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Volume 10 Issue 10 October 2023 Top 20
Articles published after 10/1/2019 (cites as of 10/31/2023) |
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Introduction: With high-powered search-engines, individual journals become less
relevant. Rather than browsing the
latest issue, researchers can search for peer-reviewed articles in their often
narrow specialties. Although efficient, researchers may be less
aware of hot topics outside their specialty. This website (www.marketingscience.org) hopes to
mitigate that problem by publishing a meta-journal. It allows marketing researchers to
view the latest high-impact articles
across all marketing journals. To insure objectivity, we evaluate impact
using traditional data from the Social Science Citation Index
(SSCI, SCI-EXPANDED, A&HCI). We include
journals based on Google Scholar’s journal h5-index. We define marketing journals as scholarly journals either with relevant keywords in their title or with a
marketing department. That list is here. Each meta-journal issue contains the top 20
most cited marketing articles as defined by
web-of-science (e.g., reviews are not articles) in a four-year moving window. This recent window should still be
sufficiently long to ensure both stability (>30 cites per article) and
variation (i.e., new articles) across months given SSCI weekly updates. Note:
When articles tie (on number of citations), the latest article is
ranked first. Note: We are now excluding JBR because most articles are
reviews rather than primary studies. S. Shugan Maintained by Qiaoni Shi; However, S.
Shugan is responsible for all errors and omissions. |
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Rank |
Cites |
Article
Title |
Authors |
Journal/Year |
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1 |
924 |
Predictive model assessment in PLS-SEM: guidelines for using PLSpredict |
Shmueli, Galit; Sarstedt, Marko; Hair, Joseph F.; Cheah, Jun-Hwa; Ting, Hiram; Vaithilingam, Santha; Ringle, Christian M. |
EUROPEAN JOURNAL OF MARKETING/NOV 11 2019 |
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2 |
481 |
Corporate Social Responsibility and Firm Risk: Theory and Empirical Evidence |
Albuquerque, Rui; Koskinen, Yrjo; Zhang, Chendi |
MANAGEMENT SCIENCE/OCT 2019 |
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3 |
461 |
How artificial intelligence will change the future of marketing |
Davenport, Thomas; Guha, Abhijit; Grewal, Dhruv; Bressgott, Timna |
JOURNAL OF THE ACADEMY OF MARKETING SCIENCE/JAN 2020 |
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4 |
393 |
The future of social media in marketing |
Appel, Gil; Grewal, Lauren; Hadi, Rhonda; Stephen, Andrew T. |
JOURNAL OF THE ACADEMY OF MARKETING SCIENCE/JAN 2020 |
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5 |
383 |
Resistance to Medical Artificial Intelligence |
Longoni, Chiara; Bonezzi, Andrea; Morewedge, Carey K. |
JOURNAL OF CONSUMER RESEARCH/DEC 2019 |
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6 |
332 |
Scientific procedures and rationales for systematic literature reviews (SPAR-4-SLR) |
Paul, Justin; Lim, Weng Marc; O'Cass, Aron; Hao, Andy Wei; Bresciani, Stefano |
INTERNATIONAL JOURNAL OF CONSUMER STUDIES/May 2021 |
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7 |
297 |
Explainable AI: from black box to glass box |
Rai, Arun |
JOURNAL OF THE ACADEMY OF MARKETING SCIENCE/JAN 2020 |
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8 |
282 |
Distributed Ledgers and Operations: What Operations Management Researchers Should Know About Blockchain Technology |
Babich, Volodymyr; Hilary, Gilles |
M&SOM-MANUFACTURING & SERVICE OPERATIONS MANAGEMENT/MAR-APR 2020 |
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9 |
272 |
Uniting the Tribes: Using Text for Marketing Insight |
Berger, Jonah; Humphreys, Ashlee; Ludwig, Stephan; Moe, Wendy W.; Netzer, Oded; Schweidel, David A. |
JOURNAL OF MARKETING/JAN 2020 |
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9 |
272 |
Frontiers: Machines vs. Humans: The Impact of Artificial Intelligence Chatbot Disclosure on Customer Purchases |
Luo, Xueming; Tong, Siliang; Fang, Zheng; Qu, Zhe |
MARKETING SCIENCE/NOV-DEC 2019 |
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11 |
260 |
Customer experience: fundamental premises and implications for research |
Becker, Larissa; Jaakkola, Elina |
JOURNAL OF THE ACADEMY OF MARKETING SCIENCE/JUL 2020 |
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12 |
258 |
To recover faster from Covid-19, open up: Managerial implications from an open innovation perspective |
Chesbrough, Henry |
INDUSTRIAL MARKETING MANAGEMENT/JUL 2020 |
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13 |
248 |
Technological disruptions in services: lessons from tourism and hospitality |
Buhalis, Dimitrios; Harwood, Tracy; Bogicevic, Vanja; Viglia, Giampaolo; Beldona, Srikanth; Hofacker, Charles |
JOURNAL OF SERVICE MANAGEMENT/OCT 16 2019 |
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14 |
247 |
Financial literacy: A systematic review and bibliometric analysis |
Goyal, Kirti; Kumar, Satish |
INTERNATIONAL JOURNAL OF CONSUMER STUDIES/JAN 2021 |
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15 |
245 |
Task-Dependent Algorithm Aversion |
Castelo, Noah; Bos, Maarten W.; Lehmann, Donald R. |
JOURNAL OF MARKETING RESEARCH/OCT 2019 |
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16 |
244 |
Industry 4.0: Opportunities and Challenges for Operations Management |
Olsen, Tava Lennon; Tomlin, Brian |
M&SOM-MANUFACTURING & SERVICE OPERATIONS MANAGEMENT/JAN-FEB 2020 |
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17 |
243 |
Engaged to a Robot? The Role of AI in Service |
Huang, Ming-Hui; Rust, Roland T. |
JOURNAL OF SERVICE RESEARCH/FEB 2021 |
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18 |
226 |
Service robot implementation: a theoretical framework and research agenda |
Belanche, Daniel; Casalo, Luis, V; Flavian, Carlos; Schepers, Jeroen |
SERVICE INDUSTRIES JOURNAL/MAR 11 2020 |
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19 |
216 |
Social media influencer marketing: A systematic review, integrative framework and future research agenda |
Vrontis, Demetris; Makrides, Anna; Christofi, Michael; Thrassou, Alkis |
INTERNATIONAL JOURNAL OF CONSUMER STUDIES/JUL 2021 |
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20 |
210 |
The future of in-store technology |
Grewal, Dhruv; Noble, Stephanie M.; Roggeveen, Anne L.; Nordfalt, Jens |
JOURNAL OF THE ACADEMY OF MARKETING SCIENCE/JAN 2020 |
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Warrington
College of Business, University of Florida, Gainesville, FL 32611-7155 email: steven.shugan<at>warrington.ufl.edu |
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©2014 University of
Florida |
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