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Volume 3 Issue 2 February 2016 Top 20 Articles
published after 2/1/2012 (cites as
of 2/29/2016) click
here for past issues
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Rank
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Cites
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Article
Title
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Authors
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Journal/Year
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1
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252
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An
assessment of the use of partial least squares structural equation modeling
in marketing research
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Hair,
Joe F.; Sarstedt, Marko; Ringle,
Christian M.; Mena, Jeannette A.
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JOURNAL
OF THE ACADEMY OF MARKETING SCIENCE/MAY 2012
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2
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105
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What
Makes Online Content Viral?
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Berger,
Jonah; Milkman, Katherine L.
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JOURNAL
OF MARKETING RESEARCH/APR 2012
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3
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92
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STRATEGY
& COMPETITION Big Data: The Management Revolution
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McAfee,
Andrew; Brynjolfsson, Erik
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HARVARD
BUSINESS REVIEW/OCT 2012
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4
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76
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Spotlights,
Floodlights, and the Magic Number Zero: Simple Effects Tests in Moderated
Regression
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Spiller,
Stephen A.; Fitzsimons, Gavan J.; Lynch, John G., Jr.; McClelland, Gary H.
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JOURNAL
OF MARKETING RESEARCH/APR 2013
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5
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75
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Critical
service logic: making sense of value creation and co-creation
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Gronroos, Christian; Voima, Paivi
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JOURNAL
OF THE ACADEMY OF MARKETING SCIENCE/MAR 2013
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6
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74
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Moving
beyond multiple regression analysis to algorithms: Calling for adoption of
a paradigm shift from symmetric to asymmetric thinking in data analysis and
crafting theory
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Woodside,
Arch G.
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JOURNAL
OF BUSINESS RESEARCH/APR 2013
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7
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67
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Consumer
engagement in a virtual brand community: An exploratory analysis
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Brodie,
Roderick J.; Ilic, Ana; Juric,
Biljana; Hollebeek,
Linda
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JOURNAL
OF BUSINESS RESEARCH/JAN 2013
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8
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65
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Brand
Love
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Batra, Rajeev; Ahuvia, Aaron; Bagozzi,
Richard P.
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JOURNAL
OF MARKETING/MAR 2012
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9
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60
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White
Lies
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Erat, Sanjiv;
Gneezy, Uri
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MANAGEMENT
SCIENCE/APR 2012
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10
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55
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Health
Care Customer Value Cocreation Practice Styles
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McColl-Kennedy,
Janet R.; Vargo, Stephen L.; Dagger, Tracey S.;
Sweeney, Jillian C.; van Kasteren, Yasmin
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JOURNAL
OF SERVICE RESEARCH/NOV 2012
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11
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54
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Advertiser
Risk Taking, Campaign Originality, and Campaign Performance
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Wang,
Guangping; Dou, Wenyu;
Li, Hairong; Zhou, Nan
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JOURNAL
OF ADVERTISING/2013
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12
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54
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Characterizing
Value as an Experience: Implications for Service Researchers and Managers
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Helkkula, Anu; Kelleher, Carol; Pihlstrom,
Minna
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JOURNAL
OF SERVICE RESEARCH/FEB 2012
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13
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51
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Crowdsourcing
New Product Ideas over Time: An Analysis of the Dell IdeaStorm
Community
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Bayus, Barry L.
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MANAGEMENT
SCIENCE/JAN 2013
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14
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50
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Firm
Innovativeness and Its Performance Outcomes: A Meta-Analytic Review and
Theoretical Integration
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Rubera, Gaia; Kirca, Ahmet H.
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JOURNAL
OF MARKETING/MAY 2012
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15
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46
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Guidelines
for choosing between multi-item and single-item scales for construct
measurement: a predictive validity perspective
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Diamantopoulos,
Adamantios; Sarstedt,
Marko; Fuchs, Christoph; Wilczynski, Petra;
Kaiser, Sebastian
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JOURNAL
OF THE ACADEMY OF MARKETING SCIENCE/MAY 2012
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16
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44
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Popularity
of Brand Posts on Brand Fan Pages: An Investigation of the Effects of
Social Media Marketing
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de
Vries, Lisette; Gensler, Sonja; Leeflang, Peter S. H.
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JOURNAL
OF INTERACTIVE MARKETING/MAY 2012
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17
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43
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The
IKEA effect: When labor leads to love
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Norton,
Michael I.; Mochon, Daniel; Ariely,
Dan
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JOURNAL
OF CONSUMER PSYCHOLOGY/JUL 2012
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18
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43
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Online
Product Opinions: Incidence, Evaluation, and Evolution
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Moe,
Wendy W.; Schweidel, David A.
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MARKETING
SCIENCE/MAY-JUN 2012
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19
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43
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How
Does the Variance of Product Ratings Matter?
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Sun,
Monic
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MANAGEMENT
SCIENCE/APR 2012
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20
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43
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Does
Chatter Really Matter? Dynamics of User-Generated Content and Stock
Performance
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Tirunillai, Seshadri; Tellis, Gerard J.
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MARKETING
SCIENCE/MAR-APR 2012
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