Volume 2 Issue 9 September 2015 Top 20 Articles
published after 9/1/2011 (cites as
of 10/1/2015)
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Rank
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Cites
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Article
Title
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Authors
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Journal/Year
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1
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184
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An
assessment of the use of partial least squares structural equation modeling
in marketing research
|
Hair,
Joe F.; Sarstedt, Marko; Ringle,
Christian M.; Mena, Jeannette A.
|
JOURNAL
OF THE ACADEMY OF MARKETING SCIENCE/MAY 2012
|
|
|
|
|
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2
|
116
|
Specification,
evaluation, and interpretation of structural equation models
|
Bagozzi, Richard P.; Yi,
Youjae
|
JOURNAL
OF THE ACADEMY OF MARKETING SCIENCE/JAN 2012
|
|
|
|
|
|
3
|
81
|
What
Makes Online Content Viral?
|
Berger,
Jonah; Milkman, Katherine L.
|
JOURNAL
OF MARKETING RESEARCH/APR 2012
|
|
|
|
|
|
4
|
78
|
Creating
Social Contagion Through Viral Product Design: A Randomized Trial of Peer
Influence in Networks
|
Aral,
Sinan; Walker, Dylan
|
MANAGEMENT
SCIENCE/SEP 2011
|
|
|
|
|
|
5
|
68
|
Hybrid
Offerings: How Manufacturing Firms Combine Goods and Services Successfully
|
Ulaga, Wolfgang; Reinartz, Werner J.
|
JOURNAL
OF MARKETING/NOV 2011
|
|
|
|
|
|
6
|
65
|
STRATEGY
& COMPETITION Big Data: The Management Revolution
|
McAfee,
Andrew; Brynjolfsson, Erik
|
HARVARD
BUSINESS REVIEW/OCT 2012
|
|
|
|
|
|
7
|
53
|
White
Lies
|
Erat, Sanjiv;
Gneezy, Uri
|
MANAGEMENT
SCIENCE/APR 2012
|
|
|
|
|
|
8
|
51
|
Moving
beyond multiple regression analysis to algorithms: Calling for adoption of
a paradigm shift from symmetric to asymmetric thinking in data analysis and
crafting theory
|
Woodside,
Arch G.
|
JOURNAL
OF BUSINESS RESEARCH/APR 2013
|
|
|
|
|
|
9
|
51
|
Critical
service logic: making sense of value creation and co-creation
|
Gronroos, Christian; Voima, Paivi
|
JOURNAL
OF THE ACADEMY OF MARKETING SCIENCE/MAR 2013
|
|
|
|
|
|
10
|
49
|
Brand
Love
|
Batra, Rajeev; Ahuvia, Aaron; Bagozzi,
Richard P.
|
JOURNAL
OF MARKETING/MAR 2012
|
|
|
|
|
|
11
|
47
|
Consumer
engagement in a virtual brand community: An exploratory analysis
|
Brodie,
Roderick J.; Ilic, Ana; Juric,
Biljana; Hollebeek,
Linda
|
JOURNAL
OF BUSINESS RESEARCH/JAN 2013
|
|
|
|
|
|
12
|
46
|
Spotlights,
Floodlights, and the Magic Number Zero: Simple Effects Tests in Moderated
Regression
|
Spiller,
Stephen A.; Fitzsimons, Gavan J.; Lynch, John G., Jr.; McClelland, Gary H.
|
JOURNAL
OF MARKETING RESEARCH/APR 2013
|
|
|
|
|
|
13
|
46
|
What
Drives Immediate and Ongoing Word of Mouth?
|
Berger,
Jonah; Schwartz, Eric M.
|
JOURNAL
OF MARKETING RESEARCH/OCT 2011
|
|
|
|
|
|
14
|
43
|
Advertiser
Risk Taking, Campaign Originality, and Campaign Performance
|
Wang,
Guangping; Dou, Wenyu;
Li, Hairong; Zhou, Nan
|
JOURNAL
OF ADVERTISING/2013
|
|
|
|
|
|
15
|
43
|
Health
Care Customer Value Cocreation Practice Styles
|
McColl-Kennedy,
Janet R.; Vargo, Stephen L.; Dagger, Tracey S.;
Sweeney, Jillian C.; van Kasteren, Yasmin
|
JOURNAL
OF SERVICE RESEARCH/NOV 2012
|
|
|
|
|
|
16
|
42
|
Characterizing
Value as an Experience: Implications for Service Researchers and Managers
|
Helkkula, Anu; Kelleher, Carol; Pihlstrom,
Minna
|
JOURNAL
OF SERVICE RESEARCH/FEB 2012
|
|
|
|
|
|
17
|
42
|
Seeding
Strategies for Viral Marketing: An Empirical Comparison
|
Hinz, Oliver; Skiera,
Bernd; Barrot, Christian; Becker, Jan U.
|
JOURNAL
OF MARKETING/NOV 2011
|
|
|
|
|
|
18
|
40
|
Agent-based
modeling in marketing: Guidelines for rigor
|
Rand,
William; Rust, Roland T.
|
INTERNATIONAL
JOURNAL OF RESEARCH IN MARKETING/SEP 2011
|
|
|
|
|
|
19
|
39
|
Value
co-creation in knowledge intensive business services: A dyadic perspective
on the joint problem solving process
|
Aarikka-Stenroos, Leena; Jaakkola, Elina
|
INDUSTRIAL
MARKETING MANAGEMENT/JAN 2012
|
|
|
|
|
|
20
|
39
|
Crowdsourcing
New Product Ideas over Time: An Analysis of the Dell IdeaStorm
Community
|
Bayus, Barry L.
|
MANAGEMENT
SCIENCE/JAN 2013
|
|
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