Steven M. Shugan

McKethan-Matherly Eminent Scholar Chair

and Professor

 

Office:

University of Florida

Warrington College of Business Administration

PO Box 117155
249C STZ
Gainesville, Florida 32611-7155

 

 

Quote:

We laugh at the ignorance of those decades ago while overlooking what those will think decades from now. Knowledge is never settled.

 

 

Contact Information:

 

University of Florida,
Warrington College of Business
Department of Marketing

PO Box 117155 Gainesville FL 32611

Stuzin Hall 249C 

352.273.3276 (Voice)

steven.shugan <at> warrington.ufl.edu

 

Website:

 

http://bear.warrington.ufl.edu/shugan/

http://www.cba.ufl.edu/contact/facultyinfo.asp?WEBID=924

 

 

Meta-Journal:

 

Shugan’s Top 20 Marketing Meta-Journal

   Most Cited Marketing Articles

   http://bear.warrington.ufl.edu/centers/MKS

 

 

Education:

 

PHD - Managerial Economics & Decision Sciences (i.e., Quantitative Methods), 1978 Northwestern University
MBA - Operations Research & Marketing, 1974 Southern Illinois University (Carbondale)
BS - Chemistry & Mathematics, 1973 Southern Illinois University (Carbondale)

 

Work Experience:

 

 

 

1975-1977 Northwestern University, Instructor (as Student)

1977-1979 University of Rochester, Assistant Professor

1979-1982 University of Chicago, Assistant Professor

1982-1992 University of Chicago, Full Professor

1992-present University of Florida, Eminent Scholar, Professor

 

Teaching

 

 

 

New Product Development, Multivariate Analysis, Marketing Models, Computer Science (Only Northwestern), Econometrics (only University Chicago), Marketing Management, Professional Courses,

 

Consulting:

 

 

 

A-B Distributors, Allen, Dyer, Doppelt, Milbrath & Gilchrist, Analysis Group, Apple Inc., Arnstein, Gluck, Lehr & Milligan, Beltone Corporation, Binks Manufacturing, Biogen Corporation, Carlisle Corporation, Cornerstone Research, Eastman Kodak Company, Exxon Enterprises, Fish & Neave, Government of Cyprus (Cyprus), Hakuhodo Inc.,(Tokyo  Japan), Hinshaw, Culbertson, Moelmann, Hoban and Fuller,IMR Research, International Harvester, Jenner & Block, Keebler Company, Kimberly Clark, Kirkland Ellis, Leydig, Voit, Osann and Mayer, Maxwell Sroge Company, Oracle Corporation, Parameter Investigation, Portec Inc., Schiff, Hardin & Waite, Scimed Life Systems, Smith, Hulsey & Busey, Sorkin-Enenstein Research Service,Southgate Distributors, United States Postal System, Wotitzky, Wotitzky, Ross & Goldman, and others

 

Research Interests:

 

Profit vs. Nonprofit institutions in Health Care, Pricing decisions in Real Estate Markets, Product mix and Product line Decisions, Entertainment Marketing, Bundling, Advance-Selling, Markets For Evaluative Information, Models of Selling and Product Policy, Channels of Distribution, Consumer Decision-Making, Analysis of Messy Data, Conjoint Analysis

 

Current Courses:

 

MAR 7626 - Multivariate Statistical Methods

MAR 7666 - Marketing Decision Models

MAR 6816 - Advanced Marketing Management

 

Links:

 

faculty profile
curriculum vitae  
publications on-line

 


Selected

Honors:

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

Recent publications:

 



INFORMS fellow for outstanding lifetime achievement in operations research and the management sciences

ISMS Fellow for cumulative long term contribution to the mission of INFORMS Society for Marketing Science

Gilbert A. Churchill Award for lifetime achievement in the academic study of Marketing Research. UNSW School Distinguished Scholar Award

Paul D. Converse Awards for contributions to marketing through one or more journal articles, books, or a body of work

Rated #1 author in Business for field-adjusted impact (Korkeamäki et al. 2018. Journal of Business Research 84 3 pp.220-232)

Marshall Distinguished Scholar (2005)

Co-editor, Journal of Business (1990-1992)

Editor-in-chief, Marketing Science (2002-2007)

 

Numerous Best Paper Awards (Marketing Science, Journal of Marketing, Journal of Marketing Research, Journal of Retailing)

 

 

Nonprofit Versus For-Profit Health Care Competition: How Service Mix Makes Nonprofit Hospitals More Profitable Journal of Marketing Research, 2020, Vol. 57(2) 193-210

 

Explaining Bundle-Framing Effects with Signaling Theory." with Jihwan Moon, 2018, Marketing Science Vol. 37, no. 4, pp. 668-681.

