Shuganís Top20 Marketing Meta Journal

 at the University of Florida

 

 

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Shuganís Top 20 Marketing Meta-Journal (Most Cited Marketing Articles)

 

 

Introduction:

With high-powered search-engines, individual journals become less relevant.†† Rather than browsing the latest issue, researchers can search for peer-reviewed articles in their often narrow specialties.Although efficient, researchers may be less aware of hot topics outside their specialty.

This website (www.marketingscience.org) hopes to mitigate that problem by publishing a meta-journal.It allows marketing researchers to view the latest high-impact articles across all marketing journals.To insure objectivity, we evaluate impact using traditional data from the Social Science Citation Index (SSCI, SCI-EXPANDED, A&HCI).We include journals based on Google Scholarís journal h5-index.We define marketing journals as scholarly journals either with relevant keywords in their title or with a marketing department.That list is here.Each meta-journal issue contains the top 20 most cited marketing articles as defined by web-of-science (e.g., reviews are not articles) in a four-year moving window.This recent window should still be sufficiently long to ensure both stability (>30 cites per article) and variation (i.e., new articles) across months given SSCI weekly updates.Note:When articles tie (on number of citations), the latest article is ranked first.S. Shugan

 

 

 

Volume 5 Issue 9 September 2018 Top 20 Articles published after 9/1/2014 (cites as of 9/30/2018)

 

 

Rank

Cites

Article Title

Authors

Journal/Year

1

593

A new criterion for assessing discriminant validity in variance-based structural equation modeling

Henseler, Jorg; Ringle, Christian M.; Sarstedt, Marko

JOURNAL OF THE ACADEMY OF MARKETING SCIENCE/JAN 2015

 

 

 

 

 

2

250

Institutions and axioms: an extension and update of service-dominant logic

Vargo, Stephen L.; Lusch, Robert F.

JOURNAL OF THE ACADEMY OF MARKETING SCIENCE/JAN 2016

 

 

 

 

 

3

188

How Smart, Connected Products Are Transforming Competition

Porter, Michael E.; Heppelmann, James E.

HARVARD BUSINESS REVIEW/NOV 2014

 

 

 

 

 

4

161

From Multi-Channel Retailing to Omni-Channel Retailing Introduction to the Special Issue on Multi-Channel Retailing

Verhoef, Peter C.; Kannan, P. K.; Inman, J. Jeffrey

JOURNAL OF RETAILING/JUN 2015

 

 

 

 

 

5

137

The Impact of Corporate Sustainability on Organizational Processes and Performance

Eccles, Robert G.; Ioannou, Ioannis; Serafeim, George

MANAGEMENT SCIENCE/NOV 2014

 

 

 

 

 

6

129

Embrace perform model: Complexity theory, contrarian case analysis, and multiple realities

Woodside, Arch G.

JOURNAL OF BUSINESS RESEARCH/DEC 2014

 

 

 

 

 

7

112

Collaborative consumption: determinants of satisfaction and the likelihood of using a sharing economy option again

Moehlmann, Mareike

JOURNAL OF CONSUMER BEHAVIOUR/MAY-JUN 2015

 

 

 

 

 

8

111

How does corporate social responsibility contribute to firm financial performance? The mediating role of competitive advantage, reputation, and customer satisfaction

Saeidi, Sayedeh Parastoo; Sofian, Saudah; Saeidi, Parvaneh; Saeidi, Sayyedeh Parisa; Saaeidi, Seyyed Alireza

JOURNAL OF BUSINESS RESEARCH/FEB 2015

 

 

 

 

 

9

100

Innovation through institutionalization: A service ecosystems perspective

Vargo, Stephen L.; Wieland, Heiko; Akaka, Melissa Archpru

INDUSTRIAL MARKETING MANAGEMENT/JAN 2015

 

 

 

 

 

10

98

Social Networks, Personalized Advertising, and Privacy Controls

Tucker, Catherine E.

JOURNAL OF MARKETING RESEARCH/OCT 2014

 

 

 

 

 

11

89

Understanding Customer Experience Throughout the Customer Journey

Lemon, Katherine N.; Verhoef, Peter C.

JOURNAL OF MARKETING/NOV 2016

 

 

 

 

 

11

89

Discriminant validity testing in marketing: an analysis, causes for concern, and proposed remedies

Voorhees, Clay M.; Brady, Michael K.; Calantone, Roger; Ramirez, Edward

JOURNAL OF THE ACADEMY OF MARKETING SCIENCE/JAN 2016

 

 

 

 

 

13

84

Creative Strategies in Social Media Marketing: An Exploratory Study of Branded Social Content and Consumer Engagement

Ashley, Christy; Tuten, Tracy

PSYCHOLOGY & MARKETING/JAN 2015

 

 

 

 

 

14

73

The Asset-Pricing Implications of Government Economic Policy Uncertainty

Brogaard, Jonathan; Detzel, Andrew

MANAGEMENT SCIENCE/JAN 2015

 

 

 

 

 

14

73

Following Celebrities' Tweets About Brands: The Impact of Twitter-Based Electronic Word-of-Mouth on Consumers' Source Credibility Perception, Buying Intention, and Social Identification With Celebrities

Jin, Seung-A Annie; Phua, Joe

JOURNAL OF ADVERTISING/2014

 

 

 

 

 

16

71

What service transition? Rethinking established assumptions about manufacturers' service-led growth strategies

Kowalkowski, Christian; Windahl, Charlotta; Kindstrom, Daniel; Gebauer, Heiko

INDUSTRIAL MARKETING MANAGEMENT/FEB 2015

 

 

 

 

 

17

69

Online brand community engagement: Scale development and validation

Baldus, Brian J.; Voorhees, Clay; Calantone, Roger

JOURNAL OF BUSINESS RESEARCH/MAY 2015

 

 

 

 

 

18

67

Does Corporate Social Responsibility Lead to Superior Financial Performance? A Regression Discontinuity Approach

Flammer, Caroline

MANAGEMENT SCIENCE/NOV 2015

 

 

 

 

 

19

66

On the Go: How Mobile Shopping Affects Customer Purchase Behavior

Wang, Rebecca Jen-Hui; Malthouse, Edward C.; Krishnamurthi, Lakshman

JOURNAL OF RETAILING/JUN 2015

 

 

 

 

 

20

64

WHAT IS DISRUPTIVE INNOVATION?

Christensen, Clayton M.; Raynor, Michael; McDonald, Rory

HARVARD BUSINESS REVIEW/DEC 2015

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

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Warrington College of Business, University of Florida, Gainesville, FL 32611-7155

email: steven.shugan<at>warrington.ufl.edu
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