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McKethan-Matherly Eminent Scholar Chair & Professor Office: University of Florida Warrington College of Business
Administration PO Box 117155 |
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Quote: |
We laugh at the ignorance of
those decades ago while overlooking what those will think decades from now.
Knowledge is never settled. |
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Contact Information: |
University of Florida, PO Box 117155 Gainesville FL
32611 Stuzin Hall 249C 352.273.3276 (Voice) steven.shugan <at> warrington.ufl.edu |
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Website: |
http://bear.warrington.ufl.edu/shugan/ http://www.cba.ufl.edu/contact/facultyinfo.asp?WEBID=924 |
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Meta-Journal: |
Shugan’s Top 20
Marketing Meta-Journal Most Cited Marketing
Articles http://bear.warrington.ufl.edu/centers/MKS |
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Education: |
PHD - Managerial Economics
& Decision Sciences (i.e., Quantitative Methods), 1978 Northwestern
University |
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Work Experience: |
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1967-1969 Tamaron Distributing
Corporation (Bargaintown U.S.A.) 1975-1977 Northwestern
University, Instructor (as Student) 1976-1977 Sorkin-Enenstein Research Services (SERS) – parttime 1976-1977 Maxwell Sroge Company – parttime 1977-1979 University of
Rochester, Assistant Professor 1979-1982 University of
Chicago, Assistant Professor 1982-1992 University of
Chicago, Full Professor 1992-present University of
Florida, Eminent Scholar, Professor |
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Teaching |
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New Product Development,
Multivariate Analysis, Marketing Models, Computer Science (Only
Northwestern), Econometrics (only University Chicago), Marketing Management,
Professional Courses, |
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Consulting: |
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A-B Distributors, Allen, Dyer,
Doppelt, Milbrath & Gilchrist, Analysis Group, Apple Inc., Arnstein,
Gluck, Lehr & Milligan, Beltone Corporation,
Binks Manufacturing, Biogen Corporation, Carlisle Corporation, Cornerstone
Research, Eastman Kodak Company, Exxon Enterprises, Fish & Neave,
Government of Cyprus (Cyprus), Hakuhodo
Inc.,(Tokyo Japan), Hinshaw,
Culbertson, Moelmann, Hoban and Fuller,IMR
Research, International Harvester, Jenner & Block, Keebler Company,
Kimberly Clark, Kirkland Ellis, Leydig, Voit, Osann
and Mayer, Maxwell Sroge Company, Oracle
Corporation, Parameter Investigation, Portec Inc.,
Schiff, Hardin & Waite, Scimed Life Systems,
Smith, Hulsey & Busey, Sorkin-Enenstein
Research Service,Southgate Distributors, United
States Postal System, Wotitzky, Wotitzky,
Ross & Goldman, and others |
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Research Interests: |
Profit vs. Nonprofit institutions in Health Care, Pricing decisions in Real Estate Markets, Product mix and Product line Decisions, Entertainment Marketing, Bundling, Advance-Selling, Markets For Evaluative Information, Models of Selling and Product Policy, Channels of Distribution, Consumer Decision-Making, Analysis of Messy Data, Conjoint Analysis |
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Current Courses: |
MAR 7626 - Multivariate Statistical Methods MAR 7666 - Marketing Decision Models MAR 6816 - Advanced Marketing Management |
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Links: |
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Honors: Recent publications:
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INFORMS fellow for outstanding lifetime achievement in
operations research and the management sciences ISMS Fellow for cumulative long term
contribution to the mission of INFORMS Society for Marketing Science Gilbert A. Churchill Award for lifetime achievement in the
academic study of Marketing Research. UNSW School Distinguished Scholar Award Paul D. Converse Awards for contributions to marketing through
one or more journal articles, books, or a body of work Rated #1 author in Business for field-adjusted impact (Korkeamäki et al. 2018. Journal of Business Research 84 3 pp.220-232) Marshall Distinguished Scholar (2005) Co-editor, Journal of Business (1990-1992) Editor-in-chief, Marketing Science (2002-2007)
Numerous Best Paper Awards (Marketing Science, Journal of
Marketing, Journal of Marketing Research, Journal of Retailing) Nonprofit Versus
For-Profit Health Care Competition: How Service Mix Makes Nonprofit Hospitals
More Profitable Journal of Marketing Research, 2020,
Vol. 57(2) 193-210 “Explaining
Bundle-Framing Effects with Signaling Theory." with
Jihwan Moon, 2018, Marketing Science Vol. 37, no. 4, pp. 668-681. “Product
Line Bundling: Why Airlines Bundle High-End While Hotels Bundle Low-End.” with J. Moon,, Q Shi, & NS Kumar,
2016, Marketing Science, Vol 36, No.1, 124-139. “Strategic
use of product enhancements: upgrades, add-ons, extras and accessories”
in Handbook of Research on New Product Development, Golder and Mitra, eds.,
Edward Elgar: Northampton, 2018, pp. 207-226. “Theory
for Market Growth or Decline Marketing Science”, 2014, Vol.
