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Volume 1 Issue 5 May 2014 Top 20 Articles
published after 5/1/2010 (cites as
of 5/31/2014)
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Rank
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Cites
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Article
Title
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Authors
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Journal/Year
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1
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380
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Reconsidering
Baron And Kenny: Myths And Truths About Mediation Analysis
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Zhao, Xinshu;
Lynch, John G., Jr.; Chen, Qimei
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JOURNAL OF CONSUMER RESEARCH /
AUG 2010
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2
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139
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Creating Shared Value
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Porter, Michael E.; Kramer, Mark
R.
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HARVARD BUSINESS REVIEW / JAN-FEB
2011
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3
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80
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The Generalized Multinomial Logit Model: Accounting for Scale and Coefficient
Heterogeneity
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Fiebig, Denzil G.; Michael P.
Keane; Jordan Louviere; Nada Wasi
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MARKETING SCIENCE / MAY-JUN 2010
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4
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63
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An assessment of the use of partial least
squares structural equation modeling in marketing research
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Hair, Joe F.; Marko Sarstedt; Christian M. Ringle;
Jeannette A. Mena
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JOURNAL OF THE ACADEMY OF
MARKETING SCIENCE / MAY 2012
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5
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60
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It's all B2B ... and beyond: Toward a systems perspective
of the market
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Vargo, Stephen L.; Lusch, Robert
F.
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INDUSTRIAL MARKETING MANAGEMENT /
FEB 2011
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6
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50
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Can There Ever Be Too Many Options? A Meta-Analytic Review of Choice
Overload
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Scheibehenne, Benjamin; Greifeneder,
Rainer; Todd, Peter M.
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JOURNAL OF CONSUMER RESEARCH /
OCT 2010
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7
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49
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Determining Influential Users in Internet Social
Networks
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Trusov, Michael; Bodapati, Anand V.; Bucklin, Randolph E.
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JOURNAL OF MARKETING RESEARCH /
AUG 2010
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8
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48
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Customer
Engagement Behavior: Theoretical Foundations and Research Directions
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Van Doorn,
Jenny; Katherine N. Lemon; Vikas Mittal; Stephan Nass; Doreén Pick; Peter Pirner; Peter C. Verhoef
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JOURNAL OF SERVICE RESEARCH / AUG
2010
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9
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47
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The Impact of New Media on Customer Relationships
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Hennig-Thurau, Thorsten; Edward C. Malthouse;
Christian Friege; Sonja Gensler;
Lara Lobschat; Arvind Rangaswamy; Bernd Skiera
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JOURNAL OF SERVICE RESEARCH / AUG
2010
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10
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46
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Brand Attachment and Brand Attitude Strength: Conceptual
and Empirical Differentiation of Two Critical Brand Equity Drivers
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Whan Park; C., Deborah J. MacInnis;
Joseph Priester; Andreas B. Eisingerich;
Dawn Iacobucci
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JOURNAL OF MARKETING / NOV 2010
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11
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46
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Signaling Status with Luxury Goods: The
Role of Brand Prominence
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Han, Young Jee;
Nunes, Joseph C.; Dreze,
Xavier
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JOURNAL OF MARKETING / JUL 2010
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12
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46
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Is Customer Participation in Value
Creation a Double-Edged Sword? Evidence from Professional Financial
Services Across Cultures
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Chan, Kimmy
Wa; Yim, Chi Kin
(Bennett); Lam, Simon S. K.
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JOURNAL OF MARKETING / MAY 2010
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13
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44
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Specification, evaluation, and interpretation of structural equation
models
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Bagozzi, Richard P.; Yi, Youjae
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JOURNAL OF THE ACADEMY OF
MARKETING SCIENCE/ JAN 2012
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14
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44
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Customer-to-Customer Interactions:
Broadening the Scope of Word of Mouth Research
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Libai, Barak; Bolton, Ruth; Bugel,
Marnix S.; de Ruyter, Ko; Goetz, Oliver; Risselada,
Hans; Stephen, Andrew T.
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JOURNAL OF SERVICE RESEARCH / AUG
2010
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15
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43
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Ovulation, Female Competition, and Product Choice: Hormonal
Influences on Consumer Behavior
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Durante, Kristina M.; Griskevicius, Vladas; Hill,
Sarah E.; Perilloux, Carin;
Li, Norman P.
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JOURNAL OF CONSUMER RESEARCH /
APR 2011
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16
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43
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Consumer Cocreation
in New Product Development
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Hoyer, Wayne D.; Chandy, Rajesh; Dorotic,
Matilda; Krafft, Manfred; Singh, Siddharth S.
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JOURNAL OF SERVICE RESEARCH / AUG
2010
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17
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42
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The Sustainability Imperative
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Lubin, David A.; Esty, Daniel C.
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HARVARD BUSINESS REVIEW / MAY
2010
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18
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41
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The Effects of Business and Political Ties on Firm Performance:
Evidence from China
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Sheng, Shibin;
Zhou, Kevin Zheng; Li, Julie Juan
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JOURNAL OF MARKETING / JAN 2011
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19
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41
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The Sustainability Liability: Potential
Negative Effects of Ethicality on Product Preference
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Luchs, Michael G.; Naylor, Rebecca Walker; Irwin, Julie R.;
Raghunathan, Rajagopal
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JOURNAL OF MARKETING / SEP 2010
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20
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38
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Creating Social Contagion Through Viral
Product Design: A Randomized Trial of Peer Influence in Networks
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Aral, Sinan; Walker, Dylan
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MANAGEMENT SCIENCE / SEP 2011
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