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Volume 1 Issue 8 August 2014 Top 20 Articles
published after 8/1/2010 (cites as
of 8/31/2014)
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Rank
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Cites
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Article
Title
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Authors
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Journal/Year
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1
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442
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Reconsidering
Baron And Kenny: Myths And Truths About Mediation Analysis
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Zhao,
Xinshu; Lynch, John G., Jr.; Chen, Qimei
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JOURNAL
OF CONSUMER RESEARCH / AUG 2010
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2
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161
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Creating Shared Value
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Porter,
Michael E.; Kramer, Mark R.
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HARVARD
BUSINESS REVIEW / JAN-FEB 2011
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3
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79
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Opinion Leadership and Social Contagion in New Product Diffusion
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Iyengar, Raghuram;
Van den Bulte, Christophe; Valente, Thomas W.
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MARKETING
SCIENCE / MAR-APR 2011
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4
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78
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An assessment of the use of partial least
squares structural equation modeling in marketing research
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Hair,
Joe F.; Marko Sarstedt; Christian M. Ringle; Jeannette A. Mena
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JOURNAL
OF THE ACADEMY OF MARKETING SCIENCE / MAY 2012
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5
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68
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It's all B2B ... and beyond: Toward a systems
perspective of the market
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Vargo, Stephen L.; Lusch,
Robert F.
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INDUSTRIAL
MARKETING MANAGEMENT / FEB 2011
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6
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60
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Customer
Engagement Behavior: Theoretical Foundations and Research Directions
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Van
Doorn, Jenny; Katherine N. Lemon; Vikas Mittal; Stephan Nass; Doreén
Pick; Peter Pirner; Peter C. Verhoef
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JOURNAL
OF SERVICE RESEARCH / AUG 2010
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7
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57
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Specification, evaluation, and interpretation of structural equation
models
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Bagozzi, Richard P.; Yi, Youjae
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JOURNAL
OF THE ACADEMY OF MARKETING SCIENCE/ JAN 2012
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8
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57
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Determining Influential Users in Internet Social
Networks
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Trusov, Michael; Bodapati,
Anand V.; Bucklin, Randolph E.
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JOURNAL
OF MARKETING RESEARCH / AUG 2010
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9
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56
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Can There Ever Be Too Many Options? A Meta-Analytic Review of Choice
Overload
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Scheibehenne, Benjamin; Greifeneder, Rainer; Todd, Peter M.
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JOURNAL
OF CONSUMER RESEARCH / OCT 2010
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10
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55
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The Impact of New Media on Customer Relationships
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Hennig-Thurau, Thorsten; Edward C. Malthouse; Christian Friege;
Sonja Gensler; Lara Lobschat; Arvind Rangaswamy; Bernd Skiera
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JOURNAL
OF SERVICE RESEARCH / AUG 2010
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11
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52
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Consumer Cocreation in New Product Development
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Hoyer,
Wayne D.; Chandy, Rajesh; Dorotic,
Matilda; Krafft, Manfred; Singh, Siddharth S.
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JOURNAL
OF SERVICE RESEARCH / AUG 2010
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12
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51
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Customer-to-Customer Interactions:
Broadening the Scope of Word of Mouth Research
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Libai, Barak; Bolton, Ruth; Bugel, Marnix S.; de Ruyter, Ko; Goetz, Oliver; Risselada, Hans; Stephen, Andrew T.
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JOURNAL
OF SERVICE RESEARCH / AUG 2010
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13
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50
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The
Sustainability Liability: Potential Negative Effects of Ethicality on
Product Preference
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Luchs, Michael G.; Naylor, Rebecca Walker;
Irwin, Julie R.; Raghunathan, Rajagopal
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JOURNAL
OF MARKETING / SEP 2010
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14
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48
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Expanding understanding of service
exchange and value co-creation: a social construction approach
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Edvardsson, Bo; Tronvoll,
Bard; Gruber, Thorsten
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JOURNAL
OF THE ACADEMY OF MARKETING SCIENCE / APR 2011
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15
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48
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Brand Attachment and Brand Attitude Strength: Conceptual
and Empirical Differentiation of Two Critical Brand Equity Drivers
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Whan Park; C., Deborah J. MacInnis; Joseph Priester;
Andreas B. Eisingerich; Dawn Iacobucci
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JOURNAL
OF MARKETING / NOV 2010
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16
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47
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Creating
Social Contagion Through Viral Product Design: A Randomized Trial of Peer
Influence in Networks
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Aral,
Sinan; Walker, Dylan
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MANAGEMENT
SCIENCE / SEP 2011
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17
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44
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Ovulation, Female Competition, and Product Choice: Hormonal
Influences on Consumer Behavior
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Durante,
Kristina M.; Griskevicius, Vladas;
Hill, Sarah E.; Perilloux, Carin;
Li, Norman P.
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JOURNAL
OF CONSUMER RESEARCH / APR 2011
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18
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43
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The Effects of Business and Political Ties on Firm Performance:
Evidence from China
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Sheng,
Shibin; Zhou, Kevin Zheng; Li, Julie Juan
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JOURNAL
OF MARKETING / JAN 2011
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19
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42
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What Makes Them Tick? Employee Motives
and Firm Innovation
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Sauermann, Henry; Cohen, Wesley M.
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MANAGEMENT
SCIENCE / DEC 2010
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20
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41
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Asymmetric Social Interactions in Physician
Prescription Behavior: The Role of Opinion Leaders
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Nair,
Harikesh S.; Manchanda,
Puneet; Bhatia, Tulikaa
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JOURNAL
OF MARKETING RESEARCH / OCT 2010
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