Shuganís Top20 Marketing Meta Journal

 at the University of Florida

 

 

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Shuganís Top 20 Marketing Meta-Journal (Most Cited Marketing Articles)

 

 

Introduction:

With high-powered search-engines, individual journals become less relevant.†† Rather than browsing the latest issue, researchers can search for peer-reviewed articles in their often narrow specialties.Although efficient, researchers may be less aware of hot topics outside their specialty.

This website (www.marketingscience.org) hopes to mitigate that problem by publishing a meta-journal.It allows marketing researchers to view the latest high-impact articles across all marketing journals.To insure objectivity, we evaluate impact using traditional data from the Social Science Citation Index (SSCI, SCI-EXPANDED, A&HCI).We include journals based on Google Scholarís journal h5-index.We define marketing journals as scholarly journals either with relevant keywords in their title or with a marketing department.That list is here.Each meta-journal issue contains the top 20 most cited marketing articles in a four-year moving window.This recent window should still be sufficiently long to ensure both stability (>30 cites per article) and variation (i.e., new articles) across months given SSCI weekly updates.Note:When articles tie (on number of citations), the latest article is ranked first.S. Shugan

 

 

 

Volume 3 Issue 5 May 2016 Top 20 Articles published after 5/1/2012(cites as of 5/31/2016)††† click here for past issues

 

Rank

Cites

Article Title

Authors

Journal/Year

1

297

An assessment of the use of partial least squares structural equation modeling in marketing research

Hair, Joe F.; Sarstedt, Marko; Ringle, Christian M.; Mena, Jeannette A.

JOURNAL OF THE ACADEMY OF MARKETING SCIENCE/MAY 2012

2

122

Moving beyond multiple regression analysis to algorithms: Calling for adoption of a paradigm shift from symmetric to asymmetric thinking in data analysis and crafting theory

Woodside, Arch G.

JOURNAL OF BUSINESS RESEARCH/APR 2013

3

102

STRATEGY & COMPETITION Big Data: The Management Revolution

McAfee, Andrew; Brynjolfsson, Erik

HARVARD BUSINESS REVIEW/OCT 2012

4

96

Critical service logic: making sense of value creation and co-creation

Gronroos, Christian; Voima, Paivi

JOURNAL OF THE ACADEMY OF MARKETING SCIENCE/MAR 2013

5

92

Consumer engagement in a virtual brand community: An exploratory analysis

Brodie, Roderick J.; Ilic, Ana; Juric, Biljana; Hollebeek, Linda

JOURNAL OF BUSINESS RESEARCH/JAN 2013

6

85

Spotlights, Floodlights, and the Magic Number Zero: Simple Effects Tests in Moderated Regression

Spiller, Stephen A.; Fitzsimons, Gavan J.; Lynch, John G., Jr.; McClelland, Gary H.

JOURNAL OF MARKETING RESEARCH/APR 2013

7

61

Health Care Customer Value Cocreation Practice Styles

McColl-Kennedy, Janet R.; Vargo, Stephen L.; Dagger, Tracey S.; Sweeney, Jillian C.; van Kasteren, Yasmin

JOURNAL OF SERVICE RESEARCH/NOV 2012

8

59

Crowdsourcing New Product Ideas over Time: An Analysis of the Dell IdeaStorm Community

Bayus, Barry L.

MANAGEMENT SCIENCE/JAN 2013

9

58

Popularity of Brand Posts on Brand Fan Pages: An Investigation of the Effects of Social Media Marketing

de Vries, Lisette; Gensler, Sonja; Leeflang, Peter S. H.

JOURNAL OF INTERACTIVE MARKETING/MAY 2012

9

58

Guidelines for choosing between multi-item and single-item scales for construct measurement: a predictive validity perspective

Diamantopoulos, Adamantios; Sarstedt, Marko; Fuchs, Christoph; Wilczynski, Petra; Kaiser, Sebastian

JOURNAL OF THE ACADEMY OF MARKETING SCIENCE/MAY 2012

11

55

Advertiser Risk Taking, Campaign Originality, and Campaign Performance

Wang, Guangping; Dou, Wenyu; Li, Hairong; Zhou, Nan

JOURNAL OF ADVERTISING/2013

12

54

Firm Innovativeness and Its Performance Outcomes: A Meta-Analytic Review and Theoretical Integration

Rubera, Gaia; Kirca, Ahmet H.

JOURNAL OF MARKETING/MAY 2012

13

49

The IKEA effect: When labor leads to love

Norton, Michael I.; Mochon, Daniel; Ariely, Dan

JOURNAL OF CONSUMER PSYCHOLOGY/JUL 2012

14

46

The Strategy That Will Fix Health Care

Porter, Michael E.; Lee, Thomas H.

HARVARD BUSINESS REVIEW/OCT 2013

15

45

Access-Based Consumption: The Case of Car Sharing

Bardhi, Fleura; Eckhardt, Giana M.

JOURNAL OF CONSUMER RESEARCH/DEC 2012

15

45

How Does Brand-related User-generated Content Differ across YouTube, Facebook, and Twitter?

Smith, Andrew N.; Fischer, Eileen; Chen Yongjian

JOURNAL OF INTERACTIVE MARKETING/MAY 2012

17

44

Transformative service research: An agenda for the future

Anderson, Laurel; Ostrom, Amy L.; Corus, Canan; Fisk, Raymond P.; Gallan, Andrew S.; Giraldo, Mario; Mende, Martin; Mulder, Mark; Rayburn, Steven W.; Rosenbaum, Mark S.; Shirahada, Kunio; Williams, Jerome D.

JOURNAL OF BUSINESS RESEARCH/AUG 2013

17

44

Online Product Opinions: Incidence, Evaluation, and Evolution

Moe, Wendy W.; Schweidel, David A.

MARKETING SCIENCE/MAY-JUN 2012

19

43

Consumer attitude and purchase intention toward green energy brands: The roles of psychological benefits and environmental concern

Hartmann, Patrick; Apaolaza-Ibanez, Vanessa

JOURNAL OF BUSINESS RESEARCH/SEP 2012

20

42

Extended Self in a Digital World

Belk, Russell W.

JOURNAL OF CONSUMER RESEARCH/OCT 2013

 

 

 

 

 

 

 

 

 

 

 

 

 

 

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