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Volume 1 Issue 10 October 2014 Top 20 Articles
published after 10/1/2010 (cites as
of 10/31/2014)
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Rank
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Cites
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Article
Title
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Authors
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Journal/Year
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1
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176
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Creating
Shared Value
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Porter,
Michael E.; Kramer, Mark R.
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HARVARD
BUSINESS REVIEW / JAN-FEB 2011
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2
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94
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An assessment of the use of partial least squares structural
equation modeling in marketing research
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Hair, Joe F.; Marko Sarstedt;
Christian M. Ringle; Jeannette A. Mena
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JOURNAL OF THE ACADEMY OF MARKETING SCIENCE / MAY 2012
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3
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84
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Opinion Leadership and Social Contagion in New Product
Diffusion
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Iyengar, Raghuram; Van den Bulte,
Christophe; Valente, Thomas W.
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MARKETING SCIENCE / MAR-APR 2011
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4
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82
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It's all B2B ... and beyond: Toward a systems perspective of
the market
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Vargo,
Stephen L.; Lusch, Robert F.
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INDUSTRIAL MARKETING MANAGEMENT / FEB 2011
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5
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65
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Specification, evaluation, and interpretation of structural
equation models
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Bagozzi,
Richard P.; Yi, Youjae
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JOURNAL OF THE ACADEMY OF MARKETING SCIENCE/ JAN 2012
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6
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60
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Can There Ever Be Too Many Options? A Meta-Analytic Review of
Choice Overload
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Scheibehenne,
Benjamin; Greifeneder, Rainer; Todd, Peter
M.
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JOURNAL OF CONSUMER RESEARCH / OCT 2010
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7
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57
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Expanding understanding of service exchange and value
co-creation: a social construction approach
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Edvardsson,
Bo; Tronvoll, Bard; Gruber, Thorsten
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JOURNAL OF THE ACADEMY OF MARKETING SCIENCE / APR 2011
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8
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51
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Brand Attachment and Brand Attitude Strength: Conceptual and
Empirical Differentiation of Two Critical Brand Equity Drivers
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Whan
Park; C., Deborah J. MacInnis; Joseph Priester; Andreas B. Eisingerich;
Dawn Iacobucci
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JOURNAL OF MARKETING / NOV 2010
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9
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50
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Creating Social Contagion Through Viral Product Design: A
Randomized Trial of Peer Influence in Networks
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Aral, Sinan; Walker, Dylan
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MANAGEMENT SCIENCE / SEP 2011
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10
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50
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The Effects of Business and Political Ties on Firm
Performance: Evidence from China
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Sheng, Shibin; Zhou, Kevin Zheng;
Li, Julie Juan
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JOURNAL OF MARKETING / JAN 2011
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11
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47
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What Makes Online Content Viral?
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Berger, Jonah; Milkman, Katherine L.
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JOURNAL OF MARKETING RESEARCH / APR 2012
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12
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45
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Ovulation, Female Competition, and Product Choice: Hormonal
Influences on Consumer Behavior
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Durante, Kristina M.; Griskevicius, Vladas; Hill, Sarah E.; Perilloux,
Carin; Li, Norman P.
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JOURNAL OF CONSUMER RESEARCH / APR 2011
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13
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44
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What Makes Them Tick? Employee Motives and Firm Innovation
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Sauermann,
Henry; Cohen, Wesley M.
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MANAGEMENT SCIENCE / DEC 2010
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14
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44
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The Effects of Online User Reviews on Movie Box Office
Performance: Accounting for Sequential Rollout and Aggregation Across Local
Markets
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Chintagunta,
Pradeep K.; Gopinath, Shyam;
Venkataraman, Sriram
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MARKETING SCIENCE / SEP-OCT 2010
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15
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43
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Incentives and Problem Uncertainty in Innovation Contests: An
Empirical Analysis
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Boudreau, Kevin J.; Lacetera,
Nicola; Lakhani, Karim R.
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MANAGEMENT SCIENCE / MAY 2011
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16
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41
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A service perspective on business relationships: The value
creation, interaction and marketing interface
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Gronroos,
Christian
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INDUSTRIAL MARKETING MANAGEMENT / FEB 2011
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17
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41
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Asymmetric Social Interactions in Physician Prescription
Behavior: The Role of Opinion Leaders
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Nair, Harikesh S.; Manchanda, Puneet; Bhatia, Tulikaa
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JOURNAL OF MARKETING RESEARCH / OCT 2010
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18
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38
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Customer Engagement: Conceptual Domain, Fundamental
Propositions, and Implications for Research
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Brodie, Roderick J.; Hollebeek,
Linda D.; Juric, Biljana;
Ilic, Ana
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JOURNAL OF SERVICE RESEARCH / AUG 2011
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19
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38
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Positive Effects of Negative Publicity: When Negative Reviews
Increase Sales
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Berger, Jonah; Sorensen, Alan T.; Rasmussen, Scott J.
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MARKETING SCIENCE/ SEP-OCT 2010
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20
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37
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Network Effects and Personal Influences: The Diffusion of an
Online Social Network
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Katona, Zsolt; Zubcsek, Peter Pal; Sarvary, Miklos
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JOURNAL OF MARKETING RESEARCH / JUN 2011
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