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Volume 5 Issue 12 December 2018 Top 20 Articles published
after 12/1/2014 (cites as of 1/1/2019)
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Rank
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Cites
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Article Title
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Authors
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Journal/Year
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1
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736
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A new
criterion for assessing discriminant validity in variance-based structural
equation modeling
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Henseler,
Jorg; Ringle, Christian M.; Sarstedt, Marko
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JOURNAL
OF THE ACADEMY OF MARKETING SCIENCE/JAN 2015
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2
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296
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Institutions
and axioms: an extension and update of service-dominant logic
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Vargo,
Stephen L.; Lusch, Robert F.
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JOURNAL
OF THE ACADEMY OF MARKETING SCIENCE/JAN 2016
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3
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207
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From
Multi-Channel Retailing to Omni-Channel Retailing Introduction to the
Special Issue on Multi-Channel Retailing
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Verhoef,
Peter C.; Kannan, P. K.; Inman, J. Jeffrey
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JOURNAL
OF RETAILING/JUN 2015
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4
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141
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How
does corporate social responsibility contribute to firm financial
performance? The mediating role of competitive advantage, reputation, and
customer satisfaction
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Saeidi,
Sayedeh Parastoo; Sofian, Saudah; Saeidi, Parvaneh; Saeidi, Sayyedeh
Parisa; Saaeidi, Seyyed Alireza
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JOURNAL
OF BUSINESS RESEARCH/FEB 2015
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5
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139
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Collaborative
consumption: determinants of satisfaction and the likelihood of using a
sharing economy option again
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Moehlmann,
Mareike
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JOURNAL
OF CONSUMER BEHAVIOUR/MAY-JUN 2015
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6
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136
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Embrace
perform model: Complexity theory, contrarian case analysis, and multiple
realities
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Woodside,
Arch G.
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JOURNAL
OF BUSINESS RESEARCH/DEC 2014
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7
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125
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Understanding
Customer Experience Throughout the Customer Journey
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Lemon,
Katherine N.; Verhoef, Peter C.
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JOURNAL
OF MARKETING/NOV 2016
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8
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115
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Innovation
through institutionalization: A service ecosystems perspective
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Vargo,
Stephen L.; Wieland, Heiko; Akaka, Melissa Archpru
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INDUSTRIAL
MARKETING MANAGEMENT/JAN 2015
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9
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108
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Discriminant
validity testing in marketing: an analysis, causes for concern, and
proposed remedies
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Voorhees,
Clay M.; Brady, Michael K.; Calantone, Roger; Ramirez, Edward
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JOURNAL
OF THE ACADEMY OF MARKETING SCIENCE/JAN 2016
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10
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96
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Creative
Strategies in Social Media Marketing: An Exploratory Study of Branded
Social Content and Consumer Engagement
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Ashley,
Christy; Tuten, Tracy
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PSYCHOLOGY
& MARKETING/JAN 2015
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11
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93
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Does
Corporate Social Responsibility Lead to Superior Financial Performance? A
Regression Discontinuity Approach
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Flammer,
Caroline
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MANAGEMENT
SCIENCE/NOV 2015
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12
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81
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The
Asset-Pricing Implications of Government Economic Policy Uncertainty
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Brogaard,
Jonathan; Detzel, Andrew
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MANAGEMENT
SCIENCE/JAN 2015
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13
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80
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What
service transition? Rethinking established assumptions about manufacturers'
service-led growth strategies
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Kowalkowski,
Christian; Windahl, Charlotta; Kindstrom, Daniel; Gebauer, Heiko
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INDUSTRIAL
MARKETING MANAGEMENT/FEB 2015
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13
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80
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Following
Celebrities' Tweets About Brands: The Impact of Twitter-Based Electronic
Word-of-Mouth on Consumers' Source Credibility Perception, Buying
Intention, and Social Identification With Celebrities
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Jin,
Seung-A Annie; Phua, Joe
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JOURNAL
OF ADVERTISING/2014
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15
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79
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Online
brand community engagement: Scale development and validation
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Baldus,
Brian J.; Voorhees, Clay; Calantone, Roger
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JOURNAL
OF BUSINESS RESEARCH/MAY 2015
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16
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75
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Estimation
issues with PLS and CBSEM: Where the bias lies!
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Sarstedt,
Marko; Hair, Joseph F.; Ringle, Christian M.; Thiele, Kai O.; Gudergan,
Siegfried P.
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JOURNAL
OF BUSINESS RESEARCH/OCT 2016
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16
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75
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WHAT IS
DISRUPTIVE INNOVATION?
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Christensen,
Clayton M.; Raynor, Michael; McDonald, Rory
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HARVARD
BUSINESS REVIEW/DEC 2015
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16
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75
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HOW
SMART, CONNECTED PRODUCTS ARE TRANSFORMING COMPANIES
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Porter,
Michael E.; Heppelmann, James E.
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HARVARD
BUSINESS REVIEW/OCT 2015
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19
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74
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Big
Data consumer analytics and the transformation of marketing
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Erevelles,
Sunil; Fukawa, Nobuyuki; Swayne, Linda
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JOURNAL
OF BUSINESS RESEARCH/FEB 2016
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19
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74
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Integrating
Bricks with Clicks: Retailer-Level and Channel-Level Outcomes of Online-Offline
Channel Integration
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Herhausen,
Dennis; Binder, Jochen; Schoegel, Marcus; Herrmann, Andreas
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JOURNAL
OF RETAILING/JUN 2015
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