|
Volume 3 Issue 1 January 2016 Top 20 Articles
published after 1/1/2012 (cites as
of 1/31/2016) click
here for past issues
|
|
Rank
|
Cites
|
Article
Title
|
Authors
|
Journal/Year
|
|
1
|
238
|
An
assessment of the use of partial least squares structural equation modeling
in marketing research
|
Hair,
Joe F.; Sarstedt, Marko; Ringle,
Christian M.; Mena, Jeannette A.
|
JOURNAL
OF THE ACADEMY OF MARKETING SCIENCE / MAY 2012
|
|
|
|
|
|
|
|
2
|
141
|
Specification,
evaluation, and interpretation of structural equation models
|
Bagozzi, Richard P.; Yi,
Youjae
|
JOURNAL
OF THE ACADEMY OF MARKETING SCIENCE / JAN 2012
|
|
|
|
|
|
|
|
3
|
101
|
What
Makes Online Content Viral?
|
Berger,
Jonah; Milkman, Katherine L.
|
JOURNAL
OF MARKETING RESEARCH / APR 2012
|
|
|
|
|
|
|
|
4
|
87
|
STRATEGY
& COMPETITION Big Data: The Management Revolution
|
McAfee,
Andrew; Brynjolfsson, Erik
|
HARVARD
BUSINESS REVIEW / OCT 2012
|
|
|
|
|
|
|
|
5
|
72
|
Moving
beyond multiple regression analysis to algorithms: Calling for adoption of
a paradigm shift from symmetric to asymmetric thinking in data analysis and
crafting theory
|
Woodside,
Arch G.
|
JOURNAL
OF BUSINESS RESEARCH / APR 2013
|
|
|
|
|
|
|
|
6
|
72
|
Critical
service logic: making sense of value creation and co-creation
|
Gronroos, Christian; Voima, Paivi
|
JOURNAL
OF THE ACADEMY OF MARKETING SCIENCE / MAR 2013
|
|
|
|
|
|
|
|
7
|
69
|
Spotlights,
Floodlights, and the Magic Number Zero: Simple Effects Tests in Moderated
Regression
|
Spiller,
Stephen A.; Fitzsimons, Gavan J.; Lynch, John G., Jr.; McClelland, Gary H.
|
JOURNAL
OF MARKETING RESEARCH / APR 2013
|
|
|
|
|
|
|
|
8
|
63
|
Consumer
engagement in a virtual brand community: An exploratory analysis
|
Brodie,
Roderick J.; Ilic, Ana; Juric,
Biljana; Hollebeek,
Linda
|
JOURNAL
OF BUSINESS RESEARCH / JAN 2013
|
|
|
|
|
|
|
|
9
|
62
|
Brand
Love
|
Batra, Rajeev; Ahuvia, Aaron; Bagozzi,
Richard P.
|
JOURNAL
OF MARKETING / MAR 2012
|
|
|
|
|
|
|
|
10
|
56
|
White
Lies
|
Erat, Sanjiv;
Gneezy, Uri
|
MANAGEMENT
SCIENCE / APR 2012
|
|
|
|
|
|
|
|
11
|
52
|
Advertiser
Risk Taking, Campaign Originality, and Campaign Performance
|
Wang,
Guangping; Dou, Wenyu;
Li, Hairong; Zhou, Nan
|
JOURNAL
OF ADVERTISING / FEB 2013
|
|
|
|
|
|
|
|
12
|
51
|
Characterizing
Value as an Experience: Implications for Service Researchers and Managers
|
Helkkula, Anu; Kelleher, Carol; Pihlstrom,
Minna
|
JOURNAL
OF SERVICE RESEARCH / FEB 2012
|
|
|
|
|
|
|
|
13
|
50
|
Health
Care Customer Value Cocreation Practice Styles
|
McColl-Kennedy,
Janet R.; Vargo, Stephen L.; Dagger, Tracey S.;
Sweeney, Jillian C.; van Kasteren, Yasmin
|
JOURNAL
OF SERVICE RESEARCH / NOV 2012
|
|
|
|
|
|
|
|
14
|
48
|
Crowdsourcing
New Product Ideas over Time: An Analysis of the Dell IdeaStorm
Community
|
Bayus, Barry L.
|
MANAGEMENT
SCIENCE / JAN 2013
|
|
|
|
|
|
|
|
15
|
48
|
Firm
Innovativeness and Its Performance Outcomes: A Meta-Analytic Review and Theoretical
Integration
|
Rubera, Gaia; Kirca, Ahmet H.
|
JOURNAL
OF MARKETING / MAY 2012
|
|
|
|
|
|
|
|
16
|
48
|
Managing
sensory expectations concerning products and brands: Capitalizing on the
potential of sound and shape symbolism
|
Spence,
Charles
|
JOURNAL
OF CONSUMER PSYCHOLOGY / JAN 2012
|
|
|
|
|
|
|
|
17
|
47
|
Value
co-creation in knowledge intensive business services: A dyadic perspective
on the joint problem solving process
|
Aarikka-Stenroos, Leena; Jaakkola, Elina
|
INDUSTRIAL
MARKETING MANAGEMENT / JAN 2012
|
|
|
|
|
|
|
|
18
|
44
|
Guidelines
for choosing between multi-item and single-item scales for construct
measurement: a predictive validity perspective
|
Diamantopoulos,
Adamantios; Sarstedt, Marko;
Fuchs, Christoph; Wilczynski, Petra; Kaiser,
Sebastian
|
JOURNAL
OF THE ACADEMY OF MARKETING SCIENCE / MAY 2012
|
|
|
|
|
|
|
|
19
|
43
|
Online
Product Opinions: Incidence, Evaluation, and Evolution
|
Moe,
Wendy W.; Schweidel, David A.
|
MARKETING
SCIENCE / MAY-JUN 2012
|
|
|
|
|
|
|
|
20
|
42
|
Popularity
of Brand Posts on Brand Fan Pages: An Investigation of the Effects of
Social Media Marketing
|
de
Vries, Lisette; Gensler, Sonja; Leeflang, Peter S. H.
|
JOURNAL
OF INTERACTIVE MARKETING / MAY 2012
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
