Shuganís Top20 Marketing Meta Journal

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Shuganís Top 20 Marketing Meta-Journal (Most Cited Marketing Articles)

 

Introduction:

With high-powered search-engines, individual journals become less relevant.†† Rather than browsing the latest issue, researchers can search for peer-reviewed articles in their often narrow specialties.Although efficient, researchers may be less aware of hot topics outside their specialty.

This website (www.marketingscience.org) hopes to mitigate that problem by publishing a meta-journal.It allows marketing researchers to view the latest high-impact articles across all marketing journals.To insure objectivity, we evaluate impact using traditional data from the Social Science Citation Index (SSCI, SCI-EXPANDED, A&HCI).We include journals based on Google Scholarís journal h5-index.We define marketing journals as scholarly journals either with relevant keywords in their title or with a marketing department.That list is here.Each meta-journal issue contains the top 20 most cited marketing articles in a four-year moving window.This recent window should still be sufficiently long to ensure both stability (>30 cites per article) and variation (i.e., new articles) across months given SSCI weekly updates.Note:When articles tie (on number of citations), the latest article is ranked first.S. Shugan

 

Volume 2 Issue 4 April 2015 Top 20 Articles published after 4/1/2011(cites as of 4/31/2015)

 

Rank

Cites

Article Title

Authors

Journal/Year

1

141

An assessment of the use of partial least squares structural equation modeling in marketing research

Hair, Joe F.; Marko Sarstedt; Christian M. Ringle; Jeannette A. Mena

JOURNAL OF THE ACADEMY OF MARKETING SCIENCE / MAY 2012

2

104

Opinion Leadership and Social Contagion in New Product Diffusion

Iyengar, Raghuram; Van den Bulte, Christophe; Valente, Thomas W.

MARKETING SCIENCE / MAR-APR 2011

3

94

Specification, evaluation, and interpretation of structural equation models

Bagozzi, Richard P.; Yi, Youjae

JOURNAL OF THE ACADEMY OF MARKETING SCIENCE/ JAN 2012

4

67

Creating Social Contagion Through Viral Product Design: A Randomized Trial of Peer Influence in Networks

Aral, Sinan; Walker, Dylan

MANAGEMENT SCIENCE / SEP 2011

5

67

Expanding understanding of service exchange and value co-creation: a social construction approach

Edvardsson, Bo; Tronvoll, Bard; Gruber, Thorsten

JOURNAL OF THE ACADEMY OF MARKETING SCIENCE / APR 2011

 

6

66

What Makes Online Content Viral?

Berger, Jonah; Milkman, Katherine L.

JOURNAL OF MARKETING RESEARCH / APR 2012

7

55

Ovulation, Female Competition, and Product Choice: Hormonal Influences on Consumer Behavior

Durante, Kristina M.; Griskevicius, Vladas; Hill, Sarah E.; Perilloux, Carin; Li, Norman P.

JOURNAL OF CONSUMER RESEARCH / APR 2011  

 

 

 

8

54

Incentives and Problem Uncertainty in Innovation Contests: An Empirical Analysis

Boudreau, Kevin J.; Lacetera, Nicola; Lakhani, Karim R.

MANAGEMENT SCIENCE / MAY 2011

 

 

 

9

51

Customer Engagement: Conceptual Domain, Fundamental Propositions, and Implications for Research

Brodie, Roderick J.; Hollebeek, Linda D.; Juric, Biljana; Ilic, Ana

JOURNAL OF SERVICE RESEARCH / AUG 2011

 

10

51

Innovation, organizational learning, and performance

Jimenez-Jimenez, Daniel; Sanz-Valle, Raquel

JOURNAL OF BUSINESS RESEARCH / APR 2011

11

50

Hybrid Offerings: How Manufacturing Firms Combine Goods and Services Successfully

Ulaga, Wolfgang; Reinartz, Werner J.

JOURNAL OF MARKETING / NOV 2011

12

47

Impact of Emerging Markets on Marketing: Rethinking Existing Perspectives and Practices

Sheth, Jagdish N.

JOURNAL OF MARKETING / JUL 2011

13

46

White Lies

Erat, Sanjiv; Gneezy, Uri

MANAGEMENT SCIENCE / APR 2012

 

 

 

14

45

Network Effects and Personal Influences: The Diffusion of an Online Social Network

Katona, Zsolt; Zubcsek, Peter Pal; Sarvary, Miklos

JOURNAL OF MARKETING RESEARCH / JUN 2011

15

43

What Drives Immediate and Ongoing Word of Mouth?

Berger, Jonah; Schwartz, Eric M.

JOURNAL OF MARKETING RESEARCH / OCT 2011

16

42

STRATEGY & COMPETITION Big Data: The Management Revolution

McAfee, Andrew; Brynjolfsson, Erik

HARVARD BUSINESS REVIEW / OCT 2012

17

42

Brand Love

Batra, Rajeev; Ahuvia, Aaron; Bagozzi, Richard P.

JOURNAL OF MARKETING / MAR 2012

18

42

Closing the Marketing Capabilities Gap

Day, George S.

JOURNAL OF MARKETING / JUL 2011

19

40

Goodbye Pareto Principle, Hello Long Tail: The Effect of Search Costs on the Concentration of Product Sales

Brynjolfsson, Erik; Hu, Yu (Jeffrey); Simester, Duncan

MANAGEMENT SCIENCE / AUG 2011

 

 

20

40

Se If money doesn't make you happy, then you probably aren't spending it right

Dunn, Elizabeth W.; Gilbert, Daniel T.; Wilson, Timothy D.

JOURNAL OF CONSUMER PSYCHOLOGY / APR 2011

 

 

 

 

 

 

 

 

 

 

 

 

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