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Volume 6 Issue 7 July 2019 Top 20 Articles published after 7/1/2015
(cites as of 7/31/2019)
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Rank
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Cites
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Article Title
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Authors
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Journal/Year
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1
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388
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Institutions and
axioms: an extension and update of service-dominant logic
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Vargo, Stephen
L.; Lusch, Robert F.
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JOURNAL OF THE
ACADEMY OF MARKETING SCIENCE/JAN 2016
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2
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235
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Understanding Customer
Experience Throughout the Customer Journey
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Lemon, Katherine
N.; Verhoef, Peter C.
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JOURNAL OF
MARKETING/NOV 2016
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3
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151
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Discriminant
validity testing in marketing: an analysis, causes for concern, and
proposed remedies
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Voorhees, Clay
M.; Brady, Michael K.; Calantone, Roger; Ramirez, Edward
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JOURNAL OF THE
ACADEMY OF MARKETING SCIENCE/JAN 2016
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4
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148
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Does Corporate
Social Responsibility Lead to Superior Financial Performance? A Regression
Discontinuity Approach
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Flammer, Caroline
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MANAGEMENT
SCIENCE/NOV 2015
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5
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138
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The Rise of the
Sharing Economy: Estimating the Impact of Airbnb on the Hotel Industry
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Zervas, Georgios;
Proserpio, Davide; Byers, John W.
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JOURNAL OF
MARKETING RESEARCH/OCT 2017
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6
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126
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Estimation issues
with PLS and CBSEM: Where the bias lies!
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Sarstedt, Marko;
Hair, Joseph F.; Ringle, Christian M.; Thiele, Kai O.; Gudergan, Siegfried
P.
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JOURNAL OF
BUSINESS RESEARCH/OCT 2016
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7
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119
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Critical analysis
of Big Data challenges and analytical methods
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Sivarajah,
Uthayasankar; Kamal, Muhammad Mustafa; Irani, Zahir; Weerakkody, Vishanth
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JOURNAL OF
BUSINESS RESEARCH/JAN 2017
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8
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118
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HOW SMART,
CONNECTED PRODUCTS ARE TRANSFORMING COMPANIES
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Porter, Michael
E.; Heppelmann, James E.
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HARVARD BUSINESS REVIEW/OCT
2015
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9
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116
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WHAT IS
DISRUPTIVE INNOVATION?
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Christensen,
Clayton M.; Raynor, Michael; McDonald, Rory
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HARVARD BUSINESS
REVIEW/DEC 2015
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10
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107
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Big Data consumer
analytics and the transformation of marketing
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Erevelles, Sunil;
Fukawa, Nobuyuki; Swayne, Linda
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JOURNAL OF
BUSINESS RESEARCH/FEB 2016
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11
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103
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Big
data analytics and firm performance: Effects of dynamic capabilities
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Wamba,
Samuel Fosso; Gunasekaran, Angappa; Akter, Shahriar; Ren, Steven Ji-fan;
Dubey, Rameshwar; Childe, Stephen J.
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JOURNAL
OF BUSINESS RESEARCH/JAN 2017
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11
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103
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Common
methods variance detection in business research
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Fuller,
Christie M.; Simmering, Marcia J.; Atinc, Guclu; Atinc, Yasemin; Babin,
Barry J.
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JOURNAL
OF BUSINESS RESEARCH/AUG 2016
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13
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98
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Value
co-creation: concept and measurement
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Ranjan,
Kumar Rakesh; Read, Stuart
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JOURNAL
OF THE ACADEMY OF MARKETING SCIENCE/MAY 2016
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14
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92
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From
Social to Sale: The Effects of Firm-Generated Content in Social Media on
Customer Behavior
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Kumar,
Ashish; Bezawada, Ram; Rishika, Rishika; Janakiraman, Ramkumar; Kannan, P.
K.
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JOURNAL
OF MARKETING/JAN 2016
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15
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91
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Big
data and predictive analytics for supply chain and organizational
performance
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Gunasekaran,
Angappa; Papadopoulos, Thanos; Dubey, Rameshwar; Wamba, Samuel Fosso;
Childe, Stephen J.; Hazen, Benjamin; Akter, Shahriar
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JOURNAL
OF BUSINESS RESEARCH/JAN 2017
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16
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90
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A
Thematic Exploration of Digital, Social Media, and Mobile Marketing:
Research Evolution from 2000 to 2015 and an Agenda for Future Inquiry
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Lamberton,
Cait; Stephen, Andrew T.
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JOURNAL
OF MARKETING/NOV 2016
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17
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84
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Service-dominant
logic 2025
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Vargo,
Stephen L.; Lusch, Robert F.
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INTERNATIONAL
JOURNAL OF RESEARCH IN MARKETING/MAR 2017
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17
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84
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Competitive
Advantage Through Engagement
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Kumar,
V.; Pansari, Anita
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JOURNAL
OF MARKETING RESEARCH/AUG 2016
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19
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81
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Assessing
Performance Outcomes in Marketing
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Katsikeas,
Constantine S.; Morgan, Neil A.; Leonidou, Leonidas C.; Hult, G. Tomas M.
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JOURNAL
OF MARKETING/MAR 2016
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20
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80
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Customer
engagement: the construct, antecedents, and consequences
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Pansari,
Anita; Kumar, V.
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JOURNAL
OF THE ACADEMY OF MARKETING SCIENCE/MAY 2017
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20
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80
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THE
TRUTH ABOUT BLOCKCHAIN
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Lansiti,
Marco; Lakhani, Karin R.
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HARVARD
BUSINESS REVIEW/JAN-FEB 2017
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20
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80
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Predicting
Advertising Success Beyond Traditional Measures: New Insights from
Neurophysiological Methods and Market Response Modeling
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Venkatraman,
Vinod; Dimoka, Angelika; Pavlou, Paul A.; Vo, Khoi; Hampton, William;
Bollinger, Bryan; Hershfield, Hal E.; Ishihara, Masakazu; Winer, Russell S.
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JOURNAL
OF MARKETING RESEARCH/AUG 2015
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