Shuganís Top20 Marketing Meta Journal

 at the University of Florida

 

 

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Shuganís Top 20 Marketing Meta-Journal (Most Cited Marketing Articles)

 

 

Introduction:

With high-powered search-engines, individual journals become less relevant.†† Rather than browsing the latest issue, researchers can search for peer-reviewed articles in their often narrow specialties.Although efficient, researchers may be less aware of hot topics outside their specialty.

This website (www.marketingscience.org) hopes to mitigate that problem by publishing a meta-journal.It allows marketing researchers to view the latest high-impact articles across all marketing journals.To insure objectivity, we evaluate impact using traditional data from the Social Science Citation Index (SSCI, SCI-EXPANDED, A&HCI).We include journals based on Google Scholarís journal h5-index.We define marketing journals as scholarly journals either with relevant keywords in their title or with a marketing department.That list is here.Each meta-journal issue contains the top 20 most cited marketing articles as defined by web-of-science (e.g., reviews are not articles) in a four-year moving window.This recent window should still be sufficiently long to ensure both stability (>30 cites per article) and variation (i.e., new articles) across months given SSCI weekly updates.Note:When articles tie (on number of citations), the latest article is ranked first.S. Shugan

 

 

 

Volume 4 Issue 11 November 2017 Top 20 Articles published after 11/1/2013 (cites as of 11/30/2017)

 

 

Rank

Cites

Article Title

Authors

Journal/Year

1

262

A new criterion for assessing discriminant validity in variance-based structural equation modeling

Henseler, Jorg; Ringle, Christian M.; Sarstedt, Marko

JOURNAL OF THE ACADEMY OF MARKETING SCIENCE/JAN 2015

 

 

 

 

 

2

164

You are what you can access: Sharing and collaborative consumption online

Belk, Russell

JOURNAL OF BUSINESS RESEARCH/AUG 2014

 

 

 

 

 

3

146

Consumer Brand Engagement in Social Media: Conceptualization, Scale Development and Validation

Hollebeek, Linda D.; Glynn, Mark S.; Brodie, Roderick J.

JOURNAL OF INTERACTIVE MARKETING/MAY 2014

 

 

 

 

 

4

125

Institutions and axioms: an extension and update of service-dominant logic

Vargo, Stephen L.; Lusch, Robert F.

JOURNAL OF THE ACADEMY OF MARKETING SCIENCE/JAN 2016

 

 

 

 

 

5

100

How Smart, Connected Products Are Transforming Competition

Porter, Michael E.; Heppelmann, James E.

HARVARD BUSINESS REVIEW/NOV 2014

 

 

 

 

 

5

100

The Role of Customer Engagement Behavior in Value Co-Creation: A Service System Perspective

Jaakkola, Elina; Alexander, Matthew

JOURNAL OF SERVICE RESEARCH/AUG 2014

 

 

 

 

 

7

93

Embrace perform model: Complexity theory, contrarian case analysis, and multiple realities

Woodside, Arch G.

JOURNAL OF BUSINESS RESEARCH/DEC 2014

 

 

 

 

 

8

91

Managing brands and customer engagement in online brand communities

Wirtz, Jochen; den Ambtman, Anouk; Bloemer, Josee; Horvath, Csilla; Ramaseshan, B.; van de Klundert, Joris; Canli, Zeynep Gurhan; Kandampully, Jay

JOURNAL OF SERVICE MANAGEMENT/2013

 

 

 

 

 

9

89

Managing Customer Relationships in the Social Media Era: Introducing the Social CRM House

Malthouse, Edward C.; Haenlein, Michael; Skiera, Bernd; Wege, Egbert; Zhang, Michael

JOURNAL OF INTERACTIVE MARKETING/NOV 2013

 

 

 

 

 

10

88

Organizational innovation as an enabler of technological innovation capabilities and firm performance

Cannson, Cesar; Villar-Lopez, Ana

JOURNAL OF BUSINESS RESEARCH/JAN 2014

 

 

 

 

 

11

84

Social Media Metrics - A Framework and Guidelines for Managing Social Media

Peters, Kay; Chen, Yubo; Kaplan, Andreas M.; Ognibeni, Bjoern; Pauwels, Koen

JOURNAL OF INTERACTIVE MARKETING/NOV 2013

 

 

 

 

 

12

80

Applying complexity theory to deepen service dominant logic: Configural analysis of customer experience-and-outcome assessments of professional services for personal transformations

Wu, Pei-Ling; Yeh, Shih-Shuo; Huan, Tzung-Cheng (T. C. ); Woodside, Arch G.

JOURNAL OF BUSINESS RESEARCH/AUG 2014

 

 

 

 

 

13

77

The Impact of Corporate Sustainability on Organizational Processes and Performance

Eccles, Robert G.; Ioannou, Ioannis; Serafeim, George

MANAGEMENT SCIENCE/NOV 2014

 

 

 

 

 

14

75

Advertiser Risk Taking, Campaign Originality, and Campaign Performance

Wang, Guangping; Dou, Wenyu; Li, Hairong; Zhou, Nan

JOURNAL OF ADVERTISING/2013

 

 

 

 

 

15

74

From Multi-Channel Retailing to Omni-Channel Retailing Introduction to the Special Issue on Multi-Channel Retailing

Verhoef, Peter C.; Kannan, P. K.; Inman, J. Jeffrey

JOURNAL OF RETAILING/JUN 2015

 

 

 

 

 

15

74

Financial Literacy, Financial Education, and Downstream Financial Behaviors

Fernandes, Daniel; Lynch, John G., Jr.; Netemeyer, Richard G.

MANAGEMENT SCIENCE/AUG 2014

 

 

 

 

 

15

74

When the Recipe Is More Important Than the Ingredients: A Qualitative Comparative Analysis (QCA) of Service Innovation Configurations

Ordanini, Andrea; Parasuraman, A.; Rubera, Gaia

JOURNAL OF SERVICE RESEARCH/MAY 2014

 

 

 

 

 

15

74

Managing Brands in the Social Media Environment

Gensler, Sonja; Voelckner, Franziska; Liu-Thompkins, Yuping; Wiertz, Caroline

JOURNAL OF INTERACTIVE MARKETING/NOV 2013

 

 

 

 

 

19

71

Coopetition-Quo vadis? Past accomplishments and future challenges

Bengtsson, Maria; Kock, Soren

INDUSTRIAL MARKETING MANAGEMENT/FEB 2014

 

 

 

 

 

20

69

How does corporate social responsibility contribute to firm financial performance? The mediating role of competitive advantage, reputation, and customer satisfaction

Saeidi, Sayedeh Parastoo; Sofian, Saudah; Saeidi, Parvaneh; Saeidi, Sayyedeh Parisa; Saaeidi, Seyyed Alireza

JOURNAL OF BUSINESS RESEARCH/FEB 2015

 

 

 

 

 

20

69

Social media technology usage and customer relationship performance: A capabilities-based examination of social CRM

Trainor, Kevin J.; Andzulis, James (Mick); Rapp, Adam; Agnihotri, Raj

JOURNAL OF BUSINESS RESEARCH/JUN 2014

 

 

 

 

 

20

69

The future of research on entrepreneurial intentions

Fayolle, Alain; Linan, Francisco

JOURNAL OF BUSINESS RESEARCH/MAY 2014

 

 

 

 

 

 

 

 

 

 

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