Shuganís Top20 Marketing Meta Journal

 at the University of Florida

 

 

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Shuganís Top 20 Marketing Meta-Journal (Most Cited Marketing Articles)

 

 

Introduction:

With high-powered search-engines, individual journals become less relevant.†† Rather than browsing the latest issue, researchers can search for peer-reviewed articles in their often narrow specialties.Although efficient, researchers may be less aware of hot topics outside their specialty.

This website (www.marketingscience.org) hopes to mitigate that problem by publishing a meta-journal.It allows marketing researchers to view the latest high-impact articles across all marketing journals.To insure objectivity, we evaluate impact using traditional data from the Social Science Citation Index (SSCI, SCI-EXPANDED, A&HCI).We include journals based on Google Scholarís journal h5-index.We define marketing journals as scholarly journals either with relevant keywords in their title or with a marketing department.That list is here.Each meta-journal issue contains the top 20 most cited marketing articles in a four-year moving window.This recent window should still be sufficiently long to ensure both stability (>30 cites per article) and variation (i.e., new articles) across months given SSCI weekly updates.Note:When articles tie (on number of citations), the latest article is ranked first.S. Shugan

 

 

 

Volume 2 Issue 11 November 2015 Top 20 Articles published after 11/1/2011(cites as of 12/1/2015)††† click here for past issues

 

Rank

Cites

Article Title

Authors

Journal/Year

1

216

An assessment of the use of partial least squares structural equation modeling in marketing research

Hair, Joe F.; Sarstedt, Marko; Ringle, Christian M.; Mena, Jeannette A.

JOURNAL OF THE ACADEMY OF MARKETING SCIENCE/MAY 2012

2

126

Specification, evaluation, and interpretation of structural equation models

Bagozzi, Richard P.; Yi, Youjae

JOURNAL OF THE ACADEMY OF MARKETING SCIENCE/JAN 2012

3

87

What Makes Online Content Viral?

Berger, Jonah; Milkman, Katherine L.

JOURNAL OF MARKETING RESEARCH/APR 2012

4

78

Hybrid Offerings: How Manufacturing Firms Combine Goods and Services Successfully

Ulaga, Wolfgang; Reinartz, Werner J.

JOURNAL OF MARKETING/NOV 2011

5

73

STRATEGY & COMPETITION Big Data: The Management Revolution

McAfee, Andrew; Brynjolfsson, Erik

HARVARD BUSINESS REVIEW/OCT 2012

 

6

62

Moving beyond multiple regression analysis to algorithms: Calling for adoption of a paradigm shift from symmetric to asymmetric thinking in data analysis and crafting theory

Woodside, Arch G.

JOURNAL OF BUSINESS RESEARCH/APR 2013

7

61

Critical service logic: making sense of value creation and co-creation

Gronroos, Christian; Voima, Paivi

JOURNAL OF THE ACADEMY OF MARKETING SCIENCE/MAR 2013

 

 

 

8

60

Spotlights, Floodlights, and the Magic Number Zero: Simple Effects Tests in Moderated Regression

Spiller, Stephen A.; Fitzsimons, Gavan J.; Lynch, John G., Jr.; McClelland, Gary H.

JOURNAL OF MARKETING RESEARCH/APR 2013

 

 

 

9

58

Brand Love

Batra, Rajeev; Ahuvia, Aaron; Bagozzi, Richard P.

JOURNAL OF MARKETING/MAR 2012

 

 

 

 

 

10

56

Consumer engagement in a virtual brand community: An exploratory analysis

Brodie, Roderick J.; Ilic, Ana; Juric, Biljana; Hollebeek, Linda

JOURNAL OF BUSINESS RESEARCH/JAN 2013

11

54

White Lies

Erat, Sanjiv; Gneezy, Uri

MANAGEMENT SCIENCE/APR 2012

12

47

Advertiser Risk Taking, Campaign Originality, and Campaign Performance

Wang, Guangping; Dou, Wenyu; Li, Hairong; Zhou, Nan

JOURNAL OF ADVERTISING/2013

13

46

Characterizing Value as an Experience: Implications for Service Researchers and Managers

Helkkula, Anu; Kelleher, Carol; Pihlstrom, Minna

JOURNAL OF SERVICE RESEARCH/FEB 2012

 

 

 

14

46

Seeding Strategies for Viral Marketing: An Empirical Comparison

Hinz, Oliver; Skiera, Bernd; Barrot, Christian; Becker, Jan U.

JOURNAL OF MARKETING/NOV 2011

15

46

Health Care Customer Value Cocreation Practice Styles

McColl-Kennedy, Janet R.; Vargo, Stephen L.; Dagger, Tracey S.; Sweeney, Jillian C.; van Kasteren, Yasmin

JOURNAL OF SERVICE RESEARCH/NOV 2012

16

42

Crowdsourcing New Product Ideas over Time: An Analysis of the Dell IdeaStorm Community

Bayus, Barry L.

MANAGEMENT SCIENCE/JAN 2013

17

42

Firm Innovativeness and Its Performance Outcomes: A Meta-Analytic Review and Theoretical Integration

Rubera, Gaia; Kirca, Ahmet H.

JOURNAL OF MARKETING/MAY 2012

18

41

Value co-creation in knowledge intensive business services: A dyadic perspective on the joint problem solving process

Aarikka-Stenroos, Leena; Jaakkola, Elina

INDUSTRIAL MARKETING MANAGEMENT/JAN 2012

19

40

Evaluating Value-at-Risk Models with Desk-Level Data

Berkowitz, Jeremy; Christoffersen, Peter; Pelletier, Denis

MANAGEMENT SCIENCE/DEC 2011

 

 

 

 

20

40

Absorptive capacity, innovation, and financial performance

Kostopoulos, Konstantinos; Papalexandris, Alexandros; Papachroni, Margarita; Ioannou, George

JOURNAL OF BUSINESS RESEARCH/DEC 2011

 

21

40

The IKEA effect: When labor leads to love

Norton, Michael I.; Mochon, Daniel; Ariely, Dan

JOURNAL OF CONSUMER PSYCHOLOGY/JUL 2012

 

 

 

 

 

22

40

Online Product Opinions: Incidence, Evaluation, and Evolution

Moe, Wendy W.; Schweidel, David A.

MARKETING SCIENCE/MAY-JUN 2012

 

 

 

 

 

 

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