Shuganís Top20 Marketing Meta Journal

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Shuganís Top 20 Marketing Meta-Journal (Most Cited Marketing Articles)

 

Introduction:

With high-powered search-engines, individual journals become less relevant.†† Rather than browsing the latest issue, researchers can search for peer-reviewed articles in their often narrow specialties.Although efficient, researchers may be less aware of hot topics outside their specialty.

This website (www.marketingscience.org) hopes to mitigate that problem by publishing a meta-journal.It allows marketing researchers to view the latest high-impact articles across all marketing journals.To insure objectivity, we evaluate impact using traditional data from the Social Science Citation Index (SSCI, SCI-EXPANDED, A&HCI).We include journals based on Google Scholarís journal h5-index.We define marketing journals as scholarly journals either with relevant keywords in their title or with a marketing department.That list is here.Each meta-journal issue contains the top 20 most cited marketing articles as defined by web-of-science (e.g., reviews are not articles) in a four-year moving window.This recent window should still be sufficiently long to ensure both stability (>30 cites per article) and variation (i.e., new articles) across months given SSCI weekly updates.Note:When articles tie (on number of citations), the latest article is ranked first.S. Shugan

Maintained by Qiaoni Shi;However, S. Shugan is responsible for all errors and omissions.

Volume 7 Issue 10 October 2020 Top 20 Articles published after 10/1/2016 (cites as of 10/31/2020)†††††

Rank

Cites

Article Title

Authors

Journal/Year

1

598

Understanding Customer Experience Throughout the Customer Journey

Lemon, Katherine N.; Verhoef, Peter C.

JOURNAL OF MARKETING/NOV 2016

 

 

 

 

 

2

461

The Rise of the Sharing Economy: Estimating the Impact of Airbnb on the Hotel Industry

Zervas, Georgios; Proserpio, Davide; Byers, John W.

JOURNAL OF MARKETING RESEARCH/OCT 2017

 

 

 

 

 

3

307

Critical analysis of Big Data challenges and analytical methods

Sivarajah, Uthayasankar; Kamal, Muhammad Mustafa; Irani, Zahir; Weerakkody, Vishanth

JOURNAL OF BUSINESS RESEARCH/JAN 2017

 

 

 

 

 

4

304

Estimation issues with PLS and CBSEM: Where the bias lies!

Sarstedt, Marko; Hair, Joseph F.; Ringle, Christian M.; Thiele, Kai O.; Gudergan, Siegfried P.

JOURNAL OF BUSINESS RESEARCH/OCT 2016

 

 

 

 

 

5

286

Big data analytics and firm performance: Effects of dynamic capabilities

Wamba, Samuel Fosso; Gunasekaran, Angappa; Akter, Shahriar; Ren, Steven Ji-fan; Dubey, Rameshwar; Childe, Stephen J.

JOURNAL OF BUSINESS RESEARCH/JAN 2017

 

 

 

 

 

6

264

THE TRUTH ABOUT BLOCKCHAIN

Lansiti, Marco; Lakhani, Karin R.

HARVARD BUSINESS REVIEW/JAN-FEB 2017

 

 

 

 

 

7

251

Customer engagement: the construct, antecedents, and consequences

Pansari, Anita; Kumar, V.

JOURNAL OF THE ACADEMY OF MARKETING SCIENCE/MAY 2017

 

 

 

 

 

8

210

Service-dominant logic 2025

Vargo, Stephen L.; Lusch, Robert F.

INTERNATIONAL JOURNAL OF RESEARCH IN MARKETING/MAR 2017

 

 

 

 

 

9

202

An Analysis of Data Quality: Professional Panels, Student Subject Pools, and Amazon's Mechanical Turk

Kees, Jeremy; Berry, Christopher; Burton, Scot; Sheehan, Kim

JOURNAL OF ADVERTISING/2017

 

 

 

 

 

10

197

Mirror, mirror on the wall: a comparative evaluation of composite-based structural equation modeling methods

Hair, Joseph F.; Hult, G. Tomas M.; Ringle, Christian M.; Sarstedt, Marko; Thiele, Kai Oliver

JOURNAL OF THE ACADEMY OF MARKETING SCIENCE/SEP 2017

 

 

 

 

 

10

197

A Thematic Exploration of Digital, Social Media, and Mobile Marketing: Research Evolution from 2000 to 2015 and an Agenda for Future Inquiry

Lamberton, Cait; Stephen, Andrew T.

JOURNAL OF MARKETING/NOV 2016

 

 

 

 

 

12

190

The Future of Retailing

Grewal, Dhruv; Roggeveen, Anne L.; Nordfalt, Jens

JOURNAL OF RETAILING/MAR 2017

 

 

 

 

 

13

186

Big data and predictive analytics for supply chain and organizational performance

Gunasekaran, Angappa; Papadopoulos, Thanos; Dubey, Rameshwar; Wamba, Samuel Fosso; Childe, Stephen J.; Hazen, Benjamin; Akter, Shahriar

JOURNAL OF BUSINESS RESEARCH/JAN 2017

 

 

 

 

 

14

169

Bridging Design and Behavioral Research With Variance-Based Structural Equation Modeling

Henseler, Jorg

JOURNAL OF ADVERTISING/2017

 

 

 

 

 

15

167

Toward a theory of customer engagement marketing

Harmeling, Colleen M.; Moffett, Jordan W.; Arnold, Mark J.; Carlson, Brad D.

JOURNAL OF THE ACADEMY OF MARKETING SCIENCE/MAY 2017

 

 

 

 

 

16

163

S-D logic-informed customer engagement: integrative framework, revised fundamental propositions, and application to CRM

Hollebeek, Linda D.; Srivastava, Rajendra K.; Chen, Tom

JOURNAL OF THE ACADEMY OF MARKETING SCIENCE/JAN 2019

 

 

 

 

 

17

160

Fake It Till You Make It: Reputation, Competition, and Yelp Review Fraud

Luca, Michael; Zervas, Georgios

MANAGEMENT SCIENCE/DEC 2016

 

 

 

 

 

18

149

The elephant in the room: Predictive performance of PLS models

Shmueli, Galit; Ray, Soumya; Estrada, Juan Manuel Velasquez; Chatla, Suneel Babu

JOURNAL OF BUSINESS RESEARCH/OCT 2016

 

 

 

 

 

19

145

Going Native: Effects of Disclosure Position and Language on the Recognition and Evaluation of Online Native Advertising

Wojdynski, Bartosz W.; Evans, Nathaniel J.

JOURNAL OF ADVERTISING/2016

 

 

 

 

 

20

144

Artificial Intelligence in Service

Huang, Ming-Hui; Rust, Roland T.

JOURNAL OF SERVICE RESEARCH/MAY 2018

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

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Warrington College of Business, University of Florida, Gainesville, FL 32611-7155

email: steven.shugan<at>warrington.ufl.edu
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