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Volume 1 Issue 9 September 2014 Top 20 Articles
published after 9/1/2010 (cites as
of 9/30/2014)
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Rank
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Cites
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Article
Title
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Authors
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Journal/Year
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1
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168
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Creating Shared Value
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Porter,
Michael E.; Kramer, Mark R.
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HARVARD
BUSINESS REVIEW / JAN-FEB 2011
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2
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86
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An assessment of the use of partial least
squares structural equation modeling in marketing research
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Hair, Joe F.; Marko Sarstedt;
Christian M. Ringle; Jeannette A. Mena
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JOURNAL
OF THE ACADEMY OF MARKETING SCIENCE / MAY 2012
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3
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82
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Opinion Leadership and Social Contagion in New Product Diffusion
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Iyengar, Raghuram; Van den Bulte,
Christophe; Valente, Thomas W.
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MARKETING
SCIENCE / MAR-APR 2011
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4
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70
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It's all B2B ... and beyond: Toward a systems
perspective of the market
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Vargo,
Stephen L.; Lusch, Robert F.
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INDUSTRIAL
MARKETING MANAGEMENT / FEB 2011
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5
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59
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Specification, evaluation, and interpretation of structural equation
models
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Bagozzi,
Richard P.; Yi, Youjae
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JOURNAL
OF THE ACADEMY OF MARKETING SCIENCE/ JAN 2012
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6
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59
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Can There Ever Be Too Many Options? A Meta-Analytic Review of
Choice Overload
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Scheibehenne,
Benjamin; Greifeneder, Rainer; Todd, Peter
M.
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JOURNAL
OF CONSUMER RESEARCH / OCT 2010
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7
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53
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The
Sustainability Liability: Potential Negative Effects of Ethicality on
Product Preference
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Luchs, Michael
G.; Naylor, Rebecca Walker; Irwin, Julie R.; Raghunathan,
Rajagopal
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JOURNAL
OF MARKETING / SEP 2010
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8
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50
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Expanding understanding of service
exchange and value co-creation: a social construction approach
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Edvardsson,
Bo; Tronvoll, Bard; Gruber, Thorsten
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JOURNAL
OF THE ACADEMY OF MARKETING SCIENCE / APR 2011
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9
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49
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Brand Attachment and Brand Attitude Strength: Conceptual and
Empirical Differentiation of Two Critical Brand Equity Drivers
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Whan
Park; C., Deborah J. MacInnis; Joseph Priester; Andreas B. Eisingerich; Dawn Iacobucci
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JOURNAL
OF MARKETING / NOV 2010
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10
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47
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Creating Social
Contagion Through Viral Product Design: A Randomized Trial of Peer Influence
in Networks
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Aral,
Sinan; Walker, Dylan
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MANAGEMENT
SCIENCE / SEP 2011
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11
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47
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The Effects of Business and Political Ties on Firm Performance:
Evidence from China
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Sheng,
Shibin; Zhou, Kevin Zheng; Li, Julie Juan
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JOURNAL
OF MARKETING / JAN 2011
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12
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45
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Ovulation,
Female Competition, and Product Choice: Hormonal Influences on Consumer
Behavior
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Durante,
Kristina M.; Griskevicius, Vladas;
Hill, Sarah E.; Perilloux, Carin;
Li, Norman P.
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JOURNAL
OF CONSUMER RESEARCH / APR 2011
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13
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44
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What Makes Them
Tick? Employee Motives and Firm Innovation
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Sauermann, Henry; Cohen, Wesley M.
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MANAGEMENT
SCIENCE / DEC 2010
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14
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41
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Asymmetric Social
Interactions in Physician Prescription Behavior: The Role of Opinion
Leaders
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Nair,
Harikesh S.; Manchanda,
Puneet; Bhatia, Tulikaa
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JOURNAL
OF MARKETING RESEARCH / OCT 2010
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15
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41
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The Effects of Online User Reviews on Movie Box Office Performance:
Accounting for Sequential Rollout and Aggregation Across Local Markets
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Chintagunta, Pradeep K.; Gopinath, Shyam; Venkataraman, Sriram
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MARKETING
SCIENCE / SEP-OCT 2010
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16
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38
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Incentives and Problem Uncertainty in Innovation Contests: An
Empirical Analysis
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Boudreau,
Kevin J.; Lacetera, Nicola; Lakhani, Karim R.
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MANAGEMENT
SCIENCE / MAY 2011
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17
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38
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A service perspective on business relationships: The value creation,
interaction and marketing interface
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Gronroos, Christian
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INDUSTRIAL
MARKETING MANAGEMENT / FEB 2011
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18
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36
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Innovation, organizational learning, and performance
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Jimenez-Jimenez,
Daniel; Sanz-Valle, Raquel
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JOURNAL
OF BUSINESS RESEARCH / APR 2011
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19
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35
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Network Effects and Personal Influences: The Diffusion of an Online
Social Network
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Katona, Zsolt; Zubcsek, Peter Pal; Sarvary,
Miklos
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JOURNAL
OF MARKETING RESEARCH / JUN 2011
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20
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35
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Referral Programs and Customer Value
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Schmitt,
Philipp; Skiera, Bernd; Van den Bulte, Christophe
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JOURNAL
OF MARKETING / JAN 2011
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