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Editorials at Marketing
Science
Editorial pages are NOT
part of the regular Marketing Science page budget. We thank the INFORMS
Society for Marketing Science for paying for all editorial pages.
We also thank the
Society for granting every page supplement requested by the current editor.
Recent
Editorials at Marketing Science
Journal
Policies (Mission Statement)
2007 -Volume 26
Causality,
Unintended Consequences and Deducing Shared Causes (no. 6)
The Editor’s Secrets (no. 5)
It’s
the Findings, Stupid, Not the Assumptions (no. 4)
A
Thanks to the Many Individuals Who Make Publication of Marketing Science
Possible (no. 3)
The
Anna Karenina Bias: Which Variables to Observe? (no. 2)
Does
Good Marketing Cause Bad Unemployment? (no. 1)
2006 -Volume
25
Anti-business
Movies and Folk Marketing (commentary, no.6)
Guest
Editorial: MSI (by Leigh McAlister, no. 6)
Guest
Editorial from a Previous Editor-in-Chief: Comments for 25th Anniversary
Issue of Marketing Science (by Brian T. Ratchford)
Guest
Editorial from a Previous Editor-in-Chief: Twenty-Five Years of Eclectic
Growth in Marketing Science (by John Hauser, no. 6)
Guest
Editorial from a Previous Editor-in-Chief: Reflections of a Former Editor (by
Subrata K. Sen, no. 6)
Fifty
Years of Marketing Science (no. 6)
Who
Is Afraid to Give Freedom of Speech to Marketing Folks? (no. 5)
Thanks
to the Many Individuals Who Make Publication of Marketing Science Possible
(no. 4)
Errors
in the Variables, Unobserved Heterogeneity, and Other Ways of Hiding
Statistical Error (no. 3)
Save Research - Abandon the Case Method of Teaching (no.2)
* A reply by John
Norton, VP, Connaught Group
Are Consumers Rational? Experimental Evidence? (no.1)
2005 -Volume 24
Marketing
and Designing Transaction Games (no. 4)
A Thanks to
the Many Individuals Who Make Publication of Marketing Science Possible (no.
3)
Brand
Loyalty Programs: Are they Shams? (no. 2)
Comments on
Competitive Responsiveness (no. 1)
Marketing Science—Growth and
Evolution (no. 1)
John R. Hauser, Greg Allenby, Frederic H. Murphy, Jagmohan
Raju, Richard Staelin,
Joel Steckel
Competitive
Responsiveness (no. 1)
David J. Reibstein, Dick R. Wittink
2004 -Volume
23
The Impact
of Advancing Technology on Marketing and Academic Research (no. 4)
Thanks to
the Many Individuals Who Make Publication of Marketing Science (no. 3)
Consulting,
Research and Consulting Research (no. 2)
Endogeneity
in Marketing Decision Models (no. 1)
2003 -Volume
22
Journal
Rankings: Save the Outlets for Your Research (no. 4)
Thanks to
the Many Individuals Who Make Publication of Marketing Science Possible (no.
3)
Should
Marketing Scientists Review Manuscripts in Consumer Behavior? (no. 2)
Compartmentalized
Reviews and Other Initiatives (no. 2)
Defining
Interesting Research Problems (no. 1)
2002 -
Volume 21
In Search
of Data (no.4)
Marketing
Science, Models, Monopoly Models and Why We Need Them (no. 3)
Changes in
the Review Process (no.2)
The Mission
of the Journal (no.1)
Replies
Replies to Marketing Science Editorials
YOUR Opinions on Marketing Science
Past Editorials at Marketing
Science
Search
Committee Report (2002) vol. 21 no. 1
Brian Ratchford (2001) vol. 20, no. 4
Brian Ratchford (2001) vol. 20, no. 1
Last
Reflections of the Editor (1998) vol. 17 no. 4
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