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Volume 2 Issue 2 February 2015 Top 20 Articles
published after 2/1/2011 (cites as
of 2/28/2015)
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Rank
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Cites
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Article
Title
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Authors
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Journal/Year
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1
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213
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Creating
Shared Value
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Porter,
Michael E.; Kramer, Mark R.
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HARVARD
BUSINESS REVIEW / JAN-FEB 2011
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2
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121
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An assessment of the use of partial least squares structural
equation modeling in marketing research
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Hair, Joe F.; Marko Sarstedt;
Christian M. Ringle; Jeannette A. Mena
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JOURNAL OF THE ACADEMY OF MARKETING SCIENCE / MAY 2012
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3
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99
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Opinion Leadership and Social Contagion in New Product
Diffusion
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Iyengar, Raghuram; Van den Bulte,
Christophe; Valente, Thomas W.
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MARKETING SCIENCE / MAR-APR 2011
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4
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96
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It's all B2B ... and beyond: Toward a systems perspective of
the market
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Vargo,
Stephen L.; Lusch, Robert F.
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INDUSTRIAL MARKETING MANAGEMENT / FEB 2011
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5
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85
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Specification, evaluation, and interpretation of structural equation
models
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Bagozzi,
Richard P.; Yi, Youjae
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JOURNAL OF THE ACADEMY OF MARKETING SCIENCE/ JAN 2012
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6
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63
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Expanding understanding of service exchange and value
co-creation: a social construction approach
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Edvardsson,
Bo; Tronvoll, Bard; Gruber, Thorsten
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JOURNAL OF THE ACADEMY OF MARKETING SCIENCE / APR 2011
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7
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59
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What Makes Online Content Viral?
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Berger, Jonah; Milkman, Katherine L.
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JOURNAL OF MARKETING RESEARCH / APR 2012
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8
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58
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Creating Social Contagion Through Viral Product Design: A
Randomized Trial of Peer Influence in Networks
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Aral, Sinan; Walker, Dylan
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MANAGEMENT SCIENCE / SEP 2011
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9
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54
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Ovulation, Female Competition, and Product Choice: Hormonal Influences
on Consumer Behavior
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Durante, Kristina M.; Griskevicius, Vladas; Hill, Sarah E.; Perilloux,
Carin; Li, Norman P.
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JOURNAL OF CONSUMER RESEARCH / APR 2011
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10
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50
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Customer Engagement: Conceptual Domain, Fundamental Propositions,
and Implications for Research
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Brodie, Roderick J.; Hollebeek,
Linda D.; Juric, Biljana;
Ilic, Ana
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JOURNAL OF SERVICE RESEARCH / AUG 2011
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11
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50
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Incentives and Problem Uncertainty in Innovation Contests: An Empirical
Analysis
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Boudreau, Kevin J.; Lacetera,
Nicola; Lakhani, Karim R.
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MANAGEMENT SCIENCE / MAY 2011
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12
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48
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A service perspective on business relationships: The value
creation, interaction and marketing interface
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Gronroos, Christian
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INDUSTRIAL MARKETING MANAGEMENT / FEB 2011
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13
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47
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Innovation, organizational learning, and performance
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Jimenez-Jimenez, Daniel; Sanz-Valle,
Raquel
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JOURNAL OF BUSINESS RESEARCH / APR 2011
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14
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47
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Practice-ing behaviour
change: Applying social practice theory to pro-environmental behaviour change
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Hargreaves, Tom
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JOURNAL OF CONSUMER CULTURE / MAR 2011
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15
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46
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Hybrid Offerings: How Manufacturing Firms Combine Goods and Services
Successfully
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Ulaga,
Wolfgang; Reinartz, Werner J.
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JOURNAL OF MARKETING / NOV 2011
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16
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45
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Service Innovation Viewed Through a Service-Dominant Logic
Lens: A Conceptual Framework and Empirical Analysis
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Ordanini,
Andrea; Parasuraman, A.
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JOURNAL OF SERVICE RESEARCH / FEB 2011
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17
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43
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White Lies
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Erat, Sanjiv; Gneezy, Uri
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MANAGEMENT SCIENCE / APR 2012
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18
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43
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Network Effects and Personal Influences: The Diffusion of an Online
Social Network
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Katona, Zsolt; Zubcsek, Peter Pal; Sarvary, Miklos
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JOURNAL OF MARKETING RESEARCH / JUN 2011
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19
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42
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What Drives Immediate and Ongoing Word of Mouth?
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Berger, Jonah; Schwartz, Eric M.
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JOURNAL OF MARKETING RESEARCH / OCT 2011
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20
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42
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Impact of Emerging Markets on Marketing: Rethinking Existing
Perspectives and Practices
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Sheth, Jagdish N.
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JOURNAL OF MARKETING / JUL 2011
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