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Volume 3 Issue 8 August 2016 Top 20 Articles
published after 8/1/2012 (cites as
of 8/31/2016) click
here for past issues
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Rank
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Cites
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Article
Title
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Authors
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Journal/Year
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1
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143
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Moving beyond
multiple regression analysis to algorithms: Calling for adoption of a
paradigm shift from symmetric to asymmetric thinking in data analysis and
crafting theory
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Woodside, Arch G.
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JOURNAL OF
BUSINESS RESEARCH/APR 2013
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2
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129
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Critical service
logic: making sense of value creation and co-creation
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Gronroos,
Christian; Voima, Paivi
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JOURNAL OF THE
ACADEMY OF MARKETING SCIENCE/MAR 2013
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3
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120
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STRATEGY & COMPETITION
Big Data: The Management Revolution
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McAfee, Andrew;
Brynjolfsson, Erik
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HARVARD BUSINESS
REVIEW/OCT 2012
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4
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112
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Consumer
engagement in a virtual brand community: An exploratory analysis
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Brodie, Roderick
J.; Ilic, Ana; Juric, Biljana; Hollebeek, Linda
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JOURNAL OF
BUSINESS RESEARCH/JAN 2013
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5
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95
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Spotlights,
Floodlights, and the Magic Number Zero: Simple Effects Tests in Moderated
Regression
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Spiller, Stephen A.;
Fitzsimons, Gavan J.; Lynch, John G., Jr.; McClelland, Gary H.
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JOURNAL OF
MARKETING RESEARCH/APR 2013
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6
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82
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Health Care
Customer Value Cocreation Practice Styles
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McColl-Kennedy,
Janet R.; Vargo, Stephen L.; Dagger, Tracey S.; Sweeney, Jillian C.; van
Kasteren, Yasmin
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JOURNAL OF
SERVICE RESEARCH/NOV 2012
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7
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71
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Crowdsourcing New
Product Ideas over Time: An Analysis of the Dell IdeaStorm Community
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Bayus, Barry L.
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MANAGEMENT
SCIENCE/JAN 2013
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8
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62
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Advertiser Risk
Taking, Campaign Originality, and Campaign Performance
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Wang, Guangping;
Dou, Wenyu; Li, Hairong; Zhou, Nan
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JOURNAL OF
ADVERTISING/2013
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9
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57
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Access-Based
Consumption: The Case of Car Sharing
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Bardhi, Fleura;
Eckhardt, Giana M.
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JOURNAL OF
CONSUMER RESEARCH/DEC 2012
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10
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52
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Do social media
marketing activities enhance customer equity? An empirical study of luxury fashion
brand
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Kim, Angella J.;
Ko, Eunju
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JOURNAL OF
BUSINESS RESEARCH/OCT 2012
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11
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51
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The Strategy That
Will Fix Health Care
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Porter, Michael
E.; Lee, Thomas H.
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HARVARD BUSINESS
REVIEW/OCT 2013
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12
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50
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Peer Effects in
the Diffusion of Solar Photovoltaic Panels
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Bollinger, Bryan;
Gillingham, Kenneth
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MARKETING
SCIENCE/NOV-DEC 2012
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13
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49
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Extended Self in
a Digital World
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Belk, Russell W.
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JOURNAL OF CONSUMER
RESEARCH/OCT 2013
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13
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49
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Consumer attitude
and purchase intention toward green energy brands: The roles of
psychological benefits and environmental concern
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Hartmann,
Patrick; Apaolaza-Ibanez, Vanessa
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JOURNAL OF BUSINESS
RESEARCH/SEP 2012
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15
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47
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Customer value
co-creation behavior: Scale development and validation
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Yi, Youjae; Gong,
Taeshik
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JOURNAL OF
BUSINESS RESEARCH/SEP 2013
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15
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47
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The Impact of Corporate
Social Responsibility on Firm Value: The Role of Customer Awareness
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Servaes, Henri;
Tamayo, Ane
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MANAGEMENT
SCIENCE/MAY 2013
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17
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46
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Transformative
service research: An agenda for the future
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Anderson, Laurel;
Ostrom, Amy L.; Corus, Canan; Fisk, Raymond P.; Gallan, Andrew S.; Giraldo,
Mario; Mende, Martin; Mulder, Mark; Rayburn, Steven W.; Rosenbaum, Mark S.;
Shirahada, Kunio; Williams, Jerome D.
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JOURNAL OF
BUSINESS RESEARCH/AUG 2013
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17
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46
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The Effects of
Traditional and Social Earned Media on Sales: A Study of a Micro lending
Marketplace
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Stephen, Andrew
T.; Galak, Jeff
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JOURNAL OF
MARKETING RESEARCH/OCT 2012
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19
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44
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Beyond the Like Button:
The Impact of Mere Virtual Presence on Brand Evaluations and Purchase
Intentions in Social Media Settings
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Naylor, Rebecca
Walker; Lamberton, Cait Poynor; West, Patricia M.
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JOURNAL OF
MARKETING/NOV 2012
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20
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43
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Social Media Peer
Communication and Impacts on Purchase Intentions: A Consumer Socialization
Framework
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Wang, Xia; Yu,
Chunling; Wei, Yujie
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JOURNAL OF
INTERACTIVE MARKETING/NOV 2012
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20
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43
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Data Scientist: The
Sexiest Job of the 21st Century
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Davenport, Thomas
H.; Patil, D. J.
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HARVARD BUSINESS
REVIEW/OCT 2012
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20
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43
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Plate Size and
Color Suggestibility: The Delboeuf Illusion's Bias on Serving and Eating
Behavior
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Van Ittersum, Koert;
Wansink, Brian
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JOURNAL OF
CONSUMER RESEARCH/AUG 2012
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