Marketing Science
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 at the University of Florida


Spotlighting the Marketplace

At the upper echelon of business and marketing journals, Marketing Science offers cutting-edge research as well as new insights and approaches to current marketing-related problems. Discover the latest findings in the global marketplace supported by detailed results prepared through rigorous scientific methodology and reviewed by prestigious scholars in the field of marketing science.  Marketing Science provides help for marketing decision-makers and a deeper understanding of marketing phenomena. Topics include new product decisions, pricing decisions, advertising decisions, product-line management, forecasting, competitive strategy, services marketing, targetability, segmentation, strategic marketing decisions, consumer choice modeling, salesforce management, models of consumer perceptions of physical stimuli, purchase behavior, impact of electronic commerce on markets, advertising and promotion analysis, market research, and interactions between manufacturers and retailers. Articles often feature mathematical models, game theory, multivariate analyses, econometric techniques, psychometric approaches and choice models. Quarterly.



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2002 University of Florida

Last updated on Friday, January 17, 2003. 2001 University of Florida