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Richard J. Lutz

PROFESSOR

E-mail: richard.lutz@cba.ufl.edu

  • Office: 206 Bryan Hall
  • Mailing address:
    Department of Marketing
    P.O. Box 117155
    University of Florida
    Gainesville, FL 32611
  • Telephone number: (352) 392-0161 ext. 1235
  • Fax number: (352) 846-0457

Ph.D.: University of Illinois, Urbana-Champaign (1973)

  

Fields of Interest:  consumer behavior, advertising response, services marketing

 

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Last updated on June 25, 1998.
Questions concerning this page should be sent to Jennifer Maynard at maynardj@cba.ufl.edu.
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