Mary L. Steffel


I am currently a post-doctoral fellow in marketing at the Warrington College of Business Administration at the University of Florida. I have a Ph.D. in social psychology from Princeton University, and I expect a Ph.D. in marketing from the University of Florida in 2012.

My research is at the interface of self and social perception and judgment and decision making. I am interested in how people gauge their own and others’ preferences, values, and wellbeing, and how judgmental accuracy may be improved. My research examines how choice difficulty impacts the inferences people make about their own or other people’s preferences, how comparison standards and other contextual factors impact judgments of preferences and wellbeing, and how actors and observers come to differ in the judgments and choices they make. Additionally, whereas research in judgment and decision making has traditionally focused on choices at the level of the individual, my work seeks to develop a better understanding of how decision making functions in a broader social context by considering questions such as when people turn to others to help them make decisions and how people make decisions on others’ behalf.

Download CV

My Research

Contact Information





Department of Marketing

Warrington College of Business

University of Florida

P.O. Box 117155

Gainesville, FL 32611