|
Volume 6 Issue 11 November 2019 Top 20 Articles published
after 11/1/2015 (cites as of 11/30/2019)
|
|
Rank
|
Cites
|
Article Title
|
Authors
|
Journal/Year
|
|
1
|
461
|
Institutions
and axioms: an extension and update of service-dominant logic
|
Vargo,
Stephen L.; Lusch, Robert F.
|
JOURNAL
OF THE ACADEMY OF MARKETING SCIENCE/JAN 2016
|
|
|
|
|
|
|
2
|
302
|
Understanding
Customer Experience Throughout the Customer Journey
|
Lemon,
Katherine N.; Verhoef, Peter C.
|
JOURNAL
OF MARKETING/NOV 2016
|
|
|
|
|
|
|
3
|
208
|
The
Rise of the Sharing Economy: Estimating the Impact of Airbnb on the Hotel
Industry
|
Zervas,
Georgios; Proserpio, Davide; Byers, John W.
|
JOURNAL
OF MARKETING RESEARCH/OCT 2017
|
|
|
|
|
|
|
4
|
176
|
Discriminant
validity testing in marketing: an analysis, causes for concern, and
proposed remedies
|
Voorhees,
Clay M.; Brady, Michael K.; Calantone, Roger; Ramirez, Edward
|
JOURNAL
OF THE ACADEMY OF MARKETING SCIENCE/JAN 2016
|
|
|
|
|
|
|
5
|
171
|
Does
Corporate Social Responsibility Lead to Superior Financial Performance? A
Regression Discontinuity Approach
|
Flammer,
Caroline
|
MANAGEMENT
SCIENCE/NOV 2015
|
|
|
|
|
|
|
6
|
157
|
Critical
analysis of Big Data challenges and analytical methods
|
Sivarajah,
Uthayasankar; Kamal, Muhammad Mustafa; Irani, Zahir; Weerakkody, Vishanth
|
JOURNAL
OF BUSINESS RESEARCH/JAN 2017
|
|
|
|
|
|
|
6
|
157
|
Estimation
issues with PLS and CBSEM: Where the bias lies!
|
Sarstedt,
Marko; Hair, Joseph F.; Ringle, Christian M.; Thiele, Kai O.; Gudergan,
Siegfried P.
|
JOURNAL
OF BUSINESS RESEARCH/OCT 2016
|
|
|
|
|
|
|
8
|
141
|
Common
methods variance detection in business research
|
Fuller,
Christie M.; Simmering, Marcia J.; Atinc, Guclu; Atinc, Yasemin; Babin,
Barry J.
|
JOURNAL
OF BUSINESS RESEARCH/AUG 2016
|
|
|
|
|
|
|
9
|
139
|
Big
data analytics and firm performance: Effects of dynamic capabilities
|
Wamba,
Samuel Fosso; Gunasekaran, Angappa; Akter, Shahriar; Ren, Steven Ji-fan;
Dubey, Rameshwar; Childe, Stephen J.
|
JOURNAL
OF BUSINESS RESEARCH/JAN 2017
|
|
|
|
|
|
|
9
|
139
|
WHAT IS
DISRUPTIVE INNOVATION?
|
Christensen,
Clayton M.; Raynor, Michael; McDonald, Rory
|
HARVARD
BUSINESS REVIEW/DEC 2015
|
|
|
|
|
|
|
|
11
|
120
|
Big
data analytics and firm performance: Effects of dynamic capabilities
|
Wamba,
Samuel Fosso; Gunasekaran, Angappa; Akter, Shahriar; Ren, Steven Ji-fan;
Dubey, Rameshwar; Childe, Stephen J.
|
JOURNAL
OF BUSINESS RESEARCH/JAN 2017
|
|
|
|
|
|
|
|
12
|
125
|
A
Thematic Exploration of Digital, Social Media, and Mobile Marketing:
Research Evolution from 2000 to 2015 and an Agenda for Future Inquiry
|
Lamberton,
Cait; Stephen, Andrew T.
|
JOURNAL
OF MARKETING/NOV 2016
|
|
|
|
|
|
|
|
13
|
119
|
Service-dominant
logic 2025
|
Vargo,
Stephen L.; Lusch, Robert F.
|
INTERNATIONAL
JOURNAL OF RESEARCH IN MARKETING/MAR 2017
|
|
|
|
|
|
|
|
14
|
117
|
From
Social to Sale: The Effects of Firm-Generated Content in Social Media on
Customer Behavior
|
Kumar,
Ashish; Bezawada, Ram; Rishika, Rishika; Janakiraman, Ramkumar; Kannan, P.
K.
|
JOURNAL
OF MARKETING/JAN 2016
|
|
|
|
|
|
|
|
15
|
116
|
THE
TRUTH ABOUT BLOCKCHAIN
|
Lansiti,
Marco; Lakhani, Karin R.
|
HARVARD
BUSINESS REVIEW/JAN-FEB 2017
|
|
|
|
|
|
|
|
15
|
116
|
Value
co-creation: concept and measurement
|
Ranjan,
Kumar Rakesh; Read, Stuart
|
JOURNAL
OF THE ACADEMY OF MARKETING SCIENCE/MAY 2016
|
|
|
|
|
|
|
|
17
|
114
|
Customer
engagement: the construct, antecedents, and consequences
|
Pansari,
Anita; Kumar, V.
|
JOURNAL
OF THE ACADEMY OF MARKETING SCIENCE/MAY 2017
|
|
|
|
|
|
|
|
17
|
114
|
Competitive
Advantage Through Engagement
|
Kumar,
V.; Pansari, Anita
|
JOURNAL
OF MARKETING RESEARCH/AUG 2016
|
|
|
|
|
|
|
|
19
|
105
|
Big
data and predictive analytics for supply chain and organizational
performance
|
Gunasekaran,
Angappa; Papadopoulos, Thanos; Dubey, Rameshwar; Wamba, Samuel Fosso;
Childe, Stephen J.; Hazen, Benjamin; Akter, Shahriar
|
JOURNAL
OF BUSINESS RESEARCH/JAN 2017
|
|
|
|
|
|
|
|
20
|
101
|
Fake It
Till You Make It: Reputation, Competition, and Yelp Review Fraud
|
Luca,
Michael; Zervas, Georgios
|
MANAGEMENT
SCIENCE/DEC 2016
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
