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JINHONG XIE (谢劲红) (Social media, network effects and marketing strategy, service pricing, national culture effect on new product management) Ph.D., M.S., Carnegie
Mellon University, M.S., The Second Academy of Ministry of Astronautics,
B.S., Tsinghua University. Professor Xie teaches MBA and EMBA Program. She has taught managerial statistics, pricing policy, marketing research, marketing strategy, and international marketing. Her current research interests are consumer social interactions, network effects and standards competition, and innovation strategy. She previously served as an assistant professor at the Simon Graduate School of Business, University of Rochester. Author: 1.
“Should Ad Spending Increase or
Decrease prior to a Recall Announcement? The Marketing-Finance Interface in
Product-Harm Crisis Management” (forthcoming), Journal of Marketing (with Haibing Gao,
Qi Wang, and Kenneth Wilbur). 2.
“The Effect of Probabilistic Selling on the Optimal
Product Mix,” (forthcoming), Journal of Retailing, (with
Scott Fay and Cong Feng)” 3.
“Timing of Product
Allocation: Using Probabilistic Selling to Enhance Inventory Management,” 2015,
Management Science, 61(2):
474-484 (with Scott
Fay). 4.
“Probabilistic
Selling vs. Markdown Selling: Price Discrimination and Management of Demand
Uncertainty in Retailing,” 2014, International
Journal of Research in Marketing, Vol. 31, No. 2, June, 147-155 (with
Scott Fay
and Dan Rice). 5.
“Decomposing Pioneer Survival: Implications for
the Order-of-Entry Effect,” 2014, Journal of Product
Innovation Management, Vol.31, No. 1, 128–143 (with Qi Wang). 6.
“Marketing
Innovation: Probability Goods and Probabilistic Selling,” 2013, Chapter 15,
the Handbook of Service Marketing Research, Edward Elgar Publishing Ltd. (with Scott Fay). 7.
“Group-Buying:
A New Mechanism for Selling through Social Interactions,” 2012, Management Science, Vol. 57,
No.8, pp. 1354-1372, [Lead Article] (with Xiaoqing Jing). 8.
“Performance-based
Advertising: Price as Signals of Product Quality,” 2012, Information
Systems Research, Vol.23, No.3,
September, pp. 2010-1041 (with Juan Feng). 9.
“Will
Consumers Be Willing to Pay More When Your Competitors Adopt Your Technology?
The Impacts of the Supporting-Firm Base in Markets with Network Effects,”
2011, Journal of Marketing Vol. 75, No. 5, pp. 1-17[Lead Article] (with Qi Wang). 10.
“Online Social
Interactions: A Natural Experiment on Word of Mouth Versus
Observational Learning,” 2011, Journal
of Marketing Research, Vol. 48, No. 2, pp. 238-254 (with Yubo Chen
and Qi Wang). 11.
“Effects of
Social and Temporal Distance on Consumers’ Responses to Peer Recommendations,”
2011, Journal of Marketing Research,
Vol. 48, No. 3, pp. 486-496 (with Min
Zhao). 12.
“The
Economics of Buyer Uncertainty: Advance Selling vs. Probabilistic Selling,”
2010, Marketing Science Vol.
27, No 4 (Summer) 674-690 (with Scott Fay). 13.
"Survival
in Markets with Network Effects: Product Compatibility and Order-of-Entry
Effects," 2010,
Journal of Marketing
, Vol. 74, No. 4. 1-14 [Lead Article] (with
Qi Wang and Yubo Chen). 14.
“Component-Based
Technology Transfer in the Presence of Potential Imitators,” 2010, Management Science , Vol. 56, No. 3, pp. 536–552 (with Sun, Jiong, Sunder Kekre, and Laurens Debo). 15.
“Advance Selling Theory,” 2009, Chapter 21,
the Handbook of Research in Pricing, E-Elgar Publishers (with Steve Shugan). 16.
“Probabilistic
Goods: A Creative Way of Selling Products and Services,” 2008, Marketing
Science, Vol. 27, No 4 (Summer) 674-690
(with Scott Fay). 17.
