Steven Mark Shugan

 

Homepage:  http://bear.cba.ufl.edu/shugan/

Links to copyrighted materials require subscription to JSTOR (www.jstor.org).

Selected Publications and Abstracts (Available On-Line):

Ignore Successful Followers – Entry is Still Urgent (forthcoming commentary) Journal of Marketing Research

Relevancy is Robust Prediction not Alleged Realism (forthcoming) Marketing Science.

Metrics – When and Why Non-Averaging Statistics Work (forthcoming) MANAGEMENT SCIENCE.

Editorial: Introduction to the Special Classics Issue Marketing Science, Vol. 27, No. 1, January–February 2008, 9–11.

Advance Selling (with Jinhong Xie) in Vithala R. Rao (Editor), Handbook of Research in Pricing, 2008, Edward Elgar Publishing, Northampton, MA, in press.

Commentary on Defensive Marketing Strategies Marketing Science, 2008, Vol. 27, No. 1, 85-87.

Commentary on Managing Channel Profits, Marketing Science, 2008, Vol. 27, No. 1, 49-51.

Editorial:  Database Submissions [Commentary and Editorial] Marketing Science, 2008, Vol. 27, No. 1, 7-8.

Causality, Unintended Consequences and Deducing Shared Causes [Commentary and Editorial] Marketing Science, 2007, Vol. 26, No. 6, 731–741.

The Editor’s Secrets [Commentary and Editorial] Marketing Science, 2007, Vol. 26, No. 5, 589-595.

It’s the Findings, Stupid, Not the Assumptions? [Commentary and Editorial] Marketing Science, 2007, Vol. 26, No. 4, 449-459.

The Anna Karenina Bias:  Which Variables to Observe? [Commentary and Editorial] Marketing Science, 2007, Vol. 26, No. 2, 145-148.

Does Good Marketing Cause Bad Unemployment? [Extensive editorial] Marketing Science, 2007, Vol. 26, No. 1, 1-17.

Anti-business Movies and Folk Marketing [commentary] Marketing Science, 2006, Vol. 25, No. 6, 681-685.

Who Is Afraid to Give Freedom of Speech to Marketing Folks? (no. 5) [editorial] Marketing Science, 2006, Vol. 25, No. 5, 403-410.

Errors in the Variables, Unobserved Heterogeneity, and Other Ways of Hiding Statistical Error (no. 3) [editorial] Marketing Science, 2006, Vol.25, No.3, 203-216

Fifty Years of Marketing Science (no. 6) [editorial] Marketing Science, 2006, Vol. 25, No. 6, 551–555.

Who Is Afraid to Give Freedom of Speech to Marketing Folks? (no. 5) [editorial] Marketing Science, 2006, Vol. 25, No. 5, 403–410.

Errors in the Variables, Unobserved Heterogeneity, and Other Ways of Hiding Statistical Error (no. 3) [editorial] Marketing Science, 2006, Vol. 25, No. 3, 203-216

Save Research - Abandon the Case Method of Teaching (no.2) [editorial] Marketing Science, 2006,  Vol. 25, No. 2, 109-115.

Advance-Selling as a Competitive Marketing Tool International Journal of Research in Marketing, 2005,Vol. 22, 351-373

Are Consumers Rational? Experimental Evidence? [editorial] Marketing Science , 2005. Vol. 25, No. 1, 1-7.

Marketing and Designing Transaction Games  [editorial] Marketing Science, 2005. Vol. 24, No. 4, 525-530.

Comments on Competitive Responsiveness [editorial], Marketing Science, vol. 25, No. 1, Winter 2005, pp. 3-7..

Brand Loyalty Programs: Are they Shams? [editorial], Marketing Science, vol. 24, No. 2, Spring 2005, pp. 185-193.

Advance Selling for Services  California Management Review, vol. 46, No. 3, Spring 2004, pp. 37-54.

Finance, Operations and Marketing Conflicts in Service Firms [commentary], Journal of Marketing, Vol. 68, No. 1, January 2004, pp. 18-27.

Endogeneity in Marketing Decision Models [editorial], Marketing Science, vol. 23, No. 1, Winter 2004, pp. 1-3.

Consulting, Research and Consulting Research [editorial], Marketing Science, vol. 23, No. 2, Spring 2004, pp. 173-179.

The Impact of Advancing Technology on Marketing and Academic Research [editorial], Marketing Science, vol. 23, No. 4, Fall 2004, pp. 469-475.

