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Volume 7 Issue 4 April 2020 Top 20 Articles published after
4/1/2016 (cites as of 4/30/2020)
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Rank
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Cites
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Article Title
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Authors
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Journal/Year
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1
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422
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Understanding
Customer Experience Throughout the Customer Journey
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Lemon,
Katherine N.; Verhoef, Peter C.
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JOURNAL
OF MARKETING/NOV 2016
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2
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318
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The Rise
of the Sharing Economy: Estimating the Impact of Airbnb on the Hotel
Industry
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Zervas, Georgios; Proserpio,
Davide; Byers, John W.
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JOURNAL
OF MARKETING RESEARCH/OCT 2017
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3
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220
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Critical
analysis of Big Data challenges and analytical methods
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Sivarajah,
Uthayasankar; Kamal, Muhammad Mustafa; Irani, Zahir; Weerakkody, Vishanth
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JOURNAL
OF BUSINESS RESEARCH/JAN 2017
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4
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208
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Estimation
issues with PLS and CBSEM: Where the bias lies!
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Sarstedt, Marko; Hair, Joseph F.; Ringle, Christian M.; Thiele, Kai O.; Gudergan, Siegfried P.
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JOURNAL
OF BUSINESS RESEARCH/OCT 2016
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5
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202
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Big
data analytics and firm performance: Effects of dynamic capabilities
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Wamba,
Samuel Fosso; Gunasekaran, Angappa;
Akter, Shahriar; Ren, Steven Ji-fan; Dubey,
Rameshwar; Childe, Stephen J.
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JOURNAL
OF BUSINESS RESEARCH/JAN 2017
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6
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191
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Common
methods variance detection in business research
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Fuller,
Christie M.; Simmering, Marcia J.; Atinc, Guclu; Atinc, Yasemin; Babin, Barry J.
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JOURNAL
OF BUSINESS RESEARCH/AUG 2016
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7
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173
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Value
co-creation: concept and measurement
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Ranjan,
Kumar Rakesh; Read, Stuart
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JOURNAL
OF THE ACADEMY OF MARKETING SCIENCE/MAY 2016
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8
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172
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THE
TRUTH ABOUT BLOCKCHAIN
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Lansiti, Marco; Lakhani, Karin R.
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HARVARD
BUSINESS REVIEW/JAN-FEB 2017
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9
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157
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Customer
engagement: the construct, antecedents, and consequences
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Pansari, Anita; Kumar, V.
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JOURNAL
OF THE ACADEMY OF MARKETING SCIENCE/MAY 2017
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9
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157
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A
Thematic Exploration of Digital, Social Media, and Mobile Marketing:
Research Evolution from 2000 to 2015 and an Agenda for Future Inquiry
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Lamberton,
Cait; Stephen, Andrew T.
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JOURNAL
OF MARKETING/NOV 2016
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11
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153
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Service-dominant
logic 2025
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Vargo,
Stephen L.; Lusch, Robert F.
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INTERNATIONAL
JOURNAL OF RESEARCH IN MARKETING/MAR 2017
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12
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148
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Competitive
Advantage Through Engagement
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Kumar,
V.; Pansari, Anita
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JOURNAL
OF MARKETING RESEARCH/AUG 2016
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13
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144
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Big data
and predictive analytics for supply chain and organizational performance
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Gunasekaran,
Angappa; Papadopoulos, Thanos;
Dubey, Rameshwar; Wamba, Samuel Fosso; Childe,
Stephen J.; Hazen, Benjamin; Akter, Shahriar
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JOURNAL
OF BUSINESS RESEARCH/JAN 2017
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14
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138
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Mirror,
mirror on the wall: a comparative evaluation of composite-based structural
equation modeling methods
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Hair,
Joseph F.; Hult, G. Tomas M.; Ringle,
Christian M.; Sarstedt, Marko; Thiele, Kai Oliver
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JOURNAL
OF THE ACADEMY OF MARKETING SCIENCE/SEP 2017
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14
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138
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An
Analysis of Data Quality: Professional Panels, Student Subject Pools, and
Amazon's Mechanical Turk
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Kees, Jeremy; Berry, Christopher; Burton, Scot;
Sheehan, Kim
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JOURNAL
OF ADVERTISING/2017
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16
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131
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The Future
of Retailing
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Grewal,
Dhruv; Roggeveen, Anne L.; Nordfalt,
Jens
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JOURNAL
OF RETAILING/MAR 2017
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17
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124
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Fake It
Till You Make It: Reputation, Competition, and
Yelp Review Fraud
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Luca,
Michael; Zervas, Georgios
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MANAGEMENT
SCIENCE/DEC 2016
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18
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122
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Actor
engagement as a microfoundation for value
co-creation
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Storbacka, Kaj;
Brodie, Roderick J.; Boehmann, Tilo; Maglio, Paul P.; Nenonen,
Suvi
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JOURNAL
OF BUSINESS RESEARCH/AUG 2016
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19
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117
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Toward a
theory of customer engagement marketing
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Harmeling,
Colleen M.; Moffett, Jordan W.; Arnold, Mark J.; Carlson, Brad D.
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JOURNAL
OF THE ACADEMY OF MARKETING SCIENCE/MAY 2017
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20
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115
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S-D
logic-informed customer engagement: integrative framework, revised
fundamental propositions, and application to CRM
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Hollebeek, Linda D.; Srivastava,
Rajendra K.; Chen, Tom
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JOURNAL
OF THE ACADEMY OF MARKETING SCIENCE/JAN 2019
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