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Volume 1 Issue 4 April 2014 Top 20 Articles
published after 4/1/2010 (cites as
of 4/30/2014)
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Rank
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Cites
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Article
Title
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Authors
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Journal/Year
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1
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352
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Reconsidering
Baron And Kenny: Myths And Truths About Mediation Analysis
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Zhao, Xinshu; Lynch, John
G., Jr.; Chen, Qimei
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JOURNAL OF CONSUMER RESEARCH / AUG 2010
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2
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134
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Creating Shared Value
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Porter, Michael E.; Kramer, Mark R.
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HARVARD BUSINESS REVIEW / JAN-FEB 2011
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3
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78
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The Generalized Multinomial Logit Model: Accounting for Scale and Coefficient
Heterogeneity
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Fiebig, Denzil G.; Michael P.
Keane; Jordan Louviere; Nada Wasi
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MARKETING SCIENCE / MAY-JUN 2010
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4
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72
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Opinion Leadership and Social Contagion in New
Product Diffusion
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Iyengar, Raghuram; Van den Bulte, Christophe; Valente, Thomas W.
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MARKETING SCIENCE / MAR-APR 2011
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5
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59
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An assessment of the use of partial least squares
structural equation modeling in marketing research
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Hair, Joe F.; Marko Sarstedt;
Christian M. Ringle; Jeannette A. Mena
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JOURNAL OF THE ACADEMY OF MARKETING SCIENCE / MAY 2012
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6
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56
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It's all B2B ... and beyond: Toward a systems
perspective of the market
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Vargo, Stephen L.; Lusch, Robert
F.
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INDUSTRIAL MARKETING MANAGEMENT / FEB 2011
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7
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47
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Determining Influential Users in Internet Social
Networks
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Trusov, Michael; Bodapati, Anand V.; Bucklin, Randolph E.
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JOURNAL OF MARKETING RESEARCH / AUG 2010
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8
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46
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Brand Attachment and Brand Attitude Strength: Conceptual
and Empirical Differentiation of Two Critical Brand Equity Drivers
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Whan Park; C., Deborah J. MacInnis;
Joseph Priester; Andreas B. Eisingerich; Dawn Iacobucci
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JOURNAL OF MARKETING / NOV 2010
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9
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46
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Customer
Engagement Behavior: Theoretical Foundations and Research Directions
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Van Doorn, Jenny; Katherine
N. Lemon; Vikas Mittal; Stephan Nass; Doreén Pick; Peter Pirner;
Peter C. Verhoef
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JOURNAL OF SERVICE RESEARCH / AUG 2010
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10
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46
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The Impact of New Media on Customer Relationships
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Hennig-Thurau, Thorsten; Edward C. Malthouse;
Christian Friege; Sonja Gensler; Lara Lobschat; Arvind Rangaswamy;
Bernd Skiera
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JOURNAL OF SERVICE RESEARCH / AUG 2010
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11
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46
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Signaling Status with Luxury Goods: The
Role of Brand Prominence
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Han, Young Jee; Nunes, Joseph C.; Dreze,
Xavier
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JOURNAL OF MARKETING / JUL 2010
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12
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46
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I'll
Have What She's Having: Effects of Social Influence and Body Type on the
Food Choices of Others
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McFerran, Brent; Darren W. Dahl; Gavan J. Fitzsimons; Andrea
C. Morales
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JOURNAL OF CONSUMER RESEARCH / APR 2010
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13
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45
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Can There Ever Be Too Many Options? A Meta-Analytic Review of
Choice Overload
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Scheibehenne, Benjamin; Greifeneder,
Rainer; Todd, Peter M.
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JOURNAL OF CONSUMER RESEARCH / OCT 2010
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14
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44
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Deriving Value from Social Commerce
Networks
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Stephen, Andrew T.; Toubia,
Olivier
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JOURNAL OF MARKETING RESEARCH / APR 2010
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15
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43
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Is Customer Participation in Value
Creation a Double-Edged Sword? Evidence from Professional Financial
Services Across Cultures
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Chan, Kimmy Wa; Yim, Chi Kin (Bennett); Lam, Simon S. K.
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JOURNAL OF MARKETING / MAY 2010
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16
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42
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Customer-to-Customer Interactions:
Broadening the Scope of Word of Mouth Research
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Libai, Barak; Bolton, Ruth; Bugel,
Marnix S.; de Ruyter, Ko; Goetz, Oliver; Risselada,
Hans; Stephen, Andrew T.
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JOURNAL OF SERVICE RESEARCH / AUG 2010
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17
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41
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Ovulation, Female Competition, and Product Choice: Hormonal
Influences on Consumer Behavior
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Durante, Kristina M.; Griskevicius,
Vladas; Hill, Sarah E.; Perilloux,
Carin; Li, Norman P.
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JOURNAL OF CONSUMER RESEARCH / APR 2011
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18
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41
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The Effects of Business and Political Ties on Firm Performance:
Evidence from China
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Sheng, Shibin; Zhou, Kevin
Zheng; Li, Julie Juan
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JOURNAL OF MARKETING / JAN 2011
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19
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41
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The Sustainability Imperative
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Lubin, David A.; Esty, Daniel C.
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HARVARD BUSINESS REVIEW / MAY 2010
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20
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40
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Specification, evaluation, and interpretation of structural equation
models
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Bagozzi, Richard P.; Yi, Youjae
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JOURNAL OF THE ACADEMY OF MARKETING SCIENCE/ JAN 2012
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