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Volume 2 Issue 5 May 2015 Top 20 Articles
published after 5/1/2011 (cites as
of 5/31/2015)
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Rank
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Cites
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Article
Title
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Authors
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Journal/Year
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1
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151
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An assessment of the use of partial least squares structural equation
modeling in marketing research
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Hair, Joe F.; Marko Sarstedt;
Christian M. Ringle; Jeannette A. Mena
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JOURNAL OF THE ACADEMY OF MARKETING SCIENCE / MAY 2012
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2
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98
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Specification, evaluation, and interpretation of structural equation
models
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Bagozzi,
Richard P.; Yi, Youjae
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JOURNAL OF THE ACADEMY OF MARKETING SCIENCE/ JAN 2012
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3
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69
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What Makes Online Content Viral?
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Berger, Jonah; Milkman, Katherine L.
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JOURNAL OF MARKETING RESEARCH / APR 2012
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4
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69
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Creating Social Contagion Through Viral Product Design: A
Randomized Trial of Peer Influence in Networks
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Aral, Sinan; Walker, Dylan
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MANAGEMENT SCIENCE / SEP 2011
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5
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59
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Incentives and Problem Uncertainty in Innovation Contests: An
Empirical Analysis
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Boudreau, Kevin J.; Lacetera,
Nicola; Lakhani, Karim R.
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MANAGEMENT SCIENCE / MAY 2011
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6
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53
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Hybrid Offerings: How Manufacturing Firms Combine Goods and Services
Successfully
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Ulaga,
Wolfgang; Reinartz, Werner J.
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JOURNAL OF MARKETING / NOV 2011
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7
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52
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Customer Engagement: Conceptual Domain, Fundamental
Propositions, and Implications for Research
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Brodie, Roderick J.; Hollebeek,
Linda D.; Juric, Biljana;
Ilic, Ana
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JOURNAL OF SERVICE RESEARCH / AUG 2011
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8
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49
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White Lies
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Erat, Sanjiv; Gneezy, Uri
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MANAGEMENT SCIENCE / APR 2012
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9
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49
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Impact of Emerging Markets on Marketing: Rethinking Existing Perspectives
and Practices
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Sheth, Jagdish N.
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JOURNAL OF MARKETING / JUL 2011
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10
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48
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STRATEGY & COMPETITION Big Data: The Management Revolution
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McAfee, Andrew; Brynjolfsson, Erik
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HARVARD BUSINESS REVIEW / OCT 2012
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11
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47
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Network Effects and Personal Influences: The Diffusion of an
Online Social Network
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Katona, Zsolt; Zubcsek, Peter Pal; Sarvary, Miklos
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JOURNAL OF MARKETING RESEARCH / JUN 2011
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12
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45
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What Drives Immediate and Ongoing Word of Mouth?
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Berger, Jonah; Schwartz, Eric M.
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JOURNAL OF MARKETING RESEARCH / OCT 2011
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13
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43
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Brand Love
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Batra,
Rajeev; Ahuvia, Aaron; Bagozzi,
Richard P.
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JOURNAL OF MARKETING / MAR 2012
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14
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43
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Closing the Marketing Capabilities Gap
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Day, George S.
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JOURNAL OF MARKETING / JUL 2011
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15
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41
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Goodbye Pareto Principle, Hello Long Tail: The Effect of
Search Costs on the Concentration of Product Sales
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Brynjolfsson, Erik;
Hu, Yu (Jeffrey); Simester, Duncan
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MANAGEMENT SCIENCE / AUG 2011
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16
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40
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Reinventing Marketing to Manage the Environmental Imperative
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Kotler, Philip
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JOURNAL OF MARKETING / JUL 2011
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17
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40
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The Value of Social Dynamics in Online Product Ratings Forums
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Moe, Wendy W.; Trusov, Michael
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JOURNAL OF MARKETING RESEARCH / JUN 2011
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18
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39
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Seeding Strategies for Viral Marketing: An Empirical
Comparison
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Hinz,
Oliver; Skiera, Bernd; Barrot,
Christian; Becker, Jan U.
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JOURNAL OF MARKETING / NOV 2011
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19
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38
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Advertiser Risk Taking, Campaign Originality, and Campaign
Performance
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Wang, Guangping; Dou, Wenyu; Li, Hairong; Zhou, Nan
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JOURNAL OF ADVERTISING / 2013
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20
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38
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A Dynamic Model of Sponsored Search Advertising
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Yao, Song; Mela, Carl F.
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MARKETING SCIENCE / MAY-JUN 2011
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