Product Line Bundling: Why Airlines Bundle High-End While Hotels Bundle Low-End.” with J. Moon,, Q Shi, & NS Kumar, 2016, Marketing Science, Vol 36, No.1, 124-139.

Strategic use of product enhancements: upgrades, add-ons, extras and accessories” in Handbook of Research on New Product Development, Golder and Mitra, eds., Edward Elgar: Northampton, 2018, pp. 207-226.

Theory for Market Growth or Decline Marketing Science”, 2014, Vol. 33, No. 1, pp. 47-65.

 Combining Historical Data with Consumer Intent to View Metrics” with Joffre Swait, 2014, Summer Marketing Educator's Conference Proceedings, Vol 25, pL-2

The Pricing of Services,” in Roland T. Rust and Ming-Hui Huang (Eds.), Handbook of Service Marketing Research, Edward Elgar Publishing Ltd, 2014.

Market Structure Research” in The History of Marketing Science, edited by Russell S Winer, Scott A Neslin, World Scientific Publishing, 2014.

“Why Intuitive Average Can Make Bad Forecasts and Counter-Intuitive Forecasts Can Do Better” with D. Mitra, (paragraph) in Management Insights, Management Science, Vol. 55, no. 1, p. viii-x

Editorial – Database Submission” with Eric T. Bradow (developed new method for dissemination of databases), Marketing Science, Vol. 21, no. 1, p. 7-8.    

Metrics – When and Why Non-Averaging Statistics Work , MANAGEMENT SCIENCE, 2009, Vol. 55, No. 1, pp. 4-15

Think Theory Testing, Not Realism (forthcoming) Marketing Science.

Ignore Successful Followers – Entry is Still Urgent (forthcoming) Journal of Marketing Research.

Relevancy is Robust Prediction not Alleged Realism (forthcoming) Marketing Science.

Editorial: Introduction to the Special Classics Issue Marketing Science, Vol. 27, No. 1, January–February 2008, 9–11.

Advance Selling (with Jinhong Xie) in Vithala R. Rao (Editor), Handbook of Research in Pricing, 2008, Edward Elgar Publishing, Northampton, MA, in press.

Commentary on Defensive Marketing Strategies Marketing Science, 2008, Vol. 27, No. 1, 85-87.

Commentary on Managing Channel Profits, Marketing Science, 2008, Vol. 27, No. 1, 49-51.

Editorial:  Database Submissions [Commentary and Editorial] Marketing Science, 2008, Vol. 27, No. 1, 7-8.

Causality, Unintended Consequences and Deducing Shared Causes [Commentary and Editorial] Marketing Science, 2007, Vol. 26, No. 6, 731–741.

The Editor’s Secrets [Commentary and Editorial] Marketing Science, 2007, Vol. 26, No. 5, 589-595.

It’s the Findings, Stupid, Not the Assumptions? [Commentary and Editorial] Marketing Science, 2007, Vol. 26, No. 4, 449-459.

The Anna Karenina Bias:  Which Variables to Observe? [Commentary and Editorial] Marketing Science, 2007, Vol. 26, No. 2, 145-148.

Does Good Marketing Cause Bad Unemployment? [Extensive editorial] Marketing Science, 2007, Vol. 26, No. 1, 1-17.

Anti-business Movies and Folk Marketing [commentary] Marketing Science, 2006, Vol. 25, No. 6, 681-685.

Who Is Afraid to Give Freedom of Speech to Marketing Folks? (no. 5) [editorial] Marketing Science, 2006, Vol. 25, No. 5, 403-410.

Errors in the Variables, Unobserved Heterogeneity, and Other Ways of Hiding Statistical Error (no. 3) [editorial] Marketing Science, 2006, Vol.25, No.3, 203-216

 

Strategic Service Pricing and Yield Management, (co-authored with Ramarao Desiraju), Journal of Marketing, January 1999, Vol. 63, No. 1, 44-56.

 

 

More …

 

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