington
College of Business, University of Florida, Gainesville, FL 32611-7155 email: steven.shugan<at>warrington.ufl.edu |
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©2014 University of
Florida |
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