Assistant Professor of Marketing,
Warrington College of Business Administration, University of Florida
PHD (Business Administration - Marketing), Duke University, 2010
BA (Business Administration), BS (Statistics), Seoul National University, 2002
Keyword Search Advertising, Online Advertising, Two-Sided Markets; Competitive Product Policy, Retailing, Store Brands
Publications (authors listed in alphabetical order)
Desai, Preyas S., Woochoel Shin, and Richard Staelin (2014), “The Company that You Keep: When to Buy a Competitor’s Keyword,” Marketing Science, 33(4), 485-508. [pdf]
Shin, Woochoel (2015), “Keyword Search Advertising and Limited Budgets,” Marketing Science, conditionally accepted.
Amaldoss, Wilfred, and Woochoel Shin (2015), “Multi-Tier Store Brands and Channel Profits,” Journal of Marketing Reseach, conditionally accepted.
“Social Network Games: An Emerging Platform for Product Placement Advertising” (with Jinhong Xie, and Huazhong Zhao)
MAR6722 Web-Based Marketing (MBA program)
MAR6237 Art and Science of Pricing (MBA program)
MAR6256 Strategy and Tactics of Pricing (Professional MBA program)