Mary Steffel

 
 

My Research

I am currently a post-doctoral fellow in marketing at the Warrington College of Business Administration at the University of Florida. I have a Ph.D. in social psychology from Princeton University, and I expect a Ph.D. in marketing from the University of Florida in 2012.

My research is at the interface of self and social perception and judgment and decision making. I examine how choice difficulty impacts the inferences people make about their own or other people’s preferences, how comparison standards and other contextual factors impact people’s judgments and preferences, and how actors and observers come to differ in the judgments and choices they make.


Publications

Steffel, M, & Oppenheimer, D. M. (2009). Happy by what standard? The role of intrapersonal and interpersonal comparison standards in ratings of happiness. Social Indicators Research, 92, 69-80.

Pronin, E., Fleming, J., & Steffel, M. (2008). Value revelations: Disclosure is in the eye of the beholder. Journal of Personality and Social Psychology, 95, 4, 795-809.

Johnson, E. J., Steffel, M., & Goldstein, D. (2005). Making better decisions: From measuring to constructing preferences. Health Psychology, 24(4 Suppl), S17-22.

Elkin, E. B., Cowen, M. E., Cahill, D., Steffel, M. & Kattan, M.W. (2004). Preference assessment method affects decision analytic recommendations: A prostate cancer treatment example. Medical Decision Making, 24 (5), 504-510.


Download Vitae

 

Education


University of Florida:                 Postdoctoral Fellowship

Ph.D. Marketing, expected 2012

Princeton University:

Ph.D. Psychology, 2009

M.A. Psychology, 2006

Columbia University:

B.A. Psychology, 2004


Honors & Awards


Phi Beta Kappa

Centennial Fellow Scholar

APGA Teaching Award


Teaching


Consumer Behavior

Judgment & Decision Making

Leadership

Interpersonal Perception

Social Psychology

Introduction to Psychology


CONTAct INFORMATION


Department of Marketing

Warrington College of Business

University of Florida

P.O. Box 117155

Gainesville, FL 32611

mary.steffel@cba.ufl.edu