Shugan’s Top20 Marketing Meta Journal

 at the University of Florida

 

 

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Shugan’s Top 20 Marketing Meta-Journal (Most Cited Marketing Articles)

 

 

Introduction:

With high-powered search-engines, individual journals become less relevant.   Rather than browsing the latest issue, researchers can search for peer-reviewed articles in their often narrow specialties.  Although efficient, researchers may be less aware of hot topics outside their specialty.

This website (www.marketingscience.org) hopes to mitigate that problem by publishing a meta-journal.  It allows marketing researchers to view the latest high-impact articles across all marketing journals.  To insure objectivity, we evaluate impact using traditional data from the Social Science Citation Index (SSCI, SCI-EXPANDED, A&HCI).  We include journals based on Google Scholar’s journal h5-index.  We define marketing journals as scholarly journals either with relevant keywords in their title or with a marketing department.  That list is here.  Each meta-journal issue contains the top 20 most cited marketing articles as defined by web-of-science (e.g., reviews are not articles) in a four-year moving window.  This recent window should still be sufficiently long to ensure both stability (>30 cites per article) and variation (i.e., new articles) across months given SSCI weekly updates.  Note:  When articles tie (on number of citations), the latest article is ranked first.   S. Shugan

 

 

Volume 6 Issue 1 January 2019 Top 20 Articles published after 1/1/2015 (cites as of 1/31/2019)

 

Rank

Cites

Article Title

Authors

Journal/Year

1

768

A new criterion for assessing discriminant validity in variance-based structural equation modeling

Henseler, Jorg; Ringle, Christian M.; Sarstedt, Marko

JOURNAL OF THE ACADEMY OF MARKETING SCIENCE/JAN 2015

 

 

 

 

 

2

309

Institutions and axioms: an extension and update of service-dominant logic

Vargo, Stephen L.; Lusch, Robert F.

JOURNAL OF THE ACADEMY OF MARKETING SCIENCE/JAN 2016

 

 

 

 

 

3

214

From Multi-Channel Retailing to Omni-Channel Retailing Introduction to the Special Issue on Multi-Channel Retailing

Verhoef, Peter C.; Kannan, P. K.; Inman, J. Jeffrey

JOURNAL OF RETAILING/JUN 2015

 

 

 

 

 

4

149

Collaborative consumption: determinants of satisfaction and the likelihood of using a sharing economy option again

Moehlmann, Mareike

JOURNAL OF CONSUMER BEHAVIOUR/MAY-JUN 2015

 

 

 

 

 

5

148

How does corporate social responsibility contribute to firm financial performance? The mediating role of competitive advantage, reputation, and customer satisfaction

Saeidi, Sayedeh Parastoo; Sofian, Saudah; Saeidi, Parvaneh; Saeidi, Sayyedeh Parisa; Saaeidi, Seyyed Alireza

JOURNAL OF BUSINESS RESEARCH/FEB 2015

 

 

 

 

 

6

133

Understanding Customer Experience Throughout the Customer Journey

Lemon, Katherine N.; Verhoef, Peter C.

JOURNAL OF MARKETING/NOV 2016

 

 

 

 

 

7

118

Innovation through institutionalization: A service ecosystems perspective

Vargo, Stephen L.; Wieland, Heiko; Akaka, Melissa Archpru

INDUSTRIAL MARKETING MANAGEMENT/JAN 2015

 

 

 

 

 

8

113

Discriminant validity testing in marketing: an analysis, causes for concern, and proposed remedies

Voorhees, Clay M.; Brady, Michael K.; Calantone, Roger; Ramirez, Edward

JOURNAL OF THE ACADEMY OF MARKETING SCIENCE/JAN 2016

 

 

 

 

 

9

101

Creative Strategies in Social Media Marketing: An Exploratory Study of Branded Social Content and Consumer Engagement

Ashley, Christy; Tuten, Tracy

PSYCHOLOGY & MARKETING/JAN 2015

 

 

 

 

 

10

100

Does Corporate Social Responsibility Lead to Superior Financial Performance? A Regression Discontinuity Approach

Flammer, Caroline

MANAGEMENT SCIENCE/NOV 2015

 

 

 

 

 

11

84

The Asset-Pricing Implications of Government Economic Policy Uncertainty

Brogaard, Jonathan; Detzel, Andrew

MANAGEMENT SCIENCE/JAN 2015

 

 

 

 

 

12

82

Online brand community engagement: Scale development and validation

Baldus, Brian J.; Voorhees, Clay; Calantone, Roger

JOURNAL OF BUSINESS RESEARCH/MAY 2015

 

 

 

 

 

13

81

WHAT IS DISRUPTIVE INNOVATION?

Christensen, Clayton M.; Raynor, Michael; McDonald, Rory

HARVARD BUSINESS REVIEW/DEC 2015

 

 

 

 

 

13

81

HOW SMART, CONNECTED PRODUCTS ARE TRANSFORMING COMPANIES

Porter, Michael E.; Heppelmann, James E.

HARVARD BUSINESS REVIEW/OCT 2015

 

 

 

 

 

13

81

What service transition? Rethinking established assumptions about manufacturers' service-led growth strategies

Kowalkowski, Christian; Windahl, Charlotta; Kindstrom, Daniel; Gebauer, Heiko

INDUSTRIAL MARKETING MANAGEMENT/FEB 2015

 

 

 

 

 

16

78

Estimation issues with PLS and CBSEM: Where the bias lies!

Sarstedt, Marko; Hair, Joseph F.; Ringle, Christian M.; Thiele, Kai O.; Gudergan, Siegfried P.

JOURNAL OF BUSINESS RESEARCH/OCT 2016

 

 

 

 

 

17

77

Big Data consumer analytics and the transformation of marketing

Erevelles, Sunil; Fukawa, Nobuyuki; Swayne, Linda

JOURNAL OF BUSINESS RESEARCH/FEB 2016

 

 

 

 

 

17

77

Integrating Bricks with Clicks: Retailer-Level and Channel-Level Outcomes of Online-Offline Channel Integration

Herhausen, Dennis; Binder, Jochen; Schoegel, Marcus; Herrmann, Andreas

JOURNAL OF RETAILING/JUN 2015

 

 

 

 

 

19

75

The role of knowledge-oriented leadership in knowledge management practices and innovation

Donate, Mario J.; Sanchez de Pablo, Jesus D.

JOURNAL OF BUSINESS RESEARCH/FEB 2015

 

 

 

 

 

20

74

On the Go: How Mobile Shopping Affects Customer Purchase Behavior

Wang, Rebecca Jen-Hui; Malthouse, Edward C.; Krishnamurthi, Lakshman

JOURNAL OF RETAILING/JUN 2015

 

 

 

 

 

20

74

Exploring value propositions and service innovation: a service-dominant logic study

Skalen, Per; Gummerus, Johanna; von Koskull, Catharina; Magnusson, Peter R.

JOURNAL OF THE ACADEMY OF MARKETING SCIENCE/MAR 2015

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

                                                                                                                                                                                              

 

 

 

 

 

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Warrington College of Business, University of Florida, Gainesville, FL 32611-7155

email: steven.shugan<at>warrington.ufl.edu
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