Shugan’s Top20 Marketing Meta Journal

 at the University of Florida

 

 

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Shugan’s Top 20 Marketing Meta-Journal (Most Cited Marketing Articles)

 

 

Introduction:

With high-powered search-engines, individual journals become less relevant.   Rather than browsing the latest issue, researchers can search for peer-reviewed articles in their often narrow specialties.  Although efficient, researchers may be less aware of hot topics outside their specialty.

This website (www.marketingscience.org) hopes to mitigate that problem by publishing a meta-journal.  It allows marketing researchers to view the latest high-impact articles across all marketing journals.  To insure objectivity, we evaluate impact using traditional data from the Social Science Citation Index (SSCI, SCI-EXPANDED, A&HCI).  We include journals based on Google Scholar’s journal h5-index.  We define marketing journals as scholarly journals either with relevant keywords in their title or with a marketing department.  That list is here.  Each meta-journal issue contains the top 20 most cited marketing articles as defined by web-of-science (e.g., reviews are not articles) in a four-year moving window.  This recent window should still be sufficiently long to ensure both stability (>30 cites per article) and variation (i.e., new articles) across months given SSCI weekly updates.  Note:  When articles tie (on number of citations), the latest article is ranked first.   S. Shugan

Maintained by Qiaoni Shi;  However, S. Shugan is responsible for all errors and omissions.

 

 

Volume 6 Issue 7 July 2019 Top 20 Articles published after 7/1/2015 (cites as of 7/31/2019)

 

Rank

Cites

Article Title

Authors

Journal/Year

1

408

Institutions and axioms: an extension and update of service-dominant logic

Vargo, Stephen L.; Lusch, Robert F.

JOURNAL OF THE ACADEMY OF MARKETING SCIENCE/JAN 2016

 

 

 

 

 

2

249

Understanding Customer Experience Throughout the Customer Journey

Lemon, Katherine N.; Verhoef, Peter C.

JOURNAL OF MARKETING/NOV 2016

 

 

 

 

 

3

157

Discriminant validity testing in marketing: an analysis, causes for concern, and proposed remedies

Voorhees, Clay M.; Brady, Michael K.; Calantone, Roger; Ramirez, Edward

JOURNAL OF THE ACADEMY OF MARKETING SCIENCE/JAN 2016

 

 

 

 

 

4

156

Does Corporate Social Responsibility Lead to Superior Financial Performance? A Regression Discontinuity Approach

Flammer, Caroline

MANAGEMENT SCIENCE/NOV 2015

 

 

 

 

 

5

155

The Rise of the Sharing Economy: Estimating the Impact of Airbnb on the Hotel Industry

Zervas, Georgios; Proserpio, Davide; Byers, John W.

JOURNAL OF MARKETING RESEARCH/OCT 2017

 

 

 

 

 

6

130

Estimation issues with PLS and CBSEM: Where the bias lies!

Sarstedt, Marko; Hair, Joseph F.; Ringle, Christian M.; Thiele, Kai O.; Gudergan, Siegfried P.

JOURNAL OF BUSINESS RESEARCH/OCT 2016

 

 

 

 

 

7

126

Critical analysis of Big Data challenges and analytical methods

Sivarajah, Uthayasankar; Kamal, Muhammad Mustafa; Irani, Zahir; Weerakkody, Vishanth

JOURNAL OF BUSINESS RESEARCH/JAN 2017

 

 

 

 

 

8

125

HOW SMART, CONNECTED PRODUCTS ARE TRANSFORMING COMPANIES

Porter, Michael E.; Heppelmann, James E.

HARVARD BUSINESS REVIEW/OCT 2015

 

 

 

 

 

9

119

WHAT IS DISRUPTIVE INNOVATION?

Christensen, Clayton M.; Raynor, Michael; McDonald, Rory

HARVARD BUSINESS REVIEW/DEC 2015

 

 

 

 

 

10

113

Big Data consumer analytics and the transformation of marketing

Erevelles, Sunil; Fukawa, Nobuyuki; Swayne, Linda

JOURNAL OF BUSINESS RESEARCH/FEB 2016

 

 

 

11

110

Big data analytics and firm performance: Effects of dynamic capabilities

Wamba, Samuel Fosso; Gunasekaran, Angappa; Akter, Shahriar; Ren, Steven Ji-fan; Dubey, Rameshwar; Childe, Stephen J.

JOURNAL OF BUSINESS RESEARCH/JAN 2017

 

 

 

 

 

11

110

Common methods variance detection in business research

Fuller, Christie M.; Simmering, Marcia J.; Atinc, Guclu; Atinc, Yasemin; Babin, Barry J.

JOURNAL OF BUSINESS RESEARCH/AUG 2016

 

 

 

 

 

13

103

Value co-creation: concept and measurement

Ranjan, Kumar Rakesh; Read, Stuart

JOURNAL OF THE ACADEMY OF MARKETING SCIENCE/MAY 2016

 

 

 

 

 

14

100

From Social to Sale: The Effects of Firm-Generated Content in Social Media on Customer Behavior

Kumar, Ashish; Bezawada, Ram; Rishika, Rishika; Janakiraman, Ramkumar; Kannan, P. K.

JOURNAL OF MARKETING/JAN 2016

 

 

 

 

 

15

99

A Thematic Exploration of Digital, Social Media, and Mobile Marketing: Research Evolution from 2000 to 2015 and an Agenda for Future Inquiry

Lamberton, Cait; Stephen, Andrew T.

JOURNAL OF MARKETING/NOV 2016

 

 

 

 

 

16

98

Service-dominant logic 2025

Vargo, Stephen L.; Lusch, Robert F.

INTERNATIONAL JOURNAL OF RESEARCH IN MARKETING/MAR 2017

 

 

 

 

 

17

94

Competitive Advantage Through Engagement

Kumar, V.; Pansari, Anita

JOURNAL OF MARKETING RESEARCH/AUG 2016

 

 

 

 

 

18

92

Big data and predictive analytics for supply chain and organizational performance

Gunasekaran, Angappa; Papadopoulos, Thanos; Dubey, Rameshwar; Wamba, Samuel Fosso; Childe, Stephen J.; Hazen, Benjamin; Akter, Shahriar

JOURNAL OF BUSINESS RESEARCH/JAN 2017

 

 

 

 

 

19

90

THE TRUTH ABOUT BLOCKCHAIN

Lansiti, Marco; Lakhani, Karin R.

HARVARD BUSINESS REVIEW/JAN-FEB 2017

 

 

 

 

 

20

86

Assessing Performance Outcomes in Marketing

Katsikeas, Constantine S.; Morgan, Neil A.; Leonidou, Leonidas C.; Hult, G. Tomas M.

JOURNAL OF MARKETING/MAR 2016

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

                                                                                                                                                                                              

 

 

 

 

 

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Warrington College of Business, University of Florida, Gainesville, FL 32611-7155

email: steven.shugan<at>warrington.ufl.edu
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©2014 University of Florida