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Volume 7 Issue 3 March 2020 Top 20 Articles published after
3/1/2016 (cites as of 3/31/2020)
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Rank
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Cites
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Article Title
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Authors
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Journal/Year
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1
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383
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Understanding Customer Experience Throughout the Customer
Journey
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Lemon, Katherine N.; Verhoef, Peter
C.
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JOURNAL OF MARKETING/NOV 2016
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2
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290
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The Rise of the Sharing Economy: Estimating the Impact of
Airbnb on the Hotel Industry
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Zervas,
Georgios; Proserpio, Davide; Byers, John W.
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JOURNAL OF MARKETING RESEARCH/OCT 2017
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3
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203
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Critical analysis of Big Data challenges and analytical
methods
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Sivarajah, Uthayasankar; Kamal,
Muhammad Mustafa; Irani, Zahir; Weerakkody, Vishanth
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JOURNAL OF BUSINESS RESEARCH/JAN 2017
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4
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194
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Estimation issues with PLS and CBSEM: Where the bias lies!
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Sarstedt,
Marko; Hair, Joseph F.; Ringle, Christian M.;
Thiele, Kai O.; Gudergan, Siegfried P.
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JOURNAL OF BUSINESS RESEARCH/OCT 2016
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5
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185
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Big data analytics and firm performance: Effects of dynamic
capabilities
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Wamba,
Samuel Fosso; Gunasekaran, Angappa;
Akter, Shahriar; Ren, Steven Ji-fan; Dubey,
Rameshwar; Childe, Stephen J.
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JOURNAL OF BUSINESS RESEARCH/JAN 2017
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6
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172
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Common methods variance detection in business research
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Fuller, Christie M.; Simmering, Marcia J.; Atinc,
Guclu; Atinc, Yasemin; Babin, Barry J.
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JOURNAL OF BUSINESS RESEARCH/AUG 2016
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7
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166
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Value co-creation: concept and measurement
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Ranjan, Kumar Rakesh; Read, Stuart
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JOURNAL OF THE ACADEMY OF MARKETING SCIENCE/MAY 2016
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8
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154
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A Thematic Exploration of Digital, Social Media, and Mobile
Marketing: Research Evolution from 2000 to 2015 and an Agenda for Future
Inquiry
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Lamberton, Cait; Stephen, Andrew T.
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JOURNAL OF MARKETING/NOV 2016
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9
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152
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THE TRUTH ABOUT BLOCKCHAIN
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Lansiti,
Marco; Lakhani, Karin R.
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HARVARD BUSINESS REVIEW/JAN-FEB 2017
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10
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142
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Customer engagement: the construct, antecedents, and
consequences
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Pansari,
Anita; Kumar, V.
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JOURNAL OF THE ACADEMY OF MARKETING SCIENCE/MAY 2017
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11
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137
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Service-dominant
logic 2025
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Vargo,
Stephen L.; Lusch, Robert F.
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INTERNATIONAL
JOURNAL OF RESEARCH IN MARKETING/MAR 2017
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12
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136
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Customer
engagement: the construct, antecedents, and consequences
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Pansari, Anita; Kumar, V.
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JOURNAL
OF THE ACADEMY OF MARKETING SCIENCE/MAY 2017
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13
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131
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Competitive
Advantage Through Engagement
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Kumar,
V.; Pansari, Anita
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JOURNAL
OF MARKETING RESEARCH/AUG 2016
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14
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125
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An Analysis of Data Quality: Professional Panels, Student
Subject Pools, and Amazon's Mechanical Turk
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Kees,
Jeremy; Berry, Christopher; Burton, Scot; Sheehan, Kim
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JOURNAL OF ADVERTISING/2017
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15
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119
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Fake It Till You Make It: Reputation, Competition, and Yelp
Review Fraud
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Luca, Michael; Zervas, Georgios
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MANAGEMENT SCIENCE/DEC 2016
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16
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118
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Mirror, mirror on the wall: a comparative evaluation of
composite-based structural equation modeling methods
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Hair, Joseph F.; Hult, G. Tomas M.; Ringle, Christian M.; Sarstedt,
Marko; Thiele, Kai Oliver
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JOURNAL OF THE ACADEMY OF MARKETING SCIENCE/SEP 2017
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17
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116
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The Future of Retailing
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Grewal, Dhruv; Roggeveen, Anne L.; Nordfalt, Jens
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JOURNAL OF RETAILING/MAR 2017
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17
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116
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Assessing Performance Outcomes in Marketing
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Katsikeas,
Constantine S.; Morgan, Neil A.; Leonidou,
Leonidas C.; Hult, G. Tomas M.
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JOURNAL OF MARKETING/MAR 2016
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19
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115
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Actor engagement as a microfoundation
for value co-creation
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Storbacka, Kaj; Brodie, Roderick J.; Boehmann,
Tilo; Maglio, Paul P.; Nenonen,
Suvi
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JOURNAL OF BUSINESS RESEARCH/AUG 2016
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20
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110
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Toward a theory of customer engagement marketing
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Harmeling, Colleen M.; Moffett, Jordan W.; Arnold, Mark J.;
Carlson, Brad D.
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JOURNAL OF THE ACADEMY OF MARKETING SCIENCE/MAY 2017
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