Defining Interesting Research Problems  Marketing Science, Vol. 22, No.1, Winter 2003, 1-15. [Editorial].

Compartmentalized Reviews and Other Initiatives:  Should Marketing Scientists Review Manuscripts in Consumer Behavior? Marketing Science, Vol. 22, No. 2, Spring 2003, 151-160. [Editorial].

Journal Rankings: Save the Outlets for Your Research  Marketing Science, Vol. 22, No.4, Fall 2003, 437-441. [Editorial].

Marketing Perspectives on Federal Communications Commission Policies," Journal of Public Policy and Marketing, Vol. 22, No. 1, Spring 2003, 35-40.

“In Search of Data,” Marketing Science, Vol. 21, No. 4, Fall 2002, pp. 46–54.

"Advance Selling for Hotels and Restaurants," (with Jinhong Xie).

“Service Marketing and Management: Capacity as a Strategic Marketing Variable,” in Barton A. Weitz and Robin Wensley, editors, The Handbook of Marketing, Thousand Oaks, CA: Sage Publications (publication date:  11/2002) ISBN: 0761956824.

“Marketing Science, Models, Monopoly Models, and Why We Need Them,” Marketing Science, Vol. 21, No. 3, Summer 2002, pp. 223–228.

“Changes in the Review Process - An Editorial ,” Marketing Science, Vol. 21, No. 2, Spring 2002, pp. iii–v.

“The Mission of Marketing Science - An Editorial,” Marketing Science, Vol. 21, No. 1, Winter 2002, pp. 1–13.

“Electronic Tickets, Smart Cards, and Online Prepayments: When and How to Advance Sell,” (with Jinhong Xie), Marketing Science, Vol. 20, No. 3, Summer 2001, pp. 219–243.

 “Retail Product-line Pricing Strategy when Costs and Products Change” (coauthored with Ramarao Desiraju), Journal of Retailing, Spring 2001, Vol. 77, No. 1, pp. 17-38.  Also, Retail Pricing with Asymmetric Demand.

“Recent Research in the Motion Picture Industry” Inaugural Business and Economics Scholars Workshop in Motion Picture Industry Studies, (Proceedings) Eliashberg and Mallen, Editors. October 2000, 65-86.

“Enabling Movie Design and Cumulative Box Office Predictions” 2000 ARF conference proceedings (with Joffre Swait).

“The Cost of Thinking”, reprinted, “Intellectual Legacies in Modern Economics”, Elgar Publishing Ltd, Peter Earl Editor.

“Advance Pricing of Services and Other Implications of Separating Purchase and Consumption,” (co-authored with Jinhong Xie), Journal of Service Research, February 2000, Vol. 2 (February) 227-239.

“Strategic Service Pricing and Yield Management,” (co-authored with Ramarao Desiraju), Journal of Marketing, January 1999, Vol. 63, No. 1, 44-56.

“Services and Seasonal Demand,” (with Sonja Radas) in Handbook of Services Marketing and Management, Teresa A. Swartz, Dawn Iacobucci (Eds.), Sage Publications, Dec. 1999, p147-170.

“Managing Service Demand: Shifting and Bundling,” (co-authored with Sonja Radas), Journal of Service Research, Vol. 1, No. 1, August 1998, pp. 47-64.

“Seasonal Marketing and Timing New Product Introductions,” (co-authored with Sonja Radas), Journal of Marketing Research, Vol. 35, No. 3, August 1998, pp. 296-315.

“Models, Theory and Selecting Research Topics: A Discussion,” Proceedings of the 14th Paul D. Converse Symposium, James D. Hess and Kent B. Monroe, Eds., American Marketing Assoc., 1998, 96-107.

“Film Critics: Influencers or Predictors,”  (co-authored with Jehoshua Eliashberg), Journal of Marketing, Vol. 61, No. 2, April 1997, p. 68-78.

 “Branded Variants: A Retail Perspective,” (with Mark Bergen and Shantanu Dutta), Journal of Marketing Research, Winter 1996, Vol. XXXIII (33), No. 1, p. 9-19.

“The Value of Marketing Expertise” (click here for graphic pdf) (with Mehmet Pasa), Management Science, March 1996, Vol.42, No. 3, p.370-388.

“The Market Forecaster's Dilemma” (with Chaim Ehrman), Marketing Science, Vol. 14, No. 2, Spring 1995, p.123-147.

