|
Volume 3 Issue 4 April 2016 Top 20 Articles
published after 4/1/2012 (cites as
of 4/30/2016) click
here for past issues
|
|
Rank
|
Cites
|
Article
Title
|
Authors
|
Journal/Year
|
|
1
|
283
|
An
assessment of the use of partial least squares structural equation modeling
in marketing research
|
Hair,
Joe F.; Sarstedt, Marko; Ringle,
Christian M.; Mena, Jeannette A.
|
JOURNAL
OF THE ACADEMY OF MARKETING SCIENCE/MAY 2012
|
|
|
|
|
|
|
|
2
|
120
|
Moving
beyond multiple regression analysis to algorithms: Calling for adoption of
a paradigm shift from symmetric to asymmetric thinking in data analysis and
crafting theory
|
Woodside,
Arch G.
|
JOURNAL
OF BUSINESS RESEARCH/APR 2013
|
|
|
|
|
|
|
|
3
|
117
|
What
Makes Online Content Viral?
|
Berger,
Jonah; Milkman, Katherine L.
|
JOURNAL
OF MARKETING RESEARCH/APR 2012
|
|
|
|
|
|
|
|
4
|
100
|
STRATEGY
& COMPETITION Big Data: The Management Revolution
|
McAfee,
Andrew; Brynjolfsson, Erik
|
HARVARD
BUSINESS REVIEW/OCT 2012
|
|
|
|
|
|
|
|
5
|
89
|
Critical
service logic: making sense of value creation and co-creation
|
Gronroos, Christian; Voima, Paivi
|
JOURNAL
OF THE ACADEMY OF MARKETING SCIENCE/MAR 2013
|
|
|
|
|
|
|
|
6
|
86
|
Consumer
engagement in a virtual brand community: An exploratory analysis
|
Brodie,
Roderick J.; Ilic, Ana; Juric,
Biljana; Hollebeek,
Linda
|
JOURNAL
OF BUSINESS RESEARCH/JAN 2013
|
|
|
|
|
|
|
|
7
|
83
|
Spotlights,
Floodlights, and the Magic Number Zero: Simple Effects Tests in Moderated
Regression
|
Spiller,
Stephen A.; Fitzsimons, Gavan J.; Lynch, John G., Jr.; McClelland, Gary H.
|
JOURNAL
OF MARKETING RESEARCH/APR 2013
|
|
|
|
|
|
|
|
8
|
63
|
White
Lies
|
Erat, Sanjiv;
Gneezy, Uri
|
MANAGEMENT
SCIENCE/APR 2012
|
|
|
|
|
|
|
|
9
|
58
|
Health
Care Customer Value Cocreation Practice Styles
|
McColl-Kennedy,
Janet R.; Vargo, Stephen L.; Dagger, Tracey S.;
Sweeney, Jillian C.; van Kasteren, Yasmin
|
JOURNAL
OF SERVICE RESEARCH/NOV 2012
|
|
|
|
|
|
|
|
10
|
57
|
Crowdsourcing
New Product Ideas over Time: An Analysis of the Dell IdeaStorm
Community
|
Bayus, Barry L.
|
MANAGEMENT
SCIENCE/JAN 2013
|
|
|
|
|
|
|
|
11
|
55
|
Popularity
of Brand Posts on Brand Fan Pages: An Investigation of the Effects of
Social Media Marketing
|
de
Vries, Lisette; Gensler, Sonja; Leeflang, Peter S. H.
|
JOURNAL
OF INTERACTIVE MARKETING/MAY 2012
|
|
|
|
|
|
|
|
11
|
55
|
Guidelines
for choosing between multi-item and single-item scales for construct
measurement: a predictive validity perspective
|
Diamantopoulos,
Adamantios; Sarstedt,
Marko; Fuchs, Christoph; Wilczynski, Petra;
Kaiser, Sebastian
|
JOURNAL
OF THE ACADEMY OF MARKETING SCIENCE/MAY 2012
|
|
|
|
|
|
|
|
13
|
54
|
Advertiser
Risk Taking, Campaign Originality, and Campaign Performance
|
Wang,
Guangping; Dou, Wenyu;
Li, Hairong; Zhou, Nan
|
JOURNAL
OF ADVERTISING/2013
|
|
|
|
|
|
|
|
14
|
53
|
Firm
Innovativeness and Its Performance Outcomes: A Meta-Analytic Review and
Theoretical Integration
|
Rubera, Gaia; Kirca, Ahmet H.
|
JOURNAL
OF MARKETING/MAY 2012
|
|
|
|
|
|
|
|
15
|
48
|
The
IKEA effect: When labor leads to love
|
Norton,
Michael I.; Mochon, Daniel; Ariely,
Dan
|
JOURNAL
OF CONSUMER PSYCHOLOGY/JUL 2012
|
|
|
|
|
|
|
|
16
|
45
|
How
Does the Variance of Product Ratings Matter?
|
Sun,
Monic
|
MANAGEMENT
SCIENCE/APR 2012
|
|
|
|
|
|
|
|
16
|
45
|
Does
Chatter Really Matter? Dynamics of User-Generated Content and Stock
Performance
|
Tirunillai, Seshadri; Tellis, Gerard J.
|
MARKETING
SCIENCE/MAR-APR 2012
|
|
|
|
|
|
|
|
18
|
44
|
Online
Product Opinions: Incidence, Evaluation, and Evolution
|
Moe,
Wendy W.; Schweidel, David A.
|
MARKETING
SCIENCE/MAY-JUN 2012
|
|
|
|
|
|
|
|
18
|
44
|
How
Does Brand-related User-generated Content Differ across YouTube, Facebook,
and Twitter?
|
Smith,
Andrew N.; Fischer, Eileen; Chen Yongjian
|
JOURNAL
OF INTERACTIVE MARKETING/MAY 2012
|
|
|
|
|
|
|
|
20
|
42
|
The
Strategy That Will Fix Health Care
|
Porter,
Michael E.; Lee, Thomas H.
|
HARVARD
BUSINESS REVIEW/OCT 2013
|
|
|
|
|
|
|
20
|
42
|
Access-Based
Consumption: The Case of Car Sharing
|
Bardhi, Fleura; Eckhardt, Giana M.
|
JOURNAL
OF CONSUMER RESEARCH/DEC 2012
|
|
|
|
|
|
|
|
|
|
|
|
|
