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Volume 3 Issue 5 May 2016 Top 20 Articles
published after 5/1/2012 (cites as
of 5/31/2016) click
here for past issues
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Rank
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Cites
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Article
Title
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Authors
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Journal/Year
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1
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297
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An assessment of
the use of partial least squares structural equation modeling in marketing
research
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Hair, Joe F.; Sarstedt, Marko; Ringle,
Christian M.; Mena, Jeannette A.
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JOURNAL OF THE
ACADEMY OF MARKETING SCIENCE/MAY 2012
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2
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122
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Moving beyond
multiple regression analysis to algorithms: Calling for adoption of a
paradigm shift from symmetric to asymmetric thinking in data analysis and
crafting theory
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Woodside, Arch G.
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JOURNAL OF
BUSINESS RESEARCH/APR 2013
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3
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102
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STRATEGY &
COMPETITION Big Data: The Management Revolution
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McAfee, Andrew; Brynjolfsson, Erik
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HARVARD BUSINESS
REVIEW/OCT 2012
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4
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96
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Critical service
logic: making sense of value creation and co-creation
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Gronroos, Christian; Voima, Paivi
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JOURNAL OF THE
ACADEMY OF MARKETING SCIENCE/MAR 2013
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5
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92
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Consumer
engagement in a virtual brand community: An exploratory analysis
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Brodie, Roderick
J.; Ilic, Ana; Juric, Biljana; Hollebeek, Linda
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JOURNAL OF
BUSINESS RESEARCH/JAN 2013
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6
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85
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Spotlights,
Floodlights, and the Magic Number Zero: Simple Effects Tests in Moderated
Regression
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Spiller, Stephen
A.; Fitzsimons, Gavan J.; Lynch, John G., Jr.; McClelland, Gary H.
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JOURNAL OF
MARKETING RESEARCH/APR 2013
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7
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61
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Health Care
Customer Value Cocreation Practice Styles
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McColl-Kennedy,
Janet R.; Vargo, Stephen L.; Dagger, Tracey S.;
Sweeney, Jillian C.; van Kasteren, Yasmin
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JOURNAL OF
SERVICE RESEARCH/NOV 2012
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8
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59
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Crowdsourcing New
Product Ideas over Time: An Analysis of the Dell IdeaStorm
Community
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Bayus, Barry L.
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MANAGEMENT
SCIENCE/JAN 2013
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9
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58
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Popularity of
Brand Posts on Brand Fan Pages: An Investigation of the Effects of Social
Media Marketing
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de Vries, Lisette; Gensler, Sonja; Leeflang,
Peter S. H.
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JOURNAL OF
INTERACTIVE MARKETING/MAY 2012
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9
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58
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Guidelines for
choosing between multi-item and single-item scales for construct
measurement: a predictive validity perspective
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Diamantopoulos, Adamantios; Sarstedt, Marko;
Fuchs, Christoph; Wilczynski, Petra; Kaiser,
Sebastian
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JOURNAL OF THE
ACADEMY OF MARKETING SCIENCE/MAY 2012
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11
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55
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Advertiser Risk
Taking, Campaign Originality, and Campaign Performance
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Wang, Guangping; Dou, Wenyu; Li, Hairong; Zhou, Nan
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JOURNAL OF
ADVERTISING/2013
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12
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54
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Firm
Innovativeness and Its Performance Outcomes: A Meta-Analytic Review and
Theoretical Integration
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Rubera, Gaia; Kirca, Ahmet H.
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JOURNAL OF
MARKETING/MAY 2012
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13
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49
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The IKEA effect:
When labor leads to love
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Norton, Michael
I.; Mochon, Daniel; Ariely,
Dan
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JOURNAL OF
CONSUMER PSYCHOLOGY/JUL 2012
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14
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46
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The Strategy That
Will Fix Health Care
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Porter, Michael
E.; Lee, Thomas H.
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HARVARD BUSINESS
REVIEW/OCT 2013
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15
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45
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Access-Based
Consumption: The Case of Car Sharing
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Bardhi, Fleura; Eckhardt, Giana M.
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JOURNAL OF
CONSUMER RESEARCH/DEC 2012
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15
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45
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How Does
Brand-related User-generated Content Differ across YouTube, Facebook, and
Twitter?
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Smith, Andrew N.;
Fischer, Eileen; Chen Yongjian
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JOURNAL OF INTERACTIVE
MARKETING/MAY 2012
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17
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44
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Transformative
service research: An agenda for the future
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Anderson, Laurel;
Ostrom, Amy L.; Corus, Canan;
Fisk, Raymond P.; Gallan, Andrew S.; Giraldo, Mario; Mende, Martin; Mulder, Mark; Rayburn, Steven
W.; Rosenbaum, Mark S.; Shirahada, Kunio; Williams, Jerome D.
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JOURNAL OF
BUSINESS RESEARCH/AUG 2013
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17
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44
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Online Product
Opinions: Incidence, Evaluation, and Evolution
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Moe, Wendy W.; Schweidel, David A.
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MARKETING SCIENCE/MAY-JUN
2012
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19
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43
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Consumer attitude
and purchase intention toward green energy brands: The roles of
psychological benefits and environmental concern
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Hartmann,
Patrick; Apaolaza-Ibanez, Vanessa
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JOURNAL OF BUSINESS
RESEARCH/SEP 2012
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20
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42
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Extended Self in
a Digital World
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Belk, Russell W.
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JOURNAL OF
CONSUMER RESEARCH/OCT 2013
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