Shuganís Top20 Marketing Meta Journal

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Shuganís Top 20 Marketing Meta-Journal (Most Cited Marketing Articles)

 

Introduction:

With high-powered search-engines, individual journals become less relevant.†† Rather than browsing the latest issue, researchers can search for peer-reviewed articles in their often narrow specialties.Although efficient, researchers may be less aware of hot topics outside their specialty.

This website (www.marketingscience.org) hopes to mitigate that problem by publishing a meta-journal.It allows marketing researchers to view the latest high-impact articles across all marketing journals.To insure objectivity, we evaluate impact using traditional data from the Social Science Citation Index (SSCI, SCI-EXPANDED, A&HCI).We include journals based on Google Scholarís journal h5-index.We define marketing journals as scholarly journals either with relevant keywords in their title or with a marketing department.That list is here.Each meta-journal issue contains the top 20 most cited marketing articles in a four-year moving window.This recent window should still be sufficiently long to ensure both stability (>30 cites per article) and variation (i.e., new articles) across months given SSCI weekly updates.Note:When articles tie (on number of citations), the latest article is ranked first.S. Shugan

 

Volume 1 Issue 11 November 2014 Top 20 Articles published after 11/1/2010(cites as of 11/30/2014)

 

Rank

Cites

Article Title

Authors

Journal/Year

1

183

Creating Shared Value

Porter, Michael E.; Kramer, Mark R.

HARVARD BUSINESS REVIEW / JAN-FEB 2011

2

97

An assessment of the use of partial least squares structural equation modeling in marketing research

Hair, Joe F.; Marko Sarstedt; Christian M. Ringle; Jeannette A. Mena

JOURNAL OF THE ACADEMY OF MARKETING SCIENCE / MAY 2012

3

87

Opinion Leadership and Social Contagion in New Product Diffusion

Iyengar, Raghuram; Van den Bulte, Christophe; Valente, Thomas W.

MARKETING SCIENCE / MAR-APR 2011

4

86

It's all B2B ... and beyond: Toward a systems perspective of the market

Vargo, Stephen L.; Lusch, Robert F.

INDUSTRIAL MARKETING MANAGEMENT / FEB 2011

5

68

Specification, evaluation, and interpretation of structural equation models

Bagozzi, Richard P.; Yi, Youjae

JOURNAL OF THE ACADEMY OF MARKETING SCIENCE/ JAN 2012

 

6

57

Expanding understanding of service exchange and value co-creation: a social construction approach

Edvardsson, Bo; Tronvoll, Bard; Gruber, Thorsten

JOURNAL OF THE ACADEMY OF MARKETING SCIENCE / APR 2011

7

54

The Effects of Business and Political Ties on Firm Performance: Evidence from China

Sheng, Shibin; Zhou, Kevin Zheng; Li, Julie Juan

JOURNAL OF MARKETING / JAN 2011  

 

 

 

8

52

Brand Attachment and Brand Attitude Strength: Conceptual and Empirical Differentiation of Two Critical Brand Equity Drivers

Whan Park; C., Deborah J. MacInnis; Joseph Priester; Andreas B. Eisingerich; Dawn Iacobucci

JOURNAL OF MARKETING / NOV 2010

 

 

 

9

51

Creating Social Contagion Through Viral Product Design: A Randomized Trial of Peer Influence in Networks

Aral, Sinan; Walker, Dylan

MANAGEMENT SCIENCE / SEP 2011

 

10

48

What Makes Online Content Viral?

Berger, Jonah; Milkman, Katherine L.

JOURNAL OF MARKETING RESEARCH / APR 2012

11

47

Ovulation, Female Competition, and Product Choice: Hormonal Influences on Consumer Behavior

Durante, Kristina M.; Griskevicius, Vladas; Hill, Sarah E.; Perilloux, Carin; Li, Norman P.

JOURNAL OF CONSUMER RESEARCH / APR 2011  

12

44

Incentives and Problem Uncertainty in Innovation Contests: An Empirical Analysis

Boudreau, Kevin J.; Lacetera, Nicola; Lakhani, Karim R.

MANAGEMENT SCIENCE / MAY 2011

13

44

What Makes Them Tick? Employee Motives and Firm Innovation

Sauermann, Henry; Cohen, Wesley M.

MANAGEMENT SCIENCE / DEC 2010

 

 

 

14

42

A service perspective on business relationships: The value creation, interaction and marketing interface

Gronroos, Christian

INDUSTRIAL MARKETING MANAGEMENT / FEB 2011

15

40

Customer Engagement: Conceptual Domain, Fundamental Propositions, and Implications for Research

Brodie, Roderick J.; Hollebeek, Linda D.; Juric, Biljana; Ilic, Ana

JOURNAL OF SERVICE RESEARCH / AUG 2011

16

40

Innovation, organizational learning, and performance

Jimenez-Jimenez, Daniel; Sanz-Valle, Raquel

JOURNAL OF BUSINESS RESEARCH / APR 2011

17

39

Network Effects and Personal Influences: The Diffusion of an Online Social Network

Katona, Zsolt; Zubcsek, Peter Pal; Sarvary, Miklos

JOURNAL OF MARKETING RESEARCH / JUN 2011

18

38

Hybrid Offerings: How Manufacturing Firms Combine Goods and Services Successfully

Ulaga, Wolfgang; Reinartz, Werner J.

JOURNAL OF MARKETING / NOV 2011

19

38

Practice-ing behaviour change: Applying social practice theory to pro-environmental behaviour change

Hargreaves, Tom

JOURNAL OF CONSUMER CULTURE / MAR 2011

 

 

20

38

Subtle Signals of Inconspicuous Consumption

Berger, Jonah; Ward, Morgan

JOURNAL OF CONSUMER RESEARCH / DEC 2010

 

 

 

 

 

 

 

 

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