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Volume 6 Issue 4 April 2019 Top 20 Articles published after
4/1/2015 (cites as of 4/30/2019)
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Rank
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Cites
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Article Title
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Authors
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Journal/Year
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1
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347
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Institutions
and axioms: an extension and update of service-dominant logic
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Vargo,
Stephen L.; Lusch, Robert F.
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JOURNAL
OF THE ACADEMY OF MARKETING SCIENCE/JAN 2016
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2
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241
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From
Multi-Channel Retailing to Omni-Channel Retailing Introduction to the
Special Issue on Multi-Channel Retailing
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Verhoef,
Peter C.; Kannan, P. K.; Inman, J. Jeffrey
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JOURNAL
OF RETAILING/JUN 2015
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3
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173
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Understanding
Customer Experience Throughout the Customer Journey
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Lemon,
Katherine N.; Verhoef, Peter C.
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JOURNAL
OF MARKETING/NOV 2016
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4
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159
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Collaborative
consumption: determinants of satisfaction and the likelihood of using a
sharing economy option again
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Moehlmann,
Mareike
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JOURNAL
OF CONSUMER BEHAVIOUR/MAY-JUN 2015
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5
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127
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Discriminant
validity testing in marketing: an analysis, causes for concern, and
proposed remedies
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Voorhees,
Clay M.; Brady, Michael K.; Calantone, Roger; Ramirez, Edward
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JOURNAL
OF THE ACADEMY OF MARKETING SCIENCE/JAN 2016
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6
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120
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Does
Corporate Social Responsibility Lead to Superior Financial Performance? A
Regression Discontinuity Approach
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Flammer,
Caroline
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MANAGEMENT
SCIENCE/NOV 2015
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7
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103
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The
Rise of the Sharing Economy: Estimating the Impact of Airbnb on the Hotel
Industry
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Zervas,
Georgios; Proserpio, Davide; Byers, John W.
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JOURNAL
OF MARKETING RESEARCH/OCT 2017
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8
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102
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WHAT IS
DISRUPTIVE INNOVATION?
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Christensen,
Clayton M.; Raynor, Michael; McDonald, Rory
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HARVARD
BUSINESS REVIEW/DEC 2015
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9
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101
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HOW
SMART, CONNECTED PRODUCTS ARE TRANSFORMING COMPANIES
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Porter,
Michael E.; Heppelmann, James E.
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HARVARD
BUSINESS REVIEW/OCT 2015
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10
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96
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Big
Data consumer analytics and the transformation of marketing
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Erevelles,
Sunil; Fukawa, Nobuyuki; Swayne, Linda
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JOURNAL
OF BUSINESS RESEARCH/FEB 2016
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11
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94
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Estimation
issues with PLS and CBSEM: Where the bias lies!
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Sarstedt,
Marko; Hair, Joseph F.; Ringle, Christian M.; Thiele, Kai O.; Gudergan,
Siegfried P.
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JOURNAL
OF BUSINESS RESEARCH/OCT 2016
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11
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94
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Online
brand community engagement: Scale development and validation
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Baldus,
Brian J.; Voorhees, Clay; Calantone, Roger
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JOURNAL
OF BUSINESS RESEARCH/MAY 2015
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13
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91
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Critical
analysis of Big Data challenges and analytical methods
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Sivarajah,
Uthayasankar; Kamal, Muhammad Mustafa; Irani, Zahir; Weerakkody, Vishanth
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JOURNAL
OF BUSINESS RESEARCH/JAN 2017
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14
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90
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Integrating
Bricks with Clicks: Retailer-Level and Channel-Level Outcomes of
Online-Offline Channel Integration
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Herhausen,
Dennis; Binder, Jochen; Schoegel, Marcus; Herrmann, Andreas
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JOURNAL
OF RETAILING/JUN 2015
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15
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87
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On the
Go: How Mobile Shopping Affects Customer Purchase Behavior
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Wang,
Rebecca Jen-Hui; Malthouse, Edward C.; Krishnamurthi, Lakshman
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JOURNAL
OF RETAILING/JUN 2015
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16
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86
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Doing
Well by Doing Good: The Benevolent Halo of Corporate Social Responsibility
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Chernev,
Alexander; Blair, Sean
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JOURNAL
OF CONSUMER RESEARCH/APR 2015
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17
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85
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Common
methods variance detection in business research
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Fuller,
Christie M.; Simmering, Marcia J.; Atinc, Guclu; Atinc, Yasemin; Babin,
Barry J.
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JOURNAL
OF BUSINESS RESEARCH/AUG 2016
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18
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80
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Value
co-creation: concept and measurement
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Ranjan,
Kumar Rakesh; Read, Stuart
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JOURNAL
OF THE ACADEMY OF MARKETING SCIENCE/MAY 2016
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18
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80
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What
makes online reviews helpful? A diagnosticity-adoption framework to explain
informational and normative influences in e-WOM
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Filieri,
Raffaele
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JOURNAL
OF BUSINESS RESEARCH/JUN 2015
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20
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79
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From
Social to Sale: The Effects of Firm-Generated Content in Social Media on
Customer Behavior
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Kumar,
Ashish; Bezawada, Ram; Rishika, Rishika; Janakiraman, Ramkumar; Kannan, P.
K.
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JOURNAL
OF MARKETING/JAN 2016
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