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Volume 10 Issue 1 January 2023 Top 20 Articles published after 1/1/2019 (cites as of 1/31/2023)

 

Introduction:

With high-powered search-engines, individual journals become less relevant.†† Rather than browsing the latest issue, researchers can search for peer-reviewed articles in their often narrow specialties.Although efficient, researchers may be less aware of hot topics outside their specialty.

This website (www.marketingscience.org) hopes to mitigate that problem by publishing a meta-journal.It allows marketing researchers to view the latest high-impact articles across all marketing journals.To insure objectivity, we evaluate impact using traditional data from the Social Science Citation Index (SSCI, SCI-EXPANDED, A&HCI).We include journals based on Google Scholarís journal h5-index.We define marketing journals as scholarly journals either with relevant keywords in their title or with a marketing department.That list is here.Each meta-journal issue contains the top 20 most cited marketing articles as defined by web-of-science (e.g., reviews are not articles) in a four-year moving window.This recent window should still be sufficiently long to ensure both stability (>30 cites per article) and variation (i.e., new articles) across months given SSCI weekly updates.Note:When articles tie (on number of citations), the latest article is ranked first.†† S. Shugan

Maintained by Qiaoni Shi;However, S. Shugan is responsible for all errors and omissions.

Volume 9 Issue 12 December 2022 Top 20 Articles published after 12/1/2018 (cites as of 12/31/2022)

Rank

Cites

Article Title

Authors

Journal/Year

1

1234

Literature review as a research methodology: An overview and guidelines

Snyder, Hannah

JOURNAL OF BUSINESS RESEARCH/NOV 2019

 

 

 

 

 

2

740

Assessing measurement model quality in PLS-SEM using confirmatory composite analysis

Hair, Joe F., Jr.; Howard, Matt C.; Nitzl, Christian

JOURNAL OF BUSINESS RESEARCH/MAR 2020

 

 

 

 

 

3

660

How to conduct a bibliometric analysis: An overview and guidelines

Donthu, Naveen; Kumar, Satish; Mukherjee, Debmalya; Pandey, Nitesh; Lim, Weng Marc

JOURNAL OF BUSINESS RESEARCH/SEP 2021

 

 

 

 

 

4

627

Tourism and COVID-19: Impacts and implications for advancing and resetting industry and research

Sigala, Marianna

JOURNAL OF BUSINESS RESEARCH/SEP 2020

 

 

 

 

 

5

609

Predictive model assessment in PLS-SEM: guidelines for using PLSpredict

Shmueli, Galit; Sarstedt, Marko; Hair, Joseph F.; Cheah, Jun-Hwa; Ting, Hiram; Vaithilingam, Santha; Ringle, Christian M.

EUROPEAN JOURNAL OF MARKETING/NOV 11 2019

 

 

 

 

 

6

602

Effects of COVID-19 on business and research

Donthu, Naveen; Gustafsson, Anders

JOURNAL OF BUSINESS RESEARCH/SEP 2020

 

 

 

 

 

7

440

Digital transformation: A multidisciplinary reflection and research agenda

Verhoef, Peter C.; Broekhuizen, Thijs; Bart, Yakov; Bhattacharya, Abhi; Dong, John Qi; Fabian, Nicolai; Haenlein, Michael

JOURNAL OF BUSINESS RESEARCH/JAN 2021

 

 

 

 

 

8

432

The impact of Covid-19 pandemic on corporate social responsibility and marketing philosophy

He, Hongwei; Harris, Lloyd

JOURNAL OF BUSINESS RESEARCH/AUG 2020

 

 

 

 

 

9

418

S-D logic-informed customer engagement: integrative framework, revised fundamental propositions, and application to CRM

Hollebeek, Linda D.; Srivastava, Rajendra K.; Chen, Tom

JOURNAL OF THE ACADEMY OF MARKETING SCIENCE/JAN 2019

 

 

 

 

 

10

407

How to SHIFT Consumer Behaviors to be More Sustainable: A Literature Review and Guiding Framework

White, Katherine; Habib, Rishad; Hardisty, David J.

JOURNAL OF MARKETING/MAY 2019

 

 

 

 

 

11

406

Rethinking some of the rethinking of partial least squares

Hair, Joseph F.; Sarstedt, Marko; Ringle, Christian M.

EUROPEAN JOURNAL OF MARKETING/2019

 

 

 

 

 

12

390

Impact of Covid-19 on consumer behavior: Will the old habits return or die?

Sheth, Jagdish

JOURNAL OF BUSINESS RESEARCH/SEP 2020

 

 

 

 

 

13

340

How artificial intelligence will change the future of marketing

Davenport, Thomas; Guha, Abhijit; Grewal, Dhruv; Bressgott, Timna

JOURNAL OF THE ACADEMY OF MARKETING SCIENCE/JAN 2020

 

 

 

 

 

14

338

Corporate Social Responsibility and Firm Risk: Theory and Empirical Evidence

Albuquerque, Rui; Koskinen, Yrjo; Zhang, Chendi

MANAGEMENT SCIENCE/OCT 2019

 

 

 

 

 

15

324

Employee adjustment and well-being in the era of COVID-19: Implications for human resource management

Carnevale, Joel B.; Hatak, Isabella

JOURNAL OF BUSINESS RESEARCH/AUG 2020

 

 

 

 

 

16

299

Green process innovation, green product innovation, and corporate financial performance: A content analysis method

Xie, Xuemei; Huo, Jiage; Zou, Hailiang

JOURNAL OF BUSINESS RESEARCH/AUG 2019

 

 

 

 

 

17

294

Investigating the emerging COVID-19 research trends in the field of business and management: A bibliometric analysis approach

Verma, Surabhi; Gustafsson, Anders

JOURNAL OF BUSINESS RESEARCH/SEP 2020

 

 

 

 

 

18

280

Service Robots Rising: How Humanoid Robots Influence Service Experiences and Elicit Compensatory Consumer Responses

Mende, Martin; Scott, Maura L.; van Doorn, Jenny; Grewal, Dhruv; Shanks, Ilana

JOURNAL OF MARKETING RESEARCH/AUG 2019

 

 

 

 

 

19

275

The impact of virtual, augmented and mixed reality technologies on the customer experience

Flavian, Carlos; Ibanez-Sanchez, Sergio; Orus, Carlos

JOURNAL OF BUSINESS RESEARCH/JUL 2019

 

 

 

 

 

20

261

The future of social media in marketing

Appel, Gil; Grewal, Lauren; Hadi, Rhonda; Stephen, Andrew T.

JOURNAL OF THE ACADEMY OF MARKETING SCIENCE/JAN 2020

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

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Warrington College of Business, University of Florida, Gainesville, FL 32611-7155

email: steven.shugan<at>warrington.ufl.edu
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