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Shugan’s Top 20 Marketing Meta-Journal (Most
Cited Marketing Articles) |
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Introduction: With high-powered search-engines, individual
journals become less
relevant. Rather than browsing the
latest issue, researchers can search for peer-reviewed articles in their often
narrow specialties. Although efficient, researchers may be
less aware of hot topics outside their specialty. This website (www.marketingscience.org) hopes to
mitigate that problem by publishing a meta-journal. It allows marketing researchers to
view the latest high-impact articles
across all marketing journals. To insure objectivity, we evaluate impact
using traditional data from the Social Science Citation Index
(SSCI, SCI-EXPANDED, A&HCI). We
include journals based on Google Scholar’s journal h5-index. We define marketing journals as scholarly journals either with relevant
keywords in their title or with a
marketing department. That list is here. Each meta-journal issue contains the top
20 most cited marketing articles as defined by
web-of-science (e.g., reviews are not articles) in a four-year moving window. This recent window should still be
sufficiently long to ensure both stability (>30 cites per article) and
variation (i.e., new articles) across months given SSCI weekly updates. Note:
When articles tie (on number of citations), the latest article is
ranked first. S. Shugan Maintained by Qiaoni Shi; However, S.
Shugan is responsible for all errors and omissions. Volume 8 Issue 5 May 2021 Top 20
Articles published after 5/1/2017 (cites as of 5/31/2021) |
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Rank |
Cites |
Article
Title |
Authors |
Journal/Year |
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1 |
598 |
The Rise of the Sharing Economy: Estimating the Impact of Airbnb on the Hotel Industry |
Zervas, Georgios; Proserpio, Davide; Byers, John W. |
JOURNAL OF MARKETING RESEARCH/OCT 2017 |
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2 |
357 |
Customer engagement: the construct, antecedents, and consequences |
Pansari, Anita; Kumar, V. |
JOURNAL OF THE ACADEMY OF MARKETING SCIENCE/MAY 2017 |
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3 |
292 |
Mirror, mirror on the wall: a comparative evaluation of composite-based structural equation modeling methods |
Hair, Joseph F.; Hult, G. Tomas M.; Ringle, Christian M.; Sarstedt, Marko; Thiele, Kai Oliver |
JOURNAL OF THE ACADEMY OF MARKETING SCIENCE/SEP 2017 |
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4 |
278 |
An Analysis of Data Quality: Professional Panels, Student Subject Pools, and Amazon's Mechanical Turk |
Kees, Jeremy; Berry, Christopher; Burton, Scot; Sheehan, Kim |
JOURNAL OF ADVERTISING/2017 |
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5 |
256 |
Artificial Intelligence in Service |
Huang, Ming-Hui; Rust, Roland T. |
JOURNAL OF SERVICE RESEARCH/MAY 2018 |
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6 |
246 |
S-D logic-informed customer engagement: integrative framework, revised fundamental propositions, and application to CRM |
Hollebeek, Linda D.; Srivastava, Rajendra K.; Chen, Tom |
JOURNAL OF THE ACADEMY OF MARKETING SCIENCE/JAN 2019 |
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7 |
242 |
Toward a theory of customer engagement marketing |
Harmeling, Colleen M.; Moffett, Jordan W.; Arnold, Mark J.; Carlson, Brad D. |
JOURNAL OF THE ACADEMY OF MARKETING SCIENCE/MAY 2017 |
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8 |
230 |
Bridging Design and Behavioral Research With Variance-Based Structural Equation Modeling |
Henseler, Jorg |
JOURNAL OF ADVERTISING/2017 |
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9 |
206 |
Brave new world: service robots in the frontline |
Wirtz, Jochen; Patterson, Paul G.; Kunz, Werner H.; Gruber, Thorsten; Lu, Vinh Nhat; Paluch, Stefanie; Martins, Antje |
JOURNAL OF SERVICE MANAGEMENT/2018 |
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10 |
171 |
Customer experience management: toward implementing an evolving marketing concept |
Homburg, Christian; Jozic, Danijel; Kuehnl, Christina |
JOURNAL OF THE ACADEMY OF MARKETING SCIENCE/MAY 2017 |
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11 |
161 |
Crowdsourcing Consumer Research |
Goodman, Joseph K.; Paolacci, Gabriele |
JOURNAL OF CONSUMER RESEARCH/JUN 2017 |
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12 |
154 |
Service Encounter 2.0: An investigation into the roles of technology, employees and customers |
Lariviere, Bait; Bowen, David; Andreassen, Tor W.; Kunz, Werner; Sirianni, Nancy J.; Voss, Chris; Wuenderlich, Nancy V.; De Keyser, Arne |
JOURNAL OF BUSINESS RESEARCH/OCT 2017 |
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13 |
153 |
Omnichannel Retail Operations with Buy-Online-and-Pick-up-in-Store |
Gao, Fei; Su, Xuanming |
MANAGEMENT SCIENCE/AUG 2017 |
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14 |
145 |
A triadic framework for collaborative consumption (CC): Motives, activities and resources & capabilities of actors |
Benoit, Sabine; Baker, Thomas L.; Bolton, Ruth N.; Gruber, Thorsten; Kandampully, Jay |
JOURNAL OF BUSINESS RESEARCH/OCT 2017 |
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15 |
133 |
Predictive model assessment in PLS-SEM: guidelines for using PLSpredict |
Shmueli, Galit; Sarstedt, Marko; Hair, Joseph F.; Cheah, Jun-Hwa; Ting, Hiram; Vaithilingam, Santha; Ringle, Christian M. |
EUROPEAN JOURNAL OF MARKETING/NOV 11 2019 |
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16 |
130 |
Knowledge-based human resource management practices, intellectual capital and innovation |
Kianto, Aino; Saenz, Josune; Aramburu, Nekane |
JOURNAL OF BUSINESS RESEARCH/DEC 2017 |
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17 |
123 |
What is co-creation? An interactional creation framework and its implications for value creation |
Ramaswamy, Venkat; Ozcan, Kerimcan |
JOURNAL OF BUSINESS RESEARCH/MAR 2018 |
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18 |
122 |
Rethinking some of the rethinking of partial least squares |
Hair, Joseph F.; Sarstedt, Marko; Ringle, Christian M. |
EUROPEAN JOURNAL OF MARKETING/2019 |
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18 |
122 |
The Role of Surge Pricing on a Service Platform with Self-Scheduling Capacity |
Cachon, Gerard P.; Daniels, Kaitlin M.; Lobel, Ruben |
M&SOM-MANUFACTURING & SERVICE OPERATIONS MANAGEMENT/SUM 2017 |
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20 |
121 |
Service encounters, experiences and the customer journey: Defining the field and a call to expand our lens |
Voorhees, Clay M.; Fombelle, Paul W.; Gregoire, Yany; Bone, Sterling; Gustafsson, Anders; Sousa, Rui; Walkowiak, Travis |
JOURNAL OF BUSINESS RESEARCH/OCT 2017 |
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Warrington
College of Business, University of Florida, Gainesville, FL 32611-7155 email: steven.shugan<at>warrington.ufl.edu |
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©2014 University of
Florida |
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