|
Rank
|
Cites
|
Article Title
|
Authors
|
Journal/Year
|
|
1
|
542
|
Understanding
Customer Experience Throughout the Customer Journey
|
Lemon,
Katherine N.; Verhoef, Peter C.
|
JOURNAL
OF MARKETING/NOV 2016
|
|
|
|
|
|
|
|
2
|
419
|
The
Rise of the Sharing Economy: Estimating the Impact of Airbnb on the Hotel
Industry
|
Zervas, Georgios; Proserpio,
Davide; Byers, John W.
|
JOURNAL
OF MARKETING RESEARCH/OCT 2017
|
|
|
|
|
|
|
|
3
|
278
|
Estimation
issues with PLS and CBSEM: Where the bias lies!
|
Sarstedt, Marko; Hair, Joseph F.; Ringle, Christian M.; Thiele, Kai O.; Gudergan, Siegfried P.
|
JOURNAL
OF BUSINESS RESEARCH/OCT 2016
|
|
|
|
|
|
|
|
4
|
275
|
Critical
analysis of Big Data challenges and analytical methods
|
Sivarajah,
Uthayasankar; Kamal, Muhammad Mustafa; Irani, Zahir; Weerakkody, Vishanth
|
JOURNAL
OF BUSINESS RESEARCH/JAN 2017
|
|
|
|
|
|
|
|
5
|
253
|
Big
data analytics and firm performance: Effects of dynamic capabilities
|
Wamba, Samuel
Fosso; Gunasekaran, Angappa;
Akter, Shahriar; Ren, Steven Ji-fan; Dubey,
Rameshwar; Childe, Stephen J.
|
JOURNAL
OF BUSINESS RESEARCH/JAN 2017
|
|
|
|
|
|
|
|
6
|
244
|
Common
methods variance detection in business research
|
Fuller,
Christie M.; Simmering, Marcia J.; Atinc, Guclu; Atinc, Yasemin; Babin, Barry J.
|
JOURNAL
OF BUSINESS RESEARCH/AUG 2016
|
|
|
|
|
|
|
|
7
|
223
|
THE
TRUTH ABOUT BLOCKCHAIN
|
Lansiti, Marco; Lakhani, Karin R.
|
HARVARD
BUSINESS REVIEW/JAN-FEB 2017
|
|
|
|
|
|
|
|
8
|
187
|
Service-dominant
logic 2025
|
Vargo,
Stephen L.; Lusch, Robert F.
|
INTERNATIONAL
JOURNAL OF RESEARCH IN MARKETING/MAR 2017
|
|
|
|
|
|
|
|
9
|
186
|
An Analysis
of Data Quality: Professional Panels, Student Subject Pools, and Amazon's
Mechanical Turk
|
Kees, Jeremy; Berry, Christopher; Burton, Scot;
Sheehan, Kim
|
JOURNAL
OF ADVERTISING/2017
|
|
|
|
|
|
|
|
10
|
185
|
A
Thematic Exploration of Digital, Social Media, and Mobile Marketing:
Research Evolution from 2000 to 2015 and an Agenda for Future Inquiry
|
Lamberton,
Cait; Stephen, Andrew T.
|
JOURNAL
OF MARKETING/NOV 2016
|
|
|
|
|
|
|
|
11
|
183
|
Competitive
Advantage Through Engagement
|
Kumar, V.;
Pansari, Anita
|
JOURNAL
OF MARKETING RESEARCH/AUG 2016
|
|
|
|
|
|
|
|
12
|
182
|
Mirror,
mirror on the wall: a comparative evaluation of composite-based structural
equation modeling methods
|
Hair, Joseph
F.; Hult, G. Tomas M.; Ringle,
Christian M.; Sarstedt, Marko; Thiele, Kai Oliver
|
JOURNAL
OF THE ACADEMY OF MARKETING SCIENCE/SEP 2017
|
|
|
|
|
|
|
|
13
|
170
|
The
Future of Retailing
|
Grewal,
Dhruv; Roggeveen, Anne L.; Nordfalt,
Jens
|
JOURNAL
OF RETAILING/MAR 2017
|
|
|
|
|
|
|
|
14
|
166
|
Big
data and predictive analytics for supply chain and organizational
performance
|
Gunasekaran,
Angappa; Papadopoulos, Thanos;
Dubey, Rameshwar; Wamba, Samuel Fosso; Childe,
Stephen J.; Hazen, Benjamin; Akter, Shahriar
|
JOURNAL
OF BUSINESS RESEARCH/JAN 2017
|
|
|
|
|
|
|
|
15
|
151
|
S-D
logic-informed customer engagement: integrative framework, revised fundamental
propositions, and application to CRM
|
Hollebeek, Linda D.; Srivastava,
Rajendra K.; Chen, Tom
|
JOURNAL
OF THE ACADEMY OF MARKETING SCIENCE/JAN 2019
|
|
|
|
|
|
|
|
15
|
151
|
Toward
a theory of customer engagement marketing
|
Harmeling,
Colleen M.; Moffett, Jordan W.; Arnold, Mark J.; Carlson, Brad D.
|
JOURNAL
OF THE ACADEMY OF MARKETING SCIENCE/MAY 2017
|
|
|
|
|
|
|
|
15
|
151
|
Bridging
Design and Behavioral Research With Variance-Based
Structural Equation Modeling
|
Henseler, Jorg
|
JOURNAL
OF ADVERTISING/2017
|
|
|
|
|
|
|
|
18
|
147
|
Fake It
Till You Make It: Reputation, Competition, and
Yelp Review Fraud
|
Luca,
Michael; Zervas, Georgios
|
MANAGEMENT
SCIENCE/DEC 2016
|
|
|
|
|
|
|
|
19
|
135
|
The
elephant in the room: Predictive performance of PLS models
|
Shmueli, Galit; Ray,
Soumya; Estrada, Juan Manuel Velasquez; Chatla,
Suneel Babu
|
JOURNAL
OF BUSINESS RESEARCH/OCT 2016
|
|
|
|
|
|
|
|
19
|
135
|
Actor
engagement as a microfoundation for value
co-creation
|
Storbacka, Kaj;
Brodie, Roderick J.; Boehmann, Tilo; Maglio, Paul P.; Nenonen,
Suvi
|
JOURNAL
OF BUSINESS RESEARCH/AUG 2016
|
|
|
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