“Explanations for Service Growth”, in Service Quality, Richard Oliver and Roland Rust, Ed., Sage Publications, 1994, pp. 223-240.

“Repositioning for Changing Preferences:  The Case of Beef versus Poultry”,  (with Eugene Anderson), Journal of Consumer Research, Vol. 18, No.2, September 1991, pp. 219-232.

“Strategic Service Pricing and Yield Management,” (co-authored with Ramarao Desiraju), Journal of Marketing, January 1989, Vol. 63, No. 1, 44-56.

“Product Assortment in a Triopoly,” Management Science, Volume 35, Number 3, March 1989, p. 304-320.

“Branded Variants,” Research in Marketing, Summer Educators Conference August, 1989.

“Competitive Pricing Behavior in Distribution Systems,” (with Abel Jeuland) in Issues in Pricing:  Theory and Research, Timothy Devinney, ed., (Lexington, Mass:  Lexington Books, 1988), pp. 219-238.

“Microcomputers in Marketing” Marketing Science, Volume 7, Number 3, Summer 1988, pp. 311-314.

“Channel of Distribution Profits when Channel Members Form Conjectures” with Abel Jeuland, Marketing Science, Volume 7, Number 2, (Spring 1988), pp. 202-210.

“REPLY:  Managing Channel Profits: Comment”, with Abel Jeuland, Marketing Science, Volume 7, Number 1, (Winter 1988), pp. 103-106.

“Pricing when Different Outlets Offer Different Assortments of Brands,” in Issues in Pricing:  Theory and Research, Devinney, ed., (Lexington, Mass:  Lexington Books, 1988), pp. 219-238.

 “Estimating Brand Positioning Maps Using Supermarket Scanning Data,” Journal of Marketing Research, Vol. XXIV (24), No. 1, (February 1987), 1-18.

“Implicit Understanding in Channels of Distribution,” Management Science, Vol. 31, No. 4 (April 1985), 435-460.

“Price-Quality Relationships,” Advances in Consumer Research, Thomas C. Kinnear, ed., Vol. XI, (1984), 627-632.

“Comments on 'Pricing a Product Line” Journal of Business, vol. 57, no. 1, part 2, (January 1984), S101-108.

 “Defensive Marketing Strategies” (with John R. Hauser), Marketing Science, Vol. 2, No. 4 (Fall 1983), 319-360.

 “Managing Channel Profits” (with Abel P. Jeuland), Marketing Science, Vol. 2, No. 3 (Summer 1983), 239-272.

“Coordination in Marketing Channels” (with Abel P. Jeuland), in Productivity and Efficiency in Distribution Systems, David A. Gautschi, ed.  (New York:  North Holland, 1983), 17-32.

“The Cost of Thinking:  Its Implications,” in Research in Marketing, Supple­ment 1:  Choice Models for Buyer Behavior, Leigh McAlister, ed. (Green­wich, Conn.:  JAI Press, 1982), 169-184.

“Displays and Advertising:  A Theory of Seduction,” Advances in Consumer Research, Andrew A. Mitchell, ed., Vol. IX, (1981), 118-124.

 “The Cost of Thinking,” Journal of Consumer Research, Vol. 7, No.2 (Sept­ember 1980), 99-111.

“Intensity Measures of Consumer Preference,” (with John Hauser) Operations Research, Vol. 28, No. 2 (March‑April 1980): 278-320.

 “Extended Conjoint Analysis with Intensity Measures and Computer Assisted Interviews:  Applications to Telecommunications and Travel” (with J. Hauser), Advances in Consumer Research, Vol. V, H.K. Hunt, ed., 1977, 440-447.

The Impact of Advancing Technology on Marketing and Academic Research [editorial], Marketing Science, vol. 23, No. 4, Fall 2004, pp. 469-475.

 

Marketing Science Status Reports

       Journal Policies (Mission Statement)

         A Thanks to the Many Individuals Who Make Publication of Marketing Science Possible (no. 3)

         Thanks to the Many Individuals Who Make Publication of Marketing Science Possible (no. 4)

       A Thanks to the Many Individuals Who Make Publication of Marketing Science Possible (no. 3)

       Thanks to the Many Individuals Who Make Publication of Marketing Science (no. 3)

       Thanks to the Many Individuals Who Make Publication of Marketing Science Possible (no. 3)

       The Mission of the Journal (no.1)