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Volume 3 Issue 9 September 2016 Top 20 Articles
published after 9/1/2012 (cites as
of 9/30/2016) click
here for past issues
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Rank
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Cites
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Article
Title
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Authors
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Journal/Year
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1
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164
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Moving beyond
multiple regression analysis to algorithms: Calling for adoption of a
paradigm shift from symmetric to asymmetric thinking in data analysis and
crafting theory
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Woodside, Arch G.
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JOURNAL OF BUSINESS
RESEARCH/APR 2013
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2
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137
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Critical service
logic: making sense of value creation and co-creation
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Gronroos, Christian; Voima, Paivi
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JOURNAL OF THE
ACADEMY OF MARKETING SCIENCE/MAR 2013
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3
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135
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STRATEGY &
COMPETITION Big Data: The Management Revolution
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McAfee, Andrew; Brynjolfsson, Erik
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HARVARD BUSINESS
REVIEW/OCT 2012
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4
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118
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Consumer
engagement in a virtual brand community: An exploratory analysis
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Brodie, Roderick
J.; Ilic, Ana; Juric, Biljana; Hollebeek, Linda
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JOURNAL OF
BUSINESS RESEARCH/JAN 2013
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5
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101
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Spotlights,
Floodlights, and the Magic Number Zero: Simple Effects Tests in Moderated
Regression
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Spiller, Stephen A.;
Fitzsimons, Gavan J.; Lynch, John G., Jr.; McClelland, Gary H.
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JOURNAL OF
MARKETING RESEARCH/APR 2013
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6
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87
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Health Care
Customer Value Cocreation Practice Styles
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McColl-Kennedy,
Janet R.; Vargo, Stephen L.; Dagger, Tracey S.;
Sweeney, Jillian C.; van Kasteren, Yasmin
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JOURNAL OF
SERVICE RESEARCH/NOV 2012
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7
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75
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Crowdsourcing New
Product Ideas over Time: An Analysis of the Dell IdeaStorm
Community
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Bayus, Barry L.
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MANAGEMENT
SCIENCE/JAN 2013
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8
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65
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Advertiser Risk
Taking, Campaign Originality, and Campaign Performance
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Wang, Guangping; Dou, Wenyu; Li, Hairong; Zhou, Nan
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JOURNAL OF
ADVERTISING/2013
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9
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60
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Access-Based
Consumption: The Case of Car Sharing
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Bardhi, Fleura; Eckhardt, Giana M.
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JOURNAL OF
CONSUMER RESEARCH/DEC 2012
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10
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57
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Do social media
marketing activities enhance customer equity? An empirical study of luxury fashion
brand
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Kim, Angella J.; Ko, Eunju
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JOURNAL OF
BUSINESS RESEARCH/OCT 2012
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11
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55
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Extended Self in
a Digital World
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Belk, Russell W.
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JOURNAL OF
CONSUMER RESEARCH/OCT 2013
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12
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52
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The Strategy That
Will Fix Health Care
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Porter, Michael
E.; Lee, Thomas H.
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HARVARD BUSINESS
REVIEW/OCT 2013
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12
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52
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Peer Effects in
the Diffusion of Solar Photovoltaic Panels
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Bollinger, Bryan;
Gillingham, Kenneth
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MARKETING SCIENCE/NOV-DEC
2012
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14
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50
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Customer value
co-creation behavior: Scale development and validation
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Yi, Youjae; Gong, Taeshik
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JOURNAL OF
BUSINESS RESEARCH/SEP 2013
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14
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50
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Consumer attitude
and purchase intention toward green energy brands: The roles of
psychological benefits and environmental concern
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Hartmann,
Patrick; Apaolaza-Ibanez, Vanessa
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JOURNAL OF
BUSINESS RESEARCH/SEP 2012
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16
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48
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The Impact of Corporate
Social Responsibility on Firm Value: The Role of Customer Awareness
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Servaes, Henri; Tamayo, Ane
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MANAGEMENT
SCIENCE/MAY 2013
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17
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47
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Transformative
service research: An agenda for the future
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Anderson, Laurel;
Ostrom, Amy L.; Corus, Canan;
Fisk, Raymond P.; Gallan, Andrew S.; Giraldo, Mario; Mende, Martin; Mulder, Mark; Rayburn,
Steven W.; Rosenbaum, Mark S.; Shirahada, Kunio; Williams, Jerome D.
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JOURNAL OF
BUSINESS RESEARCH/AUG 2013
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18
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46
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Social Media Peer
Communication and Impacts on Purchase Intentions: A Consumer Socialization
Framework
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Wang, Xia; Yu, Chunling; Wei, Yujie
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JOURNAL OF
INTERACTIVE MARKETING/NOV 2012
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18
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46
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The Effects of Traditional
and Social Earned Media on Sales: A Study of a Micro lending Marketplace
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Stephen, Andrew
T.; Galak, Jeff
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JOURNAL OF
MARKETING RESEARCH/OCT 2012
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20
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45
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A new criterion for
assessing discriminant validity in variance-based structural equation
modeling
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Henseler, Jorg; Ringle, Christian M.; Sarstedt, Marko
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JOURNAL OF THE
ACADEMY OF MARKETING SCIENCE/JAN 2015
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20
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45
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Data Scientist: The
Sexiest Job of the 21st Century
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Davenport, Thomas
H.; Patil, D. J.
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HARVARD BUSINESS
REVIEW/OCT 2012
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