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Volume 6 Issue 5 May 2019 Top 20 Articles published after
5/1/2015 (cites as of 5/31/2019)
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Rank
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Cites
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Article Title
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Authors
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Journal/Year
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1
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357
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Institutions and axioms: an extension and update of
service-dominant logic
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Vargo, Stephen L.; Lusch, Robert F.
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JOURNAL OF THE ACADEMY OF MARKETING SCIENCE/JAN 2016
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2
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248
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From Multi-Channel Retailing to Omni-Channel Retailing
Introduction to the Special Issue on Multi-Channel Retailing
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Verhoef, Peter C.; Kannan, P. K.; Inman, J. Jeffrey
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JOURNAL OF RETAILING/JUN 2015
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3
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188
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Understanding Customer Experience Throughout the
Customer Journey
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Lemon, Katherine N.; Verhoef, Peter C.
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JOURNAL OF MARKETING/NOV 2016
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4
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162
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Collaborative consumption: determinants of satisfaction
and the likelihood of using a sharing economy option again
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Moehlmann, Mareike
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JOURNAL OF CONSUMER BEHAVIOUR/MAY-JUN 2015
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5
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131
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Discriminant validity testing in marketing: an analysis,
causes for concern, and proposed remedies
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Voorhees, Clay M.; Brady, Michael K.; Calantone, Roger;
Ramirez, Edward
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JOURNAL OF THE ACADEMY OF MARKETING SCIENCE/JAN 2016
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6
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124
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Does Corporate Social Responsibility Lead to Superior
Financial Performance? A Regression Discontinuity Approach
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Flammer, Caroline
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MANAGEMENT SCIENCE/NOV 2015
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7
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112
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The Rise of the Sharing Economy: Estimating the Impact
of Airbnb on the Hotel Industry
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Zervas, Georgios; Proserpio, Davide; Byers, John W.
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JOURNAL OF MARKETING RESEARCH/OCT 2017
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8
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108
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HOW SMART, CONNECTED PRODUCTS ARE TRANSFORMING COMPANIES
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Porter, Michael E.; Heppelmann, James E.
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HARVARD BUSINESS REVIEW/OCT 2015
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9
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106
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WHAT IS DISRUPTIVE INNOVATION?
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Christensen, Clayton M.; Raynor, Michael; McDonald, Rory
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HARVARD BUSINESS REVIEW/DEC 2015
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10
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99
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Estimation issues with PLS and CBSEM: Where the bias
lies!
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Sarstedt, Marko; Hair, Joseph F.; Ringle, Christian M.;
Thiele, Kai O.; Gudergan, Siegfried P.
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JOURNAL OF BUSINESS RESEARCH/OCT 2016
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10
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99
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Big
Data consumer analytics and the transformation of marketing
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Erevelles,
Sunil; Fukawa, Nobuyuki; Swayne, Linda
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JOURNAL
OF BUSINESS RESEARCH/FEB 2016
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12
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97
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Critical
analysis of Big Data challenges and analytical methods
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Sivarajah,
Uthayasankar; Kamal, Muhammad Mustafa; Irani, Zahir; Weerakkody, Vishanth
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JOURNAL
OF BUSINESS RESEARCH/JAN 2017
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12
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97
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Online
brand community engagement: Scale development and validation
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Baldus,
Brian J.; Voorhees, Clay; Calantone, Roger
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JOURNAL
OF BUSINESS RESEARCH/MAY 2015
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14
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91
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Integrating
Bricks with Clicks: Retailer-Level and Channel-Level Outcomes of
Online-Offline Channel Integration
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Herhausen,
Dennis; Binder, Jochen; Schoegel, Marcus; Herrmann, Andreas
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JOURNAL
OF RETAILING/JUN 2015
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15
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90
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On the
Go: How Mobile Shopping Affects Customer Purchase Behavior
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Wang,
Rebecca Jen-Hui; Malthouse, Edward C.; Krishnamurthi, Lakshman
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JOURNAL
OF RETAILING/JUN 2015
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16
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89
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Common
methods variance detection in business research
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Fuller,
Christie M.; Simmering, Marcia J.; Atinc, Guclu; Atinc, Yasemin; Babin,
Barry J.
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JOURNAL
OF BUSINESS RESEARCH/AUG 2016
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17
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84
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Value
co-creation: concept and measurement
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Ranjan,
Kumar Rakesh; Read, Stuart
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JOURNAL
OF THE ACADEMY OF MARKETING SCIENCE/MAY 2016
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18
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82
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From
Social to Sale: The Effects of Firm-Generated Content in Social Media on
Customer Behavior
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Kumar,
Ashish; Bezawada, Ram; Rishika, Rishika; Janakiraman, Ramkumar; Kannan, P.
K.
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JOURNAL
OF MARKETING/JAN 2016
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18
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82
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What
makes online reviews helpful? A diagnosticity-adoption framework to explain
informational and normative influences in e-WOM
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Filieri,
Raffaele
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JOURNAL
OF BUSINESS RESEARCH/JUN 2015
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20
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81
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Big
data analytics and firm performance: Effects of dynamic capabilities
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Wamba,
Samuel Fosso; Gunasekaran, Angappa; Akter, Shahriar; Ren, Steven Ji-fan;
Dubey, Rameshwar; Childe, Stephen J.
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JOURNAL
OF BUSINESS RESEARCH/JAN 2017
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