“Online
Consumer Review: Word-of-mouth as A New Element of Marketing Communication
Mix,” 2008, Management Science Vol. 54, No. 3 (March) 477-490 (with Yubo Chen). 18.
Service
Escape: Profiting From Customer Cancellations,”2007, Marketing
Science, Vol. 26 (Spring) 18-30 [Lead Article] (with Eitan
Gerstner). 19.
“Cross-market
Network Effect with Asymmetric Customer Loyalty: Implications on Competitive
Advantage,” 2007, Marketing Science, Vol. 26 (Spring) 52-66 (with Yuxin Chen). 20.
"Standard
Competition and the Effectiveness of Advertising Formats in New Product
Introduction," 2006, Journal of Marketing Research, Vol.
43 (2), 224-236 (with Amitav Chakravarti). 21.
"Third-Party
Product Review and Firm Marketing Strategy," 2005, Marketing
Science, Vol. 24, No. 2 (Spring), 218-240
(with Yubo
Chen). 22.
“Advance-Selling
As A Competitive Marketing Tool,” 2005, International Journal of
Research in Marketing, Vol. 22, 351-373 (with Steve Shugan). 23.
“Economics
of Service Upgrades,” 2005, Journal of Service
Research, Vol. 7, No. 3, 234-244 (with E. Biyalogorsky, E. Gerstner, and D.
Weiss). 24.
“Product
Strategy for Innovators in Markets with Network Effects," 2004, Marketing
Science, Vol. 23 (Spring) , 243-254
(with B.
Sun and H. Cao).
25.
“Advance
Selling for Services,” 2004, California Management Review,
Vol. 46 (Spring) 37-54 (with S. Shugan). 26.
“Antecedents
and Consequences of Goal Incongruity in New Product Development in Five
Countries: A Marketing View,” 2003, Journal of Product Innovation
Management, (20), 233-250 (with M. Song, and A. Stringfellow).
27.
"Electronic Tickets,
Smart Cards, and Online Prepayments: When and How to Advance Sell,"
2001, Marketing Science, Vol. 20, No. 3, 2-9-243 [Lead Article, 2001, John D.C. Little Best
Paper Award] (with S. Shugan). 28.
"Advance Pricing of Services and
Other Implications of Separating Purchase and Consumption," 2000, Journal
of Service Research, 2 (February), 227-239 (with S. Shugan). 29.
"Antecedents
and Consequences of Marketing Managers' Conflict Handling Behaviors,"
2000, Journal of Marketing, 64 (January), 50-66 (with M. Song and B. Dyer).
30.
"Does
Product Innovativeness Moderate the Relationship between Cross-Functional
Integration and New Product Performance in Japanese and U.S. Firms?"
2000, Journal of International Marketing, Vol. 8, No. 4, 61-89
(with M. Song). 31.
“Information Attributes, Market
Uncertainty, and Cross-Functional Information Processing: Hypotheses and
Empirical Evidence from the U.S. and Japan,” 2000, IEEE
Transactions on Engineering Management, Vol. 8, No.
4, 61-89 (with M.
Song and A.Di Benedetto). 32.
“Interfunctional Conflict, Conflict Resolution Styles, and
New Product Success: A Four-Culture Comparison," Management
Science, 1998, 44 (December), S192-S206 (with M. Song and A. Stringfellow).
33.
"The
Impact of Cross-Functional Joint Involvement Across Product Development
Stages: An Exploratory Study," The Journal of Product
Innovation Management, 1998, 15, 289-303 (with M. Song and R. Thieme). 34.
"Kalman Filter Estimation of New Product Diffusion
Models," Journal of Marketing Research, 1997, 34
(August), 378-394 (with M. Song, M. Sirbu,
Q. Wang). 35.
"Price Competition and
Compatibility in the Presence of Positive Demand Externalities," Management
Science, 1995, 14 (May), 909-927 (with M. Sirbu).
Honors and Awards:
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