Shuganís Top20 Marketing Meta Journal

 at the University of Florida

 

 

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Shuganís Top 20 Marketing Meta-Journal (Most Cited Marketing Articles)

 

 

Introduction:

With high-powered search-engines, individual journals become less relevant.†† Rather than browsing the latest issue, researchers can search for peer-reviewed articles in their often narrow specialties.Although efficient, researchers may be less aware of hot topics outside their specialty.

This website (www.marketingscience.org) hopes to mitigate that problem by publishing a meta-journal.It allows marketing researchers to view the latest high-impact articles across all marketing journals.To insure objectivity, we evaluate impact using traditional data from the Social Science Citation Index (SSCI, SCI-EXPANDED, A&HCI).We include journals based on Google Scholarís journal h5-index.We define marketing journals as scholarly journals either with relevant keywords in their title or with a marketing department.That list is here.Each meta-journal issue contains the top 20 most cited marketing articles as defined by web-of-science (e.g., reviews are not articles) in a four-year moving window.This recent window should still be sufficiently long to ensure both stability (>30 cites per article) and variation (i.e., new articles) across months given SSCI weekly updates.Note:When articles tie (on number of citations), the latest article is ranked first.S. Shugan

 

 

 

Volume 5 Issue 7 July 2018 Top 20 Articles published after 7/1/2014 (cites as of 7/31/2018)

 

 

Rank

Cites

Article Title

Authors

Journal/Year

1

536

A new criterion for assessing discriminant validity in variance-based structural equation modeling

Henseler, Jorg; Ringle, Christian M.; Sarstedt, Marko

JOURNAL OF THE ACADEMY OF MARKETING SCIENCE/JAN 2015

 

 

 

 

 

2

274

You are what you can access: Sharing and collaborative consumption online

Belk, Russell

JOURNAL OF BUSINESS RESEARCH/AUG 2014

 

 

 

 

 

3

224

Institutions and axioms: an extension and update of service-dominant logic

Vargo, Stephen L.; Lusch, Robert F.

JOURNAL OF THE ACADEMY OF MARKETING SCIENCE/JAN 2016

 

 

 

 

 

4

174

How Smart, Connected Products Are Transforming Competition

Porter, Michael E.; Heppelmann, James E.

HARVARD BUSINESS REVIEW/NOV 2014

 

 

 

 

 

5

151

The Role of Customer Engagement Behavior in Value Co-Creation: A Service System Perspective

Jaakkola, Elina; Alexander, Matthew

JOURNAL OF SERVICE RESEARCH/AUG 2014

 

 

 

 

 

6

148

From Multi-Channel Retailing to Omni-Channel Retailing Introduction to the Special Issue on Multi-Channel Retailing

Verhoef, Peter C.; Kannan, P. K.; Inman, J. Jeffrey

JOURNAL OF RETAILING/JUN 2015

 

 

 

 

 

7

126

Embrace perform model: Complexity theory, contrarian case analysis, and multiple realities

Woodside, Arch G.

JOURNAL OF BUSINESS RESEARCH/DEC 2014

 

 

 

 

 

8

117

Financial Literacy, Financial Education, and Downstream Financial Behaviors

Fernandes, Daniel; Lynch, John G., Jr.; Netemeyer, Richard G.

MANAGEMENT SCIENCE/AUG 2014

 

 

 

 

 

9

116

The Impact of Corporate Sustainability on Organizational Processes and Performance

Eccles, Robert G.; Ioannou, Ioannis; Serafeim, George

MANAGEMENT SCIENCE/NOV 2014

 

 

 

 

 

10

104

Applying complexity theory to deepen service dominant logic: Configural analysis of customer experience-and-outcome assessments of professional services for personal transformations

Wu, Pei-Ling; Yeh, Shih-Shuo; Huan, Tzung-Cheng (T. C. ); Woodside, Arch G.

JOURNAL OF BUSINESS RESEARCH/AUG 2014

 

 

 

 

 

11

99

How does corporate social responsibility contribute to firm financial performance? The mediating role of competitive advantage, reputation, and customer satisfaction

Saeidi, Sayedeh Parastoo; Sofian, Saudah; Saeidi, Parvaneh; Saeidi, Sayyedeh Parisa; Saaeidi, Seyyed Alireza

JOURNAL OF BUSINESS RESEARCH/FEB 2015

 

 

 

 

 

12

91

Collaborative consumption: determinants of satisfaction and the likelihood of using a sharing economy option again

Moehlmann, Mareike

JOURNAL OF CONSUMER BEHAVIOUR/MAY-JUN 2015

 

 

 

 

 

13

89

Innovation through institutionalization: A service ecosystems perspective

Vargo, Stephen L.; Wieland, Heiko; Akaka, Melissa Archpru

INDUSTRIAL MARKETING MANAGEMENT/JAN 2015

 

 

 

 

 

14

88

Social Networks, Personalized Advertising, and Privacy Controls

Tucker, Catherine E.

JOURNAL OF MARKETING RESEARCH/OCT 2014

 

 

 

 

 

15

78

Discriminant validity testing in marketing: an analysis, causes for concern, and proposed remedies

Voorhees, Clay M.; Brady, Michael K.; Calantone, Roger; Ramirez, Edward

JOURNAL OF THE ACADEMY OF MARKETING SCIENCE/JAN 2016

 

 

 

 

 

16

77

Creative Strategies in Social Media Marketing: An Exploratory Study of Branded Social Content and Consumer Engagement

Ashley, Christy; Tuten, Tracy

PSYCHOLOGY & MARKETING/JAN 2015

 

 

 

 

 

17

75

Understanding Customer Experience Throughout the Customer Journey

Lemon, Katherine N.; Verhoef, Peter C.

JOURNAL OF MARKETING/NOV 2016

 

 

 

 

 

18

72

Organizational culture, innovation, and performance: A test of Schein's model

Hogan, Suellen J.; Coote, Leonard V.

JOURNAL OF BUSINESS RESEARCH/AUG 2014

 

 

 

 

 

19

70

Forecasting the Equity Risk Premium: The Role of Technical Indicators

Neely, Christopher J.; Rapach, David E.; Tu, Jun; Zhou, Guofu

MANAGEMENT SCIENCE/JUL 2014

 

 

 

 

 

20

69

The Asset-Pricing Implications of Government Economic Policy Uncertainty

Brogaard, Jonathan; Detzel, Andrew

MANAGEMENT SCIENCE/JAN 2015

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

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Warrington College of Business, University of Florida, Gainesville, FL 32611-7155

email: steven.shugan<at>warrington.ufl.edu
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