Shugan’s Top20 Marketing Meta Journal

 at the University of Florida

 

 

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Shugan’s Top 20 Marketing Meta-Journal (Most Cited Marketing Articles)

 

Introduction:

With high-powered search-engines, individual journals become less relevant.   Rather than browsing the latest issue, researchers can search for peer-reviewed articles in their often narrow specialties.  Although efficient, researchers may be less aware of hot topics outside their specialty.

This website (www.marketingscience.org) hopes to mitigate that problem by publishing a meta-journal.  It allows marketing researchers to view the latest high-impact articles across all marketing journals.  To insure objectivity, we evaluate impact using traditional data from the Social Science Citation Index (SSCI, SCI-EXPANDED, A&HCI).  We include journals based on Google Scholar’s journal h5-index.  We define marketing journals as scholarly journals either with relevant keywords in their title or with a marketing department.  That list is here.  Each meta-journal issue contains the top 20 most cited marketing articles in a four-year moving window.  This recent window should still be sufficiently long to ensure both stability (>30 cites per article) and variation (i.e., new articles) across months given SSCI weekly updates.  Note:  When articles tie (on number of citations), the latest article is ranked first.   S. Shugan

 

Volume 2 Issue 8 August 2015 Top 20 Articles published after 8/1/2011  (cites as of 9/9/2015)

 

Rank

Cites

Article Title

Authors

Journal/Year

1

180

An assessment of the use of partial least squares structural equation modeling in marketing research

Hair, Joe F.; Sarstedt, Marko; Ringle, Christian M.; Mena, Jeannette A.

JOURNAL OF THE ACADEMY OF MARKETING SCIENCE/MAY 2012

2

112

Specification, evaluation, and interpretation of structural equation models

Bagozzi, Richard P.; Yi, Youjae

JOURNAL OF THE ACADEMY OF MARKETING SCIENCE/JAN 2012

3

81

What Makes Online Content Viral?

Berger, Jonah; Milkman, Katherine L.

JOURNAL OF MARKETING RESEARCH/APR 2012

4

78

Creating Social Contagion Through Viral Product Design: A Randomized Trial of Peer Influence in Networks

Aral, Sinan; Walker, Dylan

MANAGEMENT SCIENCE/SEP 2011

5

70

Customer Engagement: Conceptual Domain, Fundamental Propositions, and Implications for Research

Brodie, Roderick J.; Hollebeek, Linda D.; Juric, Biljana; Ilic, Ana

JOURNAL OF SERVICE RESEARCH/AUG 2011

 

6

65

Hybrid Offerings: How Manufacturing Firms Combine Goods and Services Successfully

Ulaga, Wolfgang; Reinartz, Werner J.

JOURNAL OF MARKETING/NOV 2011

7

64

STRATEGY & COMPETITION Big Data: The Management Revolution

McAfee, Andrew; Brynjolfsson, Erik

HARVARD BUSINESS REVIEW/OCT 2012

 

 

 

8

53

White Lies

Erat, Sanjiv; Gneezy, Uri

MANAGEMENT SCIENCE/APR 2012

 

 

 

9

48

Moving beyond multiple regression analysis to algorithms: Calling for adoption of a paradigm shift from symmetric to asymmetric thinking in data analysis and crafting theory

Woodside, Arch G.

JOURNAL OF BUSINESS RESEARCH/APR 2013

 

 

 

 

 

10

48

Critical service logic: making sense of value creation and co-creation

Gronroos, Christian; Voima, Paivi

JOURNAL OF THE ACADEMY OF MARKETING SCIENCE/MAR 2013

11

48

Brand Love

Batra, Rajeev; Ahuvia, Aaron; Bagozzi, Richard P.

JOURNAL OF MARKETING/MAR 2012

12

46

Spotlights, Floodlights, and the Magic Number Zero: Simple Effects Tests in Moderated Regression

Spiller, Stephen A.; Fitzsimons, Gavan J.; Lynch, John G., Jr.; McClelland, Gary H.

JOURNAL OF MARKETING RESEARCH/APR 2013

13

46

What Drives Immediate and Ongoing Word of Mouth?

Berger, Jonah; Schwartz, Eric M.

JOURNAL OF MARKETING RESEARCH/OCT 2011

 

 

 

14

44

Consumer engagement in a virtual brand community: An exploratory analysis

Brodie, Roderick J.; Ilic, Ana; Juric, Biljana; Hollebeek, Linda

JOURNAL OF BUSINESS RESEARCH/JAN 2013

15

43

Advertiser Risk Taking, Campaign Originality, and Campaign Performance

Wang, Guangping; Dou, Wenyu; Li, Hairong; Zhou, Nan

JOURNAL OF ADVERTISING/MAR 2013

16

43

Goodbye Pareto Principle, Hello Long Tail: The Effect of Search Costs on the Concentration of Product Sales

Brynjolfsson, Erik; Hu, Yu (Jeffrey); Simester, Duncan

MANAGEMENT SCIENCE/AUG 2011

17

42

Health Care Customer Value Cocreation Practice Styles

McColl-Kennedy, Janet R.; Vargo, Stephen L.; Dagger, Tracey S.; Sweeney, Jillian C.; van Kasteren, Yasmin

JOURNAL OF SERVICE RESEARCH/NOV 2012

18

41

Seeding Strategies for Viral Marketing: An Empirical Comparison

Hinz, Oliver; Skiera, Bernd; Barrot, Christian; Becker, Jan U.

JOURNAL OF MARKETING/NOV 2011

19

39

Characterizing Value as an Experience: Implications for Service Researchers and Managers

Helkkula, Anu; Kelleher, Carol; Pihlstrom, Minna

JOURNAL OF SERVICE RESEARCH/FEB 2012

 

 

 

 

20

39

Agent-based modeling in marketing: Guidelines for rigor

Rand, William; Rust, Roland T.

INTERNATIONAL JOURNAL OF RESEARCH IN MARKETING/SEP 2011

 

 

 

 

 

 

 

 

 

 

 

 

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