UF Economics Department
Marketing Department Faculty Directory

Lyle Brenner


E-mail: lbrenner@ufl.edu

  • Office: 207 BRY
  • Mailing address:

Marketing Department

Warrington College of Business Administration

P.O. Box 117155

University of Florida

Gainesville, FL 32611

  • Tel: (352) 273-3272
  • Fax: (352) 846-0457


Ph.D., Psychology, Stanford University, 1995; M.S., Statistics, Stanford University, 1993; B.A., Psychology, Cornell University, 1990

Interests: consumer and managerial decision making, judgment under uncertainty, consumer reasoning, mathematical psychology, statistics and research methods.

Professor Brenner's research investigates how consumers and managers make predictions, inferences, and decisions. He has published articles on the determinants of overconfident predictions, the evaluation of biased evidence, the assessment of subjective probability, and contextual influences on consumer choices.  He teaches courses in consumer behavior, quantitative methods & statistical modeling, and managerial decision making.

  • Research | Working Papers
  • Courses Taught:  
    • MAR 3503 (Consumer Behavior)
    • MAR 6930 (Consumer & Managerial Decision Making)
    • MAR 5621 (Advanced Managerial Statistics)
    • QMB 3250 (Business Statistics)


Marketing Dept | Warrington College of Business