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The Process

We first evaluate all manuscripts on readability and whether they provide a significant original contribution on an important topic. The specific contribution may differ by the type of manuscript. Particular topics get special attention. Given that the manuscript passes this initial evaluation, the editor-in-chief assigns reviewers and an area editor. Next, reviewers will evaluate the quality of the logic, methods and evidence found in the manuscript. The reviewers also determine whether the manuscript is missing critical information necessary for a complete review. Reviews are sent to the Area editor for recommendations. The reviewers and the Area Editor provide constructive, fair, and timely reviews with the goal of identifying the best of these submissions for ultimate publication in the Journal. Finally, the editor-in-chief makes a decision on the manuscript. All reviews are double blind and anonymous participants only play advisory roles.  We encourage reviewers to be constructive, fair, and timely with the goal of identifying the best of these submissions for ultimate publication.  

Anonymity and The Review Process at Marketing Science

The review process at Marketing Science is double blind.  Authors identities are only known to the editor.  For details, see our second editorial.

 

 

 

 

©2003 University of Florida

Last updated on Thursday, June 03, 2004. ©2001 University of Florida