Woochoel Shin

 

Assistant Professor

 

Education

 

PHD (Business Administration - Marketing), Duke University, 2010

 

BA (Business Administration), BS (Statistics), Seoul National University, 2002

 

Research Interests

 

Keyword Search Advertising, Online Advertising; Competitive Pricing and Product Strategies, Retailing, Store Brands

 

Publications (authors listed in alphabetical order)

 

Amaldoss, Wilfred, and Woochoel Shin (2011), “Competing for Low-end Markets,” Marketing Science, 30(5), 776-788. [pdf] [Technical Appendix]

Desai, Preyas S., Woochoel Shin, and Richard Staelin (2014), “The Company that You Keep: When to Buy a Competitor’s Keyword,” Marketing Science, forthcoming. [pdf]

Amaldoss, Wilfred, Preyas S. Desai, and Woochoel Shin (2014), “Keyword Search Advertising and First-Page Bid Estimates: A Strategic Analysis,” Management Science, forthcoming. [pdf] [Technical Appendix]

 

Working Papers

 

 “A Competitive Analysis of Generalized Second-Price Auctions with Budget Constraint”

 “Multi-Tier Store Brands and Channel Profits,” with Wilfred Amaldoss.

 

Courses

MAR6722 Web-Based Marketing (MBA program)

MAR6237 Art and Science of Pricing (MBA program)

MAR6256 Strategy and Tactics of Pricing (Professional MBA program)

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