33, No. 1, pp. 47-65. “Combining
Historical Data with Consumer Intent to View Metrics” with
Joffre Swait, 2014, Summer Marketing Educator's Conference Proceedings, Vol
25, pL-2 “The
Pricing of Services,” in Roland T. Rust and Ming-Hui Huang
(Eds.), Handbook of Service Marketing Research, Edward Elgar Publishing Ltd,
2014. “Market
Structure Research” in The History of Marketing Science,
edited by Russell S Winer, Scott A Neslin, World Scientific Publishing, 2014. “Why Intuitive
Average Can Make Bad Forecasts and Counter-Intuitive Forecasts Can Do Better”
with D. Mitra, (paragraph) in Management Insights, Management Science, Vol.
55, no. 1, p. viii-x “Editorial
– Database Submission” with Eric T. Bradow (developed new
method for dissemination of databases), Marketing Science, Vol. 21, no. 1, p.
7-8. Metrics – When and Why Non-Averaging Statistics Work , MANAGEMENT SCIENCE, 2009, Vol. 55, No. 1, pp. 4-15 Think Theory Testing, Not Realism (forthcoming) Marketing Science. Ignore Successful Followers – Entry is Still Urgent (forthcoming) Journal of Marketing Research. Relevancy is Robust Prediction not Alleged Realism (forthcoming) Marketing Science. Editorial: Introduction to the Special Classics Issue Marketing Science, Vol. 27, No. 1, January–February 2008, 9–11. Advance Selling (with
Jinhong Xie) in Vithala R. Rao (Editor), Handbook of Research in Pricing,
2008, Edward Elgar Publishing, Commentary on Defensive Marketing Strategies Marketing Science, 2008, Vol. 27, No. 1, 85-87. Commentary on Managing Channel Profits, Marketing Science, 2008, Vol. 27, No. 1, 49-51. Editorial: Database Submissions [Commentary and Editorial] Marketing Science, 2008, Vol. 27, No. 1, 7-8. Causality, Unintended Consequences and Deducing Shared Causes [Commentary and Editorial] Marketing Science, 2007, Vol. 26, No. 6, 731–741. The Editor’s Secrets [Commentary and Editorial] Marketing Science, 2007, Vol. 26, No. 5, 589-595. It’s the Findings, Stupid, Not the Assumptions? [Commentary and Editorial] Marketing Science, 2007, Vol. 26, No. 4, 449-459. The Anna Karenina Bias: Which Variables to Observe? [Commentary and Editorial] Marketing Science, 2007, Vol. 26, No. 2, 145-148. Does Good Marketing Cause Bad Unemployment? [Extensive editorial] Marketing Science, 2007, Vol. 26, No. 1, 1-17. Anti-business Movies and Folk Marketing [commentary] Marketing Science, 2006, Vol. 25, No. 6, 681-685. Who Is Afraid to Give Freedom of Speech to Marketing Folks? (no. 5) [editorial] Marketing Science, 2006, Vol. 25, No. 5, 403-410. Errors in the Variables, Unobserved
Heterogeneity, and Other Ways of Hiding Statistical Error (no. 3)
[editorial] Marketing Science, 2006, Vol.25, No.3, 203-216 Strategic Service Pricing and Yield Management, (co-authored with Ramarao Desiraju), Journal of Marketing, January 1999, Vol. 63, No. 1, 44-56. _______________________________ |
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Shugan 5/20/1951
072-34-5678