|
Rank
|
Cites
|
Article Title
|
Authors
|
Journal/Year
|
|
1
|
619
|
Understanding
Customer Experience Throughout the Customer Journey
|
Lemon,
Katherine N.; Verhoef, Peter C.
|
JOURNAL
OF MARKETING/NOV 2016
|
|
|
|
|
|
|
|
2
|
477
|
The
Rise of the Sharing Economy: Estimating the Impact of Airbnb on the Hotel
Industry
|
Zervas, Georgios; Proserpio,
Davide; Byers, John W.
|
JOURNAL
OF MARKETING RESEARCH/OCT 2017
|
|
|
|
|
|
|
|
3
|
320
|
Critical
analysis of Big Data challenges and analytical methods
|
Sivarajah,
Uthayasankar; Kamal, Muhammad Mustafa; Irani, Zahir; Weerakkody, Vishanth
|
JOURNAL
OF BUSINESS RESEARCH/JAN 2017
|
|
|
|
|
|
|
|
4
|
298
|
Big
data analytics and firm performance: Effects of dynamic capabilities
|
Wamba,
Samuel Fosso; Gunasekaran, Angappa;
Akter, Shahriar; Ren, Steven Ji-fan; Dubey,
Rameshwar; Childe, Stephen J.
|
JOURNAL
OF BUSINESS RESEARCH/JAN 2017
|
|
|
|
|
|
|
|
5
|
277
|
THE
TRUTH ABOUT BLOCKCHAIN
|
Lansiti, Marco; Lakhani, Karin R.
|
HARVARD
BUSINESS REVIEW/JAN-FEB 2017
|
|
|
|
|
|
|
|
6
|
264
|
Customer
engagement: the construct, antecedents, and consequences
|
Pansari, Anita; Kumar, V.
|
JOURNAL
OF THE ACADEMY OF MARKETING SCIENCE/MAY 2017
|
|
|
|
|
|
|
|
7
|
217
|
Service-dominant
logic 2025
|
Vargo,
Stephen L.; Lusch, Robert F.
|
INTERNATIONAL
JOURNAL OF RESEARCH IN MARKETING/MAR 2017
|
|
|
|
|
|
|
|
8
|
210
|
An
Analysis of Data Quality: Professional Panels, Student Subject Pools, and
Amazon's Mechanical Turk
|
Kees, Jeremy; Berry, Christopher; Burton, Scot;
Sheehan, Kim
|
JOURNAL
OF ADVERTISING/2017
|
|
|
|
|
|
|
|
9
|
205
|
Mirror,
mirror on the wall: a comparative evaluation of composite-based structural
equation modeling methods
|
Hair,
Joseph F.; Hult, G. Tomas M.; Ringle,
Christian M.; Sarstedt, Marko; Thiele, Kai Oliver
|
JOURNAL
OF THE ACADEMY OF MARKETING SCIENCE/SEP 2017
|
|
|
|
|
|
|
|
10
|
204
|
A
Thematic Exploration of Digital, Social Media, and Mobile Marketing:
Research Evolution from 2000 to 2015 and an Agenda for Future Inquiry
|
Lamberton,
Cait; Stephen, Andrew T.
|
JOURNAL
OF MARKETING/NOV 2016
|
|
|
|
|
|
|
|
11
|
200
|
Big
data and predictive analytics for supply chain and organizational
performance
|
Gunasekaran,
Angappa; Papadopoulos, Thanos;
Dubey, Rameshwar; Wamba, Samuel Fosso; Childe,
Stephen J.; Hazen, Benjamin; Akter, Shahriar
|
JOURNAL
OF BUSINESS RESEARCH/JAN 2017
|
|
|
|
|
|
|
|
12
|
193
|
The
Future of Retailing
|
Grewal,
Dhruv; Roggeveen, Anne L.; Nordfalt,
Jens
|
JOURNAL
OF RETAILING/MAR 2017
|
|
|
|
|
|
|
|
13
|
176
|
Toward
a theory of customer engagement marketing
|
Harmeling,
Colleen M.; Moffett, Jordan W.; Arnold, Mark J.; Carlson, Brad D.
|
JOURNAL
OF THE ACADEMY OF MARKETING SCIENCE/MAY 2017
|
|
|
|
|
|
|
|
14
|
173
|
Bridging
Design and Behavioral Research With Variance-Based
Structural Equation Modeling
|
Henseler, Jorg
|
JOURNAL
OF ADVERTISING/2017
|
|
|
|
|
|
|
|
15
|
169
|
S-D
logic-informed customer engagement: integrative framework, revised
fundamental propositions, and application to CRM
|
Hollebeek, Linda D.; Srivastava,
Rajendra K.; Chen, Tom
|
JOURNAL
OF THE ACADEMY OF MARKETING SCIENCE/JAN 2019
|
|
|
|
|
|
|
|
16
|
165
|
Fake It
Till You Make It: Reputation, Competition, and
Yelp Review Fraud
|
Luca,
Michael; Zervas, Georgios
|
MANAGEMENT
SCIENCE/DEC 2016
|
|
|
|
|
|
|
|
17
|
153
|
Artificial
Intelligence in Service
|
Huang,
Ming-Hui; Rust, Roland T.
|
JOURNAL
OF SERVICE RESEARCH/MAY 2018
|
|
|
|
|
|
|
|
18
|
151
|
Going
Native: Effects of Disclosure Position and Language on the Recognition and
Evaluation of Online Native Advertising
|
Wojdynski, Bartosz W.; Evans, Nathaniel
J.
|
JOURNAL
OF ADVERTISING/2016
|
|
|
|
|
|
|
|
19
|
148
|
Elements
of strategic social media marketing: A holistic framework
|
Felix, Reto; Rauschnabel, Philipp A.; Hinsch,
Chris
|
JOURNAL
OF BUSINESS RESEARCH/JAN 2017
|
|
|
|
|
|
|
|
20
|
146
|
Marketing
Analytics for Data-Rich Environments
|
Wedel,
Michel; Kannan, P. K.
|
JOURNAL
OF MARKETING/NOV 2016
|
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