Shuganís Top20 Marketing Meta Journal

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Shuganís Top 20 Marketing Meta-Journal (Most Cited Marketing Articles)

 

Introduction:

With high-powered search-engines, individual journals become less relevant.†† Rather than browsing the latest issue, researchers can search for peer-reviewed articles in their often narrow specialties.Although efficient, researchers may be less aware of hot topics outside their specialty.

This website (www.marketingscience.org) hopes to mitigate that problem by publishing a meta-journal.It allows marketing researchers to view the latest high-impact articles across all marketing journals.To insure objectivity, we evaluate impact using traditional data from the Social Science Citation Index (SSCI, SCI-EXPANDED, A&HCI).We include journals based on Google Scholarís journal h5-index.We define marketing journals as scholarly journals either with relevant keywords in their title or with a marketing department.That list is here.Each meta-journal issue contains the top 20 most cited marketing articles in a four-year moving window.This recent window should still be sufficiently long to ensure both stability (>30 cites per article) and variation (i.e., new articles) across months given SSCI weekly updates.Note:When articles tie (on number of citations), the latest article is ranked first.S. Shugan

 

Volume 2 Issue 5 May 2015 Top 20 Articles published after 5/1/2011(cites as of 5/31/2015)

 

Rank

Cites

Article Title

Authors

Journal/Year

1

151

An assessment of the use of partial least squares structural equation modeling in marketing research

Hair, Joe F.; Marko Sarstedt; Christian M. Ringle; Jeannette A. Mena

JOURNAL OF THE ACADEMY OF MARKETING SCIENCE / MAY 2012

2

98

Specification, evaluation, and interpretation of structural equation models

Bagozzi, Richard P.; Yi, Youjae

JOURNAL OF THE ACADEMY OF MARKETING SCIENCE/ JAN 2012

3

69

What Makes Online Content Viral?

Berger, Jonah; Milkman, Katherine L.

JOURNAL OF MARKETING RESEARCH / APR 2012

4

69

Creating Social Contagion Through Viral Product Design: A Randomized Trial of Peer Influence in Networks

Aral, Sinan; Walker, Dylan

MANAGEMENT SCIENCE / SEP 2011

5

59

Incentives and Problem Uncertainty in Innovation Contests: An Empirical Analysis

Boudreau, Kevin J.; Lacetera, Nicola; Lakhani, Karim R.

MANAGEMENT SCIENCE / MAY 2011

 

6

53

Hybrid Offerings: How Manufacturing Firms Combine Goods and Services Successfully

Ulaga, Wolfgang; Reinartz, Werner J.

JOURNAL OF MARKETING / NOV 2011

7

52

Customer Engagement: Conceptual Domain, Fundamental Propositions, and Implications for Research

Brodie, Roderick J.; Hollebeek, Linda D.; Juric, Biljana; Ilic, Ana

JOURNAL OF SERVICE RESEARCH / AUG 2011

 

 

 

8

49

White Lies

Erat, Sanjiv; Gneezy, Uri

MANAGEMENT SCIENCE / APR 2012

 

 

 

9

49

Impact of Emerging Markets on Marketing: Rethinking Existing Perspectives and Practices

Sheth, Jagdish N.

JOURNAL OF MARKETING / JUL 2011

 

10

48

STRATEGY & COMPETITION Big Data: The Management Revolution

McAfee, Andrew; Brynjolfsson, Erik

HARVARD BUSINESS REVIEW / OCT 2012

11

47

Network Effects and Personal Influences: The Diffusion of an Online Social Network

Katona, Zsolt; Zubcsek, Peter Pal; Sarvary, Miklos

JOURNAL OF MARKETING RESEARCH / JUN 2011

12

45

What Drives Immediate and Ongoing Word of Mouth?

Berger, Jonah; Schwartz, Eric M.

JOURNAL OF MARKETING RESEARCH / OCT 2011

13

43

Brand Love

Batra, Rajeev; Ahuvia, Aaron; Bagozzi, Richard P.

JOURNAL OF MARKETING / MAR 2012

 

 

 

14

43

Closing the Marketing Capabilities Gap

Day, George S.

JOURNAL OF MARKETING / JUL 2011

15

41

Goodbye Pareto Principle, Hello Long Tail: The Effect of Search Costs on the Concentration of Product Sales

Brynjolfsson, Erik; Hu, Yu (Jeffrey); Simester, Duncan

MANAGEMENT SCIENCE / AUG 2011

16

40

Reinventing Marketing to Manage the Environmental Imperative

Kotler, Philip

JOURNAL OF MARKETING / JUL 2011

17

40

The Value of Social Dynamics in Online Product Ratings Forums

Moe, Wendy W.; Trusov, Michael

JOURNAL OF MARKETING RESEARCH / JUN 2011

18

39

Seeding Strategies for Viral Marketing: An Empirical Comparison

Hinz, Oliver; Skiera, Bernd; Barrot, Christian; Becker, Jan U.

JOURNAL OF MARKETING / NOV 2011

19

38

Advertiser Risk Taking, Campaign Originality, and Campaign Performance

Wang, Guangping; Dou, Wenyu; Li, Hairong; Zhou, Nan

JOURNAL OF ADVERTISING / 2013

 

 

20

38

A Dynamic Model of Sponsored Search Advertising

Yao, Song; Mela, Carl F.

MARKETING SCIENCE / MAY-JUN 2011

 

 

 

 

 

 

 

 

 

 

 

 

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