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Volume 2 Issue 10 October 2015 Top 20 Articles
published after 10/1/2011 (cites as
of 11/1/2015) click
here for past issues
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Rank
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Cites
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Article
Title
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Authors
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Journal/Year
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1
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196
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An assessment of the use of partial least squares structural
equation modeling in marketing research
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Hair, Joe F.; Sarstedt, Marko; Ringle, Christian M.; Mena, Jeannette A.
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JOURNAL OF THE ACADEMY OF MARKETING SCIENCE/MAY 2012
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2
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121
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Specification, evaluation, and interpretation of structural
equation models
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Bagozzi,
Richard P.; Yi, Youjae
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JOURNAL OF THE ACADEMY OF MARKETING SCIENCE/JAN 2012
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3
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86
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What Makes Online Content Viral?
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Berger, Jonah; Milkman, Katherine L.
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JOURNAL OF MARKETING RESEARCH/APR 2012
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4
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76
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Hybrid Offerings: How Manufacturing Firms Combine Goods and
Services Successfully
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Ulaga,
Wolfgang; Reinartz, Werner J.
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JOURNAL OF MARKETING/NOV 2011
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5
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71
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STRATEGY & COMPETITION Big Data: The Management Revolution
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McAfee, Andrew; Brynjolfsson, Erik
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HARVARD BUSINESS REVIEW/OCT 2012
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6
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58
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Moving beyond multiple regression analysis to algorithms:
Calling for adoption of a paradigm shift from symmetric to asymmetric
thinking in data analysis and crafting theory
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Woodside, Arch G.
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JOURNAL OF BUSINESS RESEARCH/APR 2013
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7
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57
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Brand Love
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Batra,
Rajeev; Ahuvia, Aaron; Bagozzi,
Richard P.
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JOURNAL OF MARKETING/MAR 2012
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8
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55
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Critical service logic: making sense of value creation and
co-creation
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Gronroos,
Christian; Voima, Paivi
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JOURNAL OF THE ACADEMY OF MARKETING SCIENCE/MAR 2013
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9
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54
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White Lies
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Erat, Sanjiv; Gneezy, Uri
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MANAGEMENT SCIENCE/APR 2012
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10
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53
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Spotlights, Floodlights, and the Magic Number Zero: Simple
Effects Tests in Moderated Regression
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Spiller, Stephen A.; Fitzsimons, Gavan J.; Lynch, John G.,
Jr.; McClelland, Gary H.
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JOURNAL OF MARKETING RESEARCH/APR 2013
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11
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50
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What Drives Immediate and Ongoing Word of Mouth?
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Berger, Jonah; Schwartz, Eric M.
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JOURNAL OF MARKETING RESEARCH/OCT 2011
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12
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47
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Consumer engagement in a virtual brand community: An
exploratory analysis
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Brodie, Roderick J.; Ilic, Ana; Juric, Biljana; Hollebeek, Linda
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JOURNAL OF BUSINESS RESEARCH/JAN 2013
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13
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44
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Advertiser Risk Taking, Campaign Originality, and Campaign
Performance
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Wang, Guangping; Dou, Wenyu; Li, Hairong; Zhou, Nan
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JOURNAL OF ADVERTISING/2013
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14
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44
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Characterizing Value as an Experience: Implications for
Service Researchers and Managers
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Helkkula, Anu; Kelleher, Carol; Pihlstrom,
Minna
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JOURNAL OF SERVICE RESEARCH/FEB 2012
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15
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43
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Health Care Customer Value Cocreation
Practice Styles
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McColl-Kennedy, Janet R.; Vargo,
Stephen L.; Dagger, Tracey S.; Sweeney, Jillian C.; van Kasteren,
Yasmin
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JOURNAL OF SERVICE RESEARCH/NOV 2012
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16
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42
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Seeding Strategies for Viral Marketing: An Empirical
Comparison
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Hinz,
Oliver; Skiera, Bernd; Barrot,
Christian; Becker, Jan U.
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JOURNAL OF MARKETING/NOV 2011
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17
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41
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Crowdsourcing New Product Ideas over Time: An Analysis of the
Dell IdeaStorm Community
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Bayus,
Barry L.
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MANAGEMENT SCIENCE/JAN 2013
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18
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40
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Value co-creation in knowledge intensive business services: A
dyadic perspective on the joint problem solving process
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Aarikka-Stenroos, Leena; Jaakkola, Elina
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INDUSTRIAL MARKETING MANAGEMENT/JAN 2012
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19
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40
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Absorptive capacity, innovation, and financial performance
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Kostopoulos,
Konstantinos; Papalexandris, Alexandros; Papachroni, Margarita; Ioannou,
George
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JOURNAL OF BUSINESS RESEARCH/DEC 2011
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20
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39
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Firm Innovativeness and Its Performance Outcomes: A
Meta-Analytic Review and Theoretical Integration
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Rubera,
Gala; Kirca, Ahmet H.
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JOURNAL OF MARKETING/MAY 2012
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