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Volume 2 Issue 8 August 2015 Top 20 Articles
published after 8/1/2011 (cites as
of 9/9/2015)
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Rank
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Cites
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Article
Title
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Authors
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Journal/Year
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1
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180
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An assessment of the use of partial least squares structural
equation modeling in marketing research
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Hair, Joe F.; Sarstedt, Marko; Ringle, Christian M.; Mena, Jeannette A.
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JOURNAL OF THE ACADEMY OF MARKETING SCIENCE/MAY 2012
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2
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112
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Specification, evaluation, and interpretation of structural
equation models
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Bagozzi,
Richard P.; Yi, Youjae
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JOURNAL OF THE ACADEMY OF MARKETING SCIENCE/JAN 2012
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3
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81
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What Makes Online Content Viral?
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Berger, Jonah; Milkman, Katherine L.
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JOURNAL OF MARKETING RESEARCH/APR 2012
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4
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78
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Creating Social Contagion Through Viral Product Design: A
Randomized Trial of Peer Influence in Networks
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Aral, Sinan; Walker, Dylan
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MANAGEMENT SCIENCE/SEP 2011
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5
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70
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Customer Engagement: Conceptual Domain, Fundamental
Propositions, and Implications for Research
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Brodie, Roderick J.; Hollebeek,
Linda D.; Juric, Biljana;
Ilic, Ana
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JOURNAL OF SERVICE RESEARCH/AUG 2011
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6
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65
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Hybrid Offerings: How Manufacturing Firms Combine Goods and
Services Successfully
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Ulaga, Wolfgang;
Reinartz, Werner J.
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JOURNAL OF MARKETING/NOV 2011
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7
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64
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STRATEGY & COMPETITION Big Data: The Management Revolution
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McAfee, Andrew; Brynjolfsson, Erik
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HARVARD BUSINESS REVIEW/OCT 2012
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8
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53
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White Lies
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Erat, Sanjiv; Gneezy, Uri
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MANAGEMENT SCIENCE/APR 2012
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9
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48
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Moving beyond multiple regression analysis to algorithms:
Calling for adoption of a paradigm shift from symmetric to asymmetric
thinking in data analysis and crafting theory
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Woodside, Arch G.
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JOURNAL OF BUSINESS RESEARCH/APR 2013
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10
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48
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Critical service logic: making sense of value creation and
co-creation
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Gronroos,
Christian; Voima, Paivi
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JOURNAL OF THE ACADEMY OF MARKETING SCIENCE/MAR 2013
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11
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48
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Brand Love
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Batra,
Rajeev; Ahuvia, Aaron; Bagozzi,
Richard P.
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JOURNAL OF MARKETING/MAR 2012
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12
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46
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Spotlights, Floodlights, and the Magic Number Zero: Simple
Effects Tests in Moderated Regression
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Spiller, Stephen A.; Fitzsimons, Gavan J.; Lynch, John G.,
Jr.; McClelland, Gary H.
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JOURNAL OF MARKETING RESEARCH/APR 2013
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13
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46
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What Drives Immediate and Ongoing Word of Mouth?
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Berger, Jonah; Schwartz, Eric M.
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JOURNAL OF MARKETING RESEARCH/OCT 2011
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14
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44
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Consumer engagement in a virtual brand community: An
exploratory analysis
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Brodie, Roderick J.; Ilic, Ana; Juric, Biljana; Hollebeek, Linda
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JOURNAL OF BUSINESS RESEARCH/JAN 2013
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15
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43
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Advertiser Risk Taking, Campaign Originality, and Campaign
Performance
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Wang, Guangping; Dou, Wenyu; Li, Hairong; Zhou, Nan
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JOURNAL OF ADVERTISING/MAR 2013
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16
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43
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Goodbye Pareto Principle, Hello Long Tail: The Effect of
Search Costs on the Concentration of Product Sales
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Brynjolfsson,
Erik; Hu, Yu (Jeffrey); Simester, Duncan
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MANAGEMENT SCIENCE/AUG 2011
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17
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42
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Health Care Customer Value Cocreation
Practice Styles
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McColl-Kennedy, Janet R.; Vargo, Stephen
L.; Dagger, Tracey S.; Sweeney, Jillian C.; van Kasteren,
Yasmin
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JOURNAL OF SERVICE RESEARCH/NOV 2012
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18
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41
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Seeding Strategies for Viral Marketing: An Empirical
Comparison
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Hinz,
Oliver; Skiera, Bernd; Barrot,
Christian; Becker, Jan U.
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JOURNAL OF MARKETING/NOV 2011
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19
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39
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Characterizing Value as an Experience: Implications for
Service Researchers and Managers
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Helkkula, Anu; Kelleher, Carol; Pihlstrom,
Minna
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JOURNAL OF SERVICE RESEARCH/FEB 2012
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20
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39
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Agent-based modeling in marketing: Guidelines for rigor
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Rand, William; Rust, Roland T.
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INTERNATIONAL JOURNAL OF RESEARCH IN MARKETING/SEP